Ellery is officially shutting up shop in Australia
Image: Instagram user elleryland
Fashion favourite designer label, Ellery has made the decision to cease operations in its home of Australia to focus on the overseas market.
Conceived and created in Australia, Ellery has long been a favourite brand of the fashion crowd – both in Australia and overseas. Ellery's unique way of rethinking monochromatic basics and its now signature exaggerated sleeves, have made this brand a name for itself even in the saturated international fashion space.
But now, it's time to say goodbye. At least in Australia. The country that played home to Ellery since its inception will no longer be the headquarters of the designer.
Head designer and founder Kym Ellery closed both her Sydney retail stores in April 2019. Subsequently, all 22 staff were made redundant. She also shut Elleryland, the home production and manufacturing for the brand.
Kym Ellery told the AFR that both the high cost of manufacturing locally and our isolation from the international fashion capitals were the reasons behind her decision to shut up shop in Australia. In addition, 95% of Ellery's customer base is outside of Australia.
"I am very proud to have built an independent, globally recognised fashion house from my home, Australia, [but] it has not been without its challenges," Ms Ellery said in a statement.
"Unfortunately, running the production out of Australia proved to be commercially unsustainable. As a result of some poor strategic decisions that were made, and the high cost of manufacturing in Australia, we have been left with no choice but to close Elleryland, our production facility and Australian operations company."
"I have always championed Australian manufacturing, and this decision was incredibly difficult to make," said Ms Ellery. "I am deeply grateful for the dedication and support of everyone involved."
So long, farewell Ellery. You'll be very missed. But rest assured we'll still be shopping the designs on Net-a-Porter.
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