New startup to solve Australia’s electric car problem

Posted: 19 July 2017 1:22 pm

shutterstock electric car charger 738x410

Everty has the answer.

Australia has a serious electric car problem. Even as electric cars become better and more affordable, the lack of charging stations is standing between consumers and electric vehicles.

According to industry publication InsideEVs, Australia has only one public charging station per 50,000 people. By contrast, the USA has roughly ten times the population, and more than twice as many public chargers per capita with one per 20,000. Germany is near the front of the pack with one public charger per 11,000 people.

However, these figures only include public charging stations and not the private ones that most electric car owners have installed in their garages. That's where Everty comes in.

The Airbnb of electric cars

Sydney-based startup Everty is built on the ingeniously simple idea of letting homeowners rent out their electric car parking spots to supplement the sparse public charger network.

It's an attractive proposition for everyone with an electric car. It puts money in homeowner's pockets and provides drivers with the convenience of more charging stations around Australia.

"I listed my electric car charger on the Everty network and got a booking soon after," says John in Randwick. "I look forward to more chargers becoming available soon."

Will it take off?

Only 0.1% of Australian car sales in 2016 were hybrid and electric vehicles. This is entirely at odds with a recent survey showing that 50% of participants would buy an electric car if they were in the market for a new vehicle.

Other countries with better charging infrastructure have also seen huge electric car buy-in. For example, almost 30% of vehicles registered in Norway are electric cars, according to the Norwegian Electric Vehicle Association, and there's no real reason to think Australian appetites are all that different.

"That number gives us the confidence that people will buy more electric cars, especially when there is more choice in the market and as charging infrastructure becomes more accessible," says Carola Jonas, CEO of Everty.

Jonas also points out that Everty might be especially good for homeowners with rooftop solar, who aren't around to use the energy during the day. 2017 has been an incredible year for home solar so far, but there's still plenty of room to grow.

"Free money" is a solid proposition for any expanding startup, and it seems equally clear that Australia has more than enough demand for electric cars and for an adequate charging network. With Everty taking off, the Tesla Model 3 due for arrival and home solar and battery expansions, you might look back on 2017-2018 as the year Australian roads went green.

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