Rihanna is back with a Fenty Beauty product that I simply cannot put down.
Rihanna and I are basically best friends. She doesn't know it yet, but with the amount I invest in her Fenty Beauty cosmetics range, she'd be crazy not to call me her BFF.
She broke (or rather fixed) the makeup industry with the launch of her 40-shade foundation range that has now expanded to 50. The launch inspired many brands to extend their shade ranges and meant that we had no time for those who didn’t cater to all skin tones. Since then, she's dropped a number of new items and collections, like the Mattemoiselle lipsticks and her Christmas collection.
However, one of the newest products to launch from the Fenty Beauty brand is the Pro Filt'r Instant Retouch Concealer. It was only a matter of time before this product joined the cosmetic line up because fans were just begging for it – myself included.
So when the Fenty Beauty concealer landed on my desk you better believe I was immediately wiping off my existing makeup to try it out.
From the get-go, I was a fan of the packaging. The flat flexible applicator means that you can get the concealer into every nook and cranny. It allows you to apply as much or as little as you like and in my books that is a 10/10. One of the best things a makeup product can give you is versatility. Being able to build up a product means that you can wear it during both the day and the night and that gives you more bang for your buck any day of the week.
The formula of this concealer is an absolute dream. It's not as thick as the Tarte Cosmetics Shape Tape but not as thin as the Urban Decay Naked Skin Concealer. It's the perfect in between that makes me feel like Goldilocks finding that just right fit.
A small amount of product goes a long way too. I applied the product under my eyes, on my forehead, on the top of my nose and on my chin. Pretty much, I placed the concealer on all the contour areas that I wanted to brighten.
Using a Beauty Blender (and I can't stress this point enough) I seamlessly blended the concealer into my skin. It was completely effortless. There was no "Oops, did I apply too much?" or "Damn, this is hard to blend". Within a few minutes, my concealer had completely brightened my skin and banished my dark under eye circles. This concealer actually works with you and that's the kind of support that everyone needs in their life.
The finish of this concealer is just as rewarding as the application. I would say that the finish is a luminous matte, where it covers your under eye circles and blemishes but doesn't look unnatural. Some full matte concealers can look a little intense under the eye and can cut shine and glow completely.
I paired the concealer with the Fenty foundation and these products were very obviously meant to go together. They compliment each other with matching finishes and formulas.
The coverage is about medium-to-full and, like I said, it's incredibly buildable. If you need a little extra something to hide your lack of sleep, then this concealer has your back.
However, my all-time favourite part of this product is that it does not crease. This concealer did not settle into my fine lines or crease over time at all. It's got to be some kind of black magic. Rihanna is a wizard and I won't hear anything else about it. I did notice a small amount of texture after a few hours' wear, but I’m talking around 12 hours later so it wasn't a deal breaker, just something I noticed.
Is it long lasting?
I really put this product through the hard yards. I wore it to work, I wore it out dancing, I wore it swimming and I wore it to the gym. It held up through every obstacle in an outstanding manner and I strongly believe it deserves an Oscar.
On top of that, I was able to wear it for approximately 12 hours before I felt like it needed a bit of a touch-up.
The final verdict:
- There are 50 shades to choose from – INCLUSIVITY FOR THE WIN
- It doesn't crease
- It lasted 12 hours without needing a touch-up
- The formula is incredibly buildable and versatile
- My best friend Rihanna made it
- A small amount of product goes a long way and it's significantly pigmented
- It's only stocked at one Australian retailer
- It's on the pricier end of things
- I did notice slight texture after extended wear
- If you prefer a brighter under eye, I would go lighter than your corresponding foundation shade
It's fairly evident that the pros really outweigh the cons for this product. It's a struggle to really find a deal-breaking factor about the Fenty Pro Filt'r concealer because it's simply that good. It serves the exact purpose of a concealer – to brighten and offset the natural shadows that occur under the eyes.
What does it cost?
The Fenty Beauty Pro Filt'r Instant Retouch Concealer will set you back $38. It's not the most expensive concealer on the market but not necessarily the cheapest either.
However, in my professional beauty concealer testing opinion, I believe this to be completely worth the price and would happily make the purchase for the rest of my life. I'm keen to see how long a single tube will last me but judging by how little of the product I needed to use, I think it will be impressive.
Where can you buy it?
The Fenty Beauty range is only stocked at Sephora. This isn't necessarily a bad thing as they offer free shipping for orders over $55 and also offer Afterpay. It just means you’ll have to shop online if you don’t have a Sephora store near you.