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Everything you need to know about Neuw Denim’s sustainable line

Posted: 3 July 2019 9:48 am


Image: Supplied

Find out when and where you can shop the ZERO range from Neuw Denim.

If you love denim, there is no doubt you have heard of Neuw Denim. The Aussie fashion label is one of the most recognisable denim brands on the market. The pieces allow you to create the perfect starting point to your everyday uniform. You can shop a range of figure-hugging fits or something a little more loose and casual.

Neuw Denim has taken a step in the direction towards sustainability, avoiding the dreaded fast fashion process. Over the last few years, the brand has reassessed every single step of its manufacturing process and is completely changing its denim product chain. The result? Well, the total overhaul resulted in the launch of the ZERO collection. And you need to buy it right now.

The ZERO range from Neuw Denim features denim staples for both men and women. You can shop a range of jeans, jackets, overalls and button-up shirts in a variety of washes. The best part? It's environmentally friendly! If you want to support the change, you can shop the ZERO range right now from Neuw Denim online. Or, we recommend checking out the following stockists:

The process is designed to cut down on both water wastage and chemical pollution. It's been produced using greener stone-washing practices that decrease the amount of sludge and pollutants that usually come from the normal process. We all love the distressed denim look in casual light washes. So, instead of treating the denim with harsh chemicals like bleach and acid, it's now done by hand using brush and grind techniques. Also, all the water used at the washing stage is renewed and recycled.

Neuw Denim is also keeping its workers happy. The brand pays frequent visits to the factories, mills and laundries in order to assess the ethical standards put into place, as well as the brand's carbon footprint.


Image: Supplied

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