Online shopping fashion australia

18 cool-girl fashion stores you probably haven’t heard of

Because it's always good to try new things.

When shopping online, it's easy to keep visiting your old favourite stores and buy the same types of clothes over and over. But fashion is supposed to be exciting, dynamic and individual, so why not mix it up a bit? We all love to discover new places and new things and fashion stores are no different. Give your go-to stores a break and check out something new. There are so many kitschy, modern and cool online stores just waiting to be discovered!

We've pulled together a selection of our favourite lesser-known places to shop. We love them and we know you will too. So for your shopping pleasure, here are 18 cool-girl stores you probably haven't heard of (but should get to know ASAP).

the editors market - edited

The Editors Market

Why we love it: The Editors Market is full of fashion-forward pieces at low prices that will shock you. The store favours strong silhouettes, a neutral colour palette and simplicity.

In three words: Relaxed, androgynous, tailored.

Brands: The Editors Market, Cheap Monday.

Check them out on Instagram.

call me the breeze - edited

Call Me The Breeze

Why we love it: Call Me The Breeze is a curated selection of pieces from Australia's favourite labels and designers.

In three words: Young, bohemian, luxe.

Brands: Zimmermann, Spell and the Gypsy Collective, Zulu and Zephyr.

Check them out on Instagram.

meshki - edited


Why we love it: Using a simple and neutral colour palette, Meshki has striking and sexy basics that you can wear again and again. Plus, the sale section is great value. Very often there are dresses for under $40.

In three words: Simple, sexy, modern.

Brands: Meshki

Check them out on Instagram.

kivari - edited


Why we love it: Breezy and young, we adore the bohemian-inspired aesthetic of Kivari. We love the loose singlets and the printed playsuits. Totally festival-chic!

In three words: Bohemian, relaxed, young.

Brands: Kivari

Check them out on Instagram.

hunters - edited

Hunters & Gatherers Bazaar

Why we love it: It has a great mix of sleek, modern pieces with bohemian and retro pieces. We also love the curated beauty section and all the homewares available.

In three words: Luxe, bohemian, modern.

Brands: Bec & Bridge, Samantha Wills, For Love & Lemons.

bone theory - edited 1

Bone Theory

Why we love it: The slip dresses! The dresses at Bone Theory are simple, sleek and effortless sexy. They are probably our favourite slip dresses on the market right now.

In three words: Luxe, feminine, simple.

Brands: Bone Theory

Check them out on Instagram.


top drawer lingerie - edited

Top Drawer Lingerie

Why we love it: This is lingerie for the modern woman. Top Drawer focuses on lingerie that is meant for show. We love the stunning selection of bralettes and you will too.

In three words: Sweet, simple, sexy.

Brands: Oh So Lovely, KissKill Lingerie, Gooseberry Intimates.

Check them out on Instagram.


pixie market - edited

Pixie Market

Why we love it: Pixie Market is all about high-end street style trends at affordable prices. We love the selection of denim and draped and layered tops.

In three words: Modern, structured, quirky.

Brands: Pixie Market.

Check them out on Instagram.


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Lenni the Label

Why we love it: There is something so effortless and sexy about Lenni the Label. We love the silk camis and the retro-printed dresses.

In three words: Bohemian, retro, feminine.

Brands: Lenni the Label.

Check them out on Instagram.

splice - edited

Splice Boutique

Why we love it: This store is a collection of everyone of Australia's favourite homegrown labels, plus a few international ones. If you're looking for an Australian designer piece, you'll find it at Splice.

In three words: Luxe, fresh, young.

Brands: KitX, Sir the Label, Viktoria & Woods.

Check them out on Instagram.


saint bowery - edited

Saint Bowery

Why we love it: Saint Bowery is a curated selection of luxe labels and high-street pieces to create the ultimate, modern woman's street style store. This is one of our favourite places to shop for everyday, off-duty style.

In three words: Understated, contemporary, street.

Brands: Maurie & Eve, Nobody Denim, Alice McCall.

Check them out on Instagram.


lyla and bo - edited

Lyla & Bo

Why we love it: We are obsessed with the jewellery at Lyla & Bo. It's striking, simple, statement, contemporary and vintage all at the same time. Not sure how that's possible? Check it out and you'll see.

In three words: Contemporary, street, feminine.

Brands: Lyla & Bo

Check them out on Instagram.


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The Birdcage Boutique

Why we love it: The Birdcage Boutique has got the perfect mix of sexy date dresses and understated work pieces. It's high-end but not unaffordable.

In three words: Young, modern, on-trend.

Brands: Sol Sana, Amber Sceats, The Fifth.

Check them out on Instagram.

desordre - edited

Desordre Boutique

Why we love it: Desordre is all about luxury street style. The site stocks a perfect blend of contemporary, bohemian and corporate pieces. When we have money to burn, this is where we shop.

In three words: Luxe, street, modern.

Brands: Dion Lee, Stone Cold Fox, Preen.

Check them out on Instagram.

loeil - edited


Why we love it: The LOÉIL aesthetic is really different to other stores of its kind. The pieces are minimal but structural and have a very luxe vibe. Only they don't carry the luxe price tag; you're unlikely to find anything over $200 on the whole site.

In three words: Young, clean, minimal.

Brands: LOÉIL

Check them out on Instagram.

style mafia - edited

Style Mafia

Why we love it: The pieces at Style Mafia are interesting and unique but are still have a simple and clean aesthetic. We love shopping here because you'll never see someone wearing the same thing as you.

In three words: Modern, clean, individual.

Brands: Style Mafia

Check them out on Instagram.

love storey boutique - edited

Love Storey Boutique

Why we love it: Love Storey is all about statement off-duty style. The site offers everything: slouchy jumpers, sexy bodycon dresses, boho playsuits and relaxed denim. It's a complete mix of styles and you never know what fun and unique pieces you're going to find.

In three words: Young, sexy, striking.

Brands: Love Storey.

Check them out on Instagram.

sarah and sebastian - edited

Sarah & Sebastian Jewellery

Why we love it: This truly is jewellery for the modern woman. The delicate, statement pieces are the perfect finishing touch to any outfit. Plus, each of these unique pieces is handmade from genuine precious metals. No gold plating here.

In three words: Elegant, modern, luxe.

Brands: Sarah & Sebastian.

Check them out on Instagram.

Shipping charges and times

 StoreShipping costFree shippingExpress
The Editors Market$15For orders over $100All orders shipped express
Call Me The Breeze$10For orders over $250All orders shipped express
Meshki$7.99For orders over $50Free for orders over $100
Kivari$7No$11.00 cost
Hunters & Gatherers$7.95For orders over $150Available on request
Bone Theory$12NoAvailable on request
Top Drawer Lingerie$12NoAll orders shipped express
Pixie Market$20For orders over $250No
Lenni the Label$11For orders over $150All orders shipped express
Splice Boutique$6For orders over $200Free for orders over $300
Saint Bowery$10For orders over $100All orders shipped express
Lyla & Bo$13No$19 cost
The Birdcage Boutique$10For orders over $39All orders shipped express
Desordre Boutique$10NoAll orders shipped express
LOÉIL$36For orders over $200All orders shipped express from US
Styel Mafia$25No$70 cost
Love Storey Boutique$9.95NoNo
Sarah & Sebastian$10For orders over $500All orders shipped express

Mia Steiber

Mia Steiber is a journalist at with a serious shopping habit and an addiction to gold jewellery. Her talents include tracking down one-off or almost sold out pieces and knowing the sizing charts for just about every brand.

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