New eBay Image Search is the ultimate tool for fashion shoppers

Mia Steiber 26 September 2017

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It's the function that fashionistas didn't know they needed. See why this is going to change how you shop.

Have you ever found the perfect dress only to see that it's sold out in your size? Or perhaps you've seen a blogger on Instagram and you absolutely need to buy her top? Well, finding these pieces is about to become a whole lot easier. eBay has announced it's introducing an image search function.

Instead of jumping onto the auction site and searching for every variation of the item that you can think of, all you'll need to do is grab a photo of the item you want and you'll be able to search for images that are the same or similar.

eBay has a catalogue of 1.1 billion items listed globally, and with everyone listing their items in a different way, you can bet that there are probably loads of amazing pieces you're just not finding through traditional word search.

"Image Search" uses artificial intelligence and machine learning, and it will make the entire Internet shoppable on your mobile device. Shoppers can take a photo of an item or use an existing photo from their camera roll that they can enter into the Search bar. eBay will then show listings from its inventory that are a close match or visually similar.

A post shared by eBay.com.au (@ebayau) on

Soon, you'll be able to search using this picture to find the glasses that Gigi is wearing.

And the more people who use this tool, the more efficient it will be. The more Image Search is used, the more eBay will be able to show even richer results and enhance its filtering to show new, nearly new and used items.

Similarly, "Find it on eBay" will allow shoppers on Android devices to take screenshots of products from social sites like Pinterest or Instagram. They then simply “Share” the URL with eBay and the eBay mobile app will show listings of the product. Unfortunately for Apple users, the "Find it on eBay" feature will initially only be available on Android.

eBay's Image Search is set to slowly roll-out before the end of the year so, with any luck, some shoppers can look forward to using this new feature before Christmas. But the official launch is set for early next year, so most of us won't see it until then.

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