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Expecting Aussie parents ditch last-minute holiday plans

Posted: 19 July 2016 10:12 am


The babymoon is real but it's not as popular as you might think.

These days, expecting Aussie couples are more likely to plan ahead and wait a few years, after they've settled into parenthood, before embarking on their next big holiday, according to new research.

The babymoon is a last ditch effort: one final holiday before a couples' life changes forever and they become parents.

However, rather than rushing away right before their child is born, new parents are enjoying the formative years, with some even waiting until they can travel together as one big happy family.

Survey results from Roy Morgan Research reveal more than half (54.7%) of all Aussies are intending to travel within the next five months, spending an average 6 nights away from home. Just 42% of expecting parents are planning a trip in the same time-frame but for only half the length (3 nights).

More than a quarter of expecting Aussie parents, compared with a national average of 17.4%, plan to take a trip in the next 6-12 months.

But parents-to-be are much more likely (12.1%) than the average Australian (5.1%) to travel in the next one-to-two years, two-to-three years (3.5% compared with 1.7%) and some time after that (3.3% compared with 1.3%).

Recent findings reveal rising incidence of parents travelling with infants, according to Roy Morgan Research.

Roy Morgan Research industry communications director Norman Morris says more than four in every 10 expecting Aussie parents are potential babymooners.

“When we compare the holiday attitudes of expecting parents to the average Australian, we find that the former are almost 40% more likely than the latter to agree that 'I like to go away on weekends' and 40% more likely to 'enjoy holidays where everything is organised for you.' Indeed, enterprising hotels and resorts are already targeting this niche group with ‘babymoon’ packages designed to cater to these particular preferences," he says.

If you're planning to travel with your partner or family, you can combine your cover and save with free child insurance.

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