Because it's always good to try new things.
When shopping online, it's easy to keep visiting your old favourite stores and buy the same types of clothes over and over. But fashion is supposed to be exciting, dynamic and individual, so why not mix it up a bit? We all love to discover new places and new things and fashion stores are no different. Give your go-to stores a break and check out something new. There are so many kitschy, modern and cool online stores just waiting to be discovered!
We've pulled together a selection of our favourite lesser-known places to shop. We love them and we know you will too. So for your shopping pleasure, here are 18 cool-girl stores you probably haven't heard of (but should get to know ASAP).
Why we love it: The Editors Market is full of fashion-forward pieces at low prices that will shock you. The store favours strong silhouettes, a neutral colour palette and simplicity.
In three words: Relaxed, androgynous, tailored.
Brands: The Editors Market, Cheap Monday.
Why we love it: Fashion brand ARIS enables you to curate a style conscious 9-to-5 wardrobe that can transition to weekend wear too.
In three words: Minimalistic, modern, wearable.
Hunters & Gatherers Bazaar
Why we love it: It has a great mix of sleek, modern pieces with bohemian and retro pieces. We also love the curated beauty section and all the homewares available.
In three words: Luxe, bohemian, modern.
Brands: Bec & Bridge, Samantha Wills, For Love & Lemons.
Why we love it: This is lingerie for the modern woman. Top Drawer focuses on lingerie that is meant for show. We love the stunning selection of bralettes and you will too.
In three words: Sweet, simple, sexy.
Brands: Oh So Lovely, KissKill Lingerie, Gooseberry Intimates.
Why we love it: This store is a collection of everyone of Australia's favourite homegrown labels, plus a few international ones. If you're looking for an Australian designer piece, you'll find it at Splice.
In three words: Luxe, fresh, young.
Brands: KitX, Sir the Label, Viktoria & Woods.
Why we love it: Saint Bowery is a curated selection of luxe labels and high-street pieces to create the ultimate, modern woman's street style store. This is one of our favourite places to shop for everyday, off-duty style.
In three words: Understated, contemporary, street.
Brands: Maurie & Eve, Nobody Denim, Alice McCall.
Why we love it: We are obsessed with the jewellery at Lyla & Bo. It's striking, simple, statement, contemporary and vintage all at the same time. Not sure how that's possible? Check it out and you'll see.
In three words: Contemporary, street, feminine.
Brands: Lyla & Bo
Why we love it: The Birdcage Boutique has got the perfect mix of sexy date dresses and understated work pieces. It's high-end but not unaffordable.
In three words: Young, modern, on-trend.
Brands: Sol Sana, Amber Sceats, The Fifth.
Why we love it: Desordre is all about luxury street style. The site stocks a perfect blend of contemporary, bohemian and corporate pieces. When we have money to burn, this is where we shop.
In three words: Luxe, street, modern.
Brands: Dion Lee, Stone Cold Fox, Preen.
Why we love it: The LOÉIL aesthetic is really different to other stores of its kind. The pieces are minimal but structural and have a very luxe vibe. Only they don't carry the luxe price tag; you're unlikely to find anything over $200 on the whole site.
In three words: Young, clean, minimal.
Why we love it: The pieces at Style Mafia are interesting and unique but are still have a simple and clean aesthetic. We love shopping here because you'll never see someone wearing the same thing as you.
In three words: Modern, clean, individual.
Brands: Style Mafia
Why we love it: Love Storey is all about statement off-duty style. The site offers everything: slouchy jumpers, sexy bodycon dresses, boho playsuits and relaxed denim. It's a complete mix of styles and you never know what fun and unique pieces you're going to find.
In three words: Young, sexy, striking.
Brands: Love Storey.
Why we love it: This truly is jewellery for the modern woman. The delicate, statement pieces are the perfect finishing touch to any outfit. Plus, each of these unique pieces is handmade from genuine precious metals. No gold plating here.
In three words: Elegant, modern, luxe.
Brands: Sarah & Sebastian.
Shipping charges and times
|Store||Shipping cost||Free shipping||Express|
|The Editors Market||$15||For orders over $100||All orders shipped express|
|Call Me The Breeze||$10||For orders over $250||All orders shipped express|
|Meshki||$7.99||For orders over $50||Free for orders over $100|
|Hunters & Gatherers||$7.95||For orders over $150||Available on request|
|Bone Theory||$12||No||Available on request|
|Top Drawer Lingerie||$12||No||All orders shipped express|
|Pixie Market||$20||For orders over $250||No|
|Lenni the Label||$11||For orders over $150||All orders shipped express|
|Splice Boutique||$6||For orders over $200||Free for orders over $300|
|Saint Bowery||$10||For orders over $100||All orders shipped express|
|Lyla & Bo||$13||No||$19 cost|
|The Birdcage Boutique||$10||For orders over $39||All orders shipped express|
|Desordre Boutique||$10||No||All orders shipped express|
|LOÉIL||$36||For orders over $200||All orders shipped express from US|
|Styel Mafia||$25||No||$70 cost|
|Love Storey Boutique||$9.95||No||No|
|Sarah & Sebastian||$10||For orders over $500||All orders shipped express|