7 favourite supermarket beauty brands

Who says you have to head to a department store for great beauty products?

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Gone are the days when great beauty brands lived exclusively in up-market department stores and boutiques. Some of the best beauty brands money can buy actually live on the shelves of your local Coles!

You truly don't have to spend big bucks to get organic brands, effective anti-ageing skincare or products for sensitive skin. You can find a bunch of award-winning, easy-to-use and celebrity cult favourites just a couple of aisles over from the frozen food. Here are some of our most-loved supermarket beauty brands.

Finder's favourite supermarket beauty brands is presented by - empowering you to save everyday.


Source: Instagram


Australian, all natural and cruelty-free, Sukin is one of the very few brands on the market that has managed to create ethical and affordable skincare products that work. This is a brand that is loved by the beauty industry; Emma Watson has even revealed her love of Sukin's Rose Mist Toner. This brand uses targeted ingredients like jojoba, rosehip and evening primrose to create skincare as well as haircare products that nourish, protect and offer anti-ageing properties.

Sukin favourites


Source: Instagram


Did you know that Maybelline now offers 40 shades of its insanely popular Fit Me Foundation? In fact, Maybelline was one of the first affordable beauty brands to extend its range of foundation colours to the new standard of inclusivity. So you can ditch the department stores because now you'll be able to find your shade in Coles.

Maybelline favourites

Source: Instagram

Bondi Sands

This award-winning beauty brand is all about offering salon-quality tanning products at a reasonable price. Bondi Sands' difference is that the products are for beginners, not just experienced fake-tanners. Even if you've never fake-tanned before, Bondi Sands will help you create a streak-free and natural-looking glow – and at an affordable cost!

Bondi Sands favourites


Source: Facebook


Problematic skin loves DermaVeen. Why? Because this brand is the not-so-secret secret to combating sensitive or dry skin. DermaVeen products are not only pH balanced and hypoallergenic, they're actually soap-free. The key ingredient here is ultra-nourishing oatmeal, which has a unique ability to repair scaly skin and soothe inflammation. This brand is one that the whole family can use.

DermaVeen favourites

essano pack

Source: Instagram


If you're looking for green beauty products, Essano is a brand that should be on your list. This certified organic brand is part of the sustainable business network, is cruelty free and all the packing is biodegradable or recyclable. Essano creates specific skin and hair products that hinge on high-performance, all-natural ingredients like rosehip oil, acai berry or coconut. This brand is kind to skin and kind to the environment.

Essano favourites


Source: Instagram


COVERGIRL is known for its accessible cosmetics. You don't need to be a professional makeup artist to use these. It creates mascaras that lift, foundations without fuss and eye and brow pencils that actually come with a sharpener. These are makeup products you can slip into your purse and use whenever you're on the go. Whether you are applying makeup in the car or at your desk, COVERGIRL helps you look like a million bucks.

COVERGIRL favourites

simpl skincare

Source: Instagram

Simple Skincare

Skincare doesn't have to be complicated or full of weird ingredients and Simple Skincare proves that. This brand is all about easy skincare that is free from irritants. If an ingredient is not mild and kind to your skin, then Simple Skincare won't put it in. Simple Skincare aims to care for sensitive skin, not just design around it.

Simple Skincare favourites

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