Because it's always good to try new things.
When shopping online, it's easy to keep visiting your old favourite stores and buy the same types of clothes over and over. But fashion is supposed to be exciting, dynamic and individual, so why not mix it up a bit? We all love to discover new places and new things and fashion stores are no different. Give your go-to stores a break and check out something new. There are so many kitschy, modern and cool online stores just waiting to be discovered!
We've pulled together a selection of our favourite lesser-known places to shop. We love them and we know you will too. So for your shopping pleasure, here are 18 cool-girl stores you probably haven't heard of (but should get to know ASAP).
The Editors Market
Why we love it: The Editors Market is full of fashion-forward pieces at low prices that will shock you. The store favours strong silhouettes, a neutral colour palette and simplicity.
In three words: Relaxed, androgynous, tailored.
Brands: The Editors Market, Cheap Monday.
Call Me The Breeze
Why we love it: Call Me The Breeze is a curated selection of pieces from Australia's favourite labels and designers.
In three words: Young, bohemian, luxe.
Brands: Zimmermann, Spell and the Gypsy Collective, Zulu and Zephyr.
ARIS
Why we love it: Fashion brand ARIS enables you to curate a style conscious 9-to-5 wardrobe that can transition to weekend wear too.
In three words: Minimalistic, modern, wearable.
Brands: ARIS
Kivari
Why we love it: Breezy and young, we adore the bohemian-inspired aesthetic of Kivari. We love the loose singlets and the printed playsuits. Totally festival-chic!
In three words: Bohemian, relaxed, young.
Brands: Kivari
Hunters & Gatherers Bazaar
Why we love it: It has a great mix of sleek, modern pieces with bohemian and retro pieces. We also love the curated beauty section and all the homewares available.
In three words: Luxe, bohemian, modern.
Brands: Bec & Bridge, Samantha Wills, For Love & Lemons.
Bone Theory
Why we love it: The slip dresses! The dresses at Bone Theory are simple, sleek and effortless sexy. They are probably our favourite slip dresses on the market right now.
In three words: Luxe, feminine, simple.
Brands: Bone Theory
Top Drawer Lingerie
Why we love it: This is lingerie for the modern woman. Top Drawer focuses on lingerie that is meant for show. We love the stunning selection of bralettes and you will too.
In three words: Sweet, simple, sexy.
Brands: Oh So Lovely, KissKill Lingerie, Gooseberry Intimates.
Pixie Market
Why we love it: Pixie Market is all about high-end street style trends at affordable prices. We love the selection of denim and draped and layered tops.
In three words: Modern, structured, quirky.
Brands: Pixie Market.
Lenni the Label
Why we love it: There is something so effortless and sexy about Lenni the Label. We love the silk camis and the retro-printed dresses.
In three words: Bohemian, retro, feminine.
Brands: Lenni the Label.
Splice Boutique
Why we love it: This store is a collection of everyone of Australia's favourite homegrown labels, plus a few international ones. If you're looking for an Australian designer piece, you'll find it at Splice.
In three words: Luxe, fresh, young.
Brands: KitX, Sir the Label, Viktoria & Woods.
Saint Bowery
Why we love it: Saint Bowery is a curated selection of luxe labels and high-street pieces to create the ultimate, modern woman's street style store. This is one of our favourite places to shop for everyday, off-duty style.
In three words: Understated, contemporary, street.
Brands: Maurie & Eve, Nobody Denim, Alice McCall.
Lyla & Bo
Why we love it: We are obsessed with the jewellery at Lyla & Bo. It's striking, simple, statement, contemporary and vintage all at the same time. Not sure how that's possible? Check it out and you'll see.
In three words: Contemporary, street, feminine.
Brands: Lyla & Bo
Birdcage Boutique
Why we love it: The Birdcage Boutique has got the perfect mix of sexy date dresses and understated work pieces. It's high-end but not unaffordable.
In three words: Young, modern, on-trend.
Brands: Sol Sana, Amber Sceats, The Fifth.
Desordre Boutique
Why we love it: Desordre is all about luxury street style. The site stocks a perfect blend of contemporary, bohemian and corporate pieces. When we have money to burn, this is where we shop.
In three words: Luxe, street, modern.
Brands: Dion Lee, Stone Cold Fox, Preen.
LOÉIL
Why we love it: The LOÉIL aesthetic is really different to other stores of its kind. The pieces are minimal but structural and have a very luxe vibe. Only they don't carry the luxe price tag; you're unlikely to find anything over $200 on the whole site.
In three words: Young, clean, minimal.
Brands: LOÉIL
Style Mafia
Why we love it: The pieces at Style Mafia are interesting and unique but are still have a simple and clean aesthetic. We love shopping here because you'll never see someone wearing the same thing as you.
In three words: Modern, clean, individual.
Brands: Style Mafia
Love Storey Boutique
Why we love it: Love Storey is all about statement off-duty style. The site offers everything: slouchy jumpers, sexy bodycon dresses, boho playsuits and relaxed denim. It's a complete mix of styles and you never know what fun and unique pieces you're going to find.
In three words: Young, sexy, striking.
Brands: Love Storey.
Sarah & Sebastian Jewellery
Why we love it: This truly is jewellery for the modern woman. The delicate, statement pieces are the perfect finishing touch to any outfit. Plus, each of these unique pieces is handmade from genuine precious metals. No gold plating here.
In three words: Elegant, modern, luxe.
Brands: Sarah & Sebastian.
Shipping charges and times
| Store | Shipping cost | Free shipping | Express |
|---|---|---|---|
| The Editors Market | $15 | For orders over $100 | All orders shipped express |
| Call Me The Breeze | $10 | For orders over $250 | All orders shipped express |
| Meshki | $7.99 | For orders over $50 | Free for orders over $100 |
| Kivari | $7 | No | $11.00 cost |
| Hunters & Gatherers | $7.95 | For orders over $150 | Available on request |
| Bone Theory | $12 | No | Available on request |
| Top Drawer Lingerie | $12 | No | All orders shipped express |
| Pixie Market | $20 | For orders over $250 | No |
| Lenni the Label | $11 | For orders over $150 | All orders shipped express |
| Splice Boutique | $6 | For orders over $200 | Free for orders over $300 |
| Saint Bowery | $10 | For orders over $100 | All orders shipped express |
| Lyla & Bo | $13 | No | $19 cost |
| The Birdcage Boutique | $10 | For orders over $39 | All orders shipped express |
| Desordre Boutique | $10 | No | All orders shipped express |
| LOÉIL | $36 | For orders over $200 | All orders shipped express from US |
| Styel Mafia | $25 | No | $70 cost |
| Love Storey Boutique | $9.95 | No | No |
| Sarah & Sebastian | $10 | For orders over $500 | All orders shipped express |
