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The Ultimate Easter Eggs Comparison 2017

Posted: 12 April 2017 2:30 pm


Our Easter eggsperts blind taste your favourite eggs and highlight the best value and healthiest picks this year.

At finder.com.au we aim to compare everything. So naturally, when the idea of comparing Easter eggs was floated, there was an eggs avalanche of eggceptional volunteers to help out.

We poached a cracked team of eggsperts to taste test 12 plain hollow chocolate Easter eggs from various Australian brands and supermarkets. Here's everything you need to know.

The taste test

To conduct the test we smashed the 12 eggs and placed them on identical plates so that they would be indistinguishable, then we let the finder.com.au crew at them. The results were certainly egg lightening (yes, these puns will get worse before they get better).

Smashing Easter egg with hammerTable with 12 plates of chocolatefinder.com.au crew taste testing Easter eggs

In terms of taste, it was the most expensive eggs which scored the lowest. Surprisingly, the poorest tasting four eggs cost on average $10.95. These eggs also all had high cocoa percentages.

The Ferrero Rocher Milk Chocolate and Hazelnut Bunny was rated most eggscellent and won the top spot for taste. While it ranked somewhere in the middle when it came to cost ($6.50), it had the highest number of kilojoules, which probably added to its eggsquisite taste.

Coming in second place was the Kinder’s Maxi Egg. A touch more expensive than the Ferrero Rocher Milk Chocolate and Hazelnut Bunny, the Kinder Maxi Egg will see you shelling out $8.00 for the nostalgic Easter treat.

The Lindt Gold Bunny came in third and at $4.50, it won't cost you bunny money.

The real winner from a price perspective was the "Dairy Fine" Milk Chocolate Bunny from ALDI, which would cost you a poultry $0.79.

On the day Ferrero Rocher and the Lindt branded eggs seemed to be eggsactly what our taste testers wanted and were jointly identified as the most expensive with 6 votes each (30%). However, Lindt and Ferrero were actually 5th and 6th cheapest.

Interestingly, Haigh's – the second most expensive egg ($10.25) – was identified as the cheapest tasting by five participants. Haigh’s also scored poorly for taste, coming in 9th out of 12.

Five taste testers also identified Chocolatier ($8.99/100g) as the cheapest egg.

As it turns out, the best tasting four eggs averaged $4.95.

When asked to identify which was the carob entry, 17 out of 20 testers (85%) correctly identified The Carob Kitchen "Banjo the Bunny" Egg as the only non-chocolate product. It also received the lowest "taste" score (171). (This carob egg truly was the work of dark forces – Ed)

The "Moo Free" egg was correctly identified by the majority of participants as the dairy-free product. It’s evident that dairy is quite essential with Easter eggs with the Moo Free Egg coming in second-last for taste.

RankProductScorePrice per 100g
1Ferrero Rocher Milk Chocolate and Hazelnut Bunny381$6.50
2Kinder Maxi Egg (includes toy)360$8.00
3Lindt Gold Bunny358$4.50
4Dairy Fine Milk Chocolate Bunny (Aldi)342$0.79
5Heritage 200g Hen332$4.00
6Red Tulip Milk Chocolate Bunny273$3.63
7Cadbury Milk Chocolate Egg265$3.50
8Organic Times Milk Chocolate Egg263$10.15
9Haigh’s 100g Hollow Egg249$10.25
10Chocolatier Milk Chocolate Egg246$8.99
11Moo Free Chocolates Organic Egg with Buttons228$9.58
12The Carob Kitchen Banjo The Carob Bunny Egg171$14.99

Blindfold test

Three of our eneggmatic tasters took the test a step further and were whisked away to a to a private tasting area, where they were blindfolded and asked to taste the eggs once more. Below is the engrossing video (like engrossing but with egg. Jesus. It was a yoke):

How do they compare healthwise?

When it came down kilojoules most eggs hovered around the 2,400KJ mark, with only one cracking 2,500KJ, which was the Ferrero Rocher 100g Milk Chocolate and hazelnut hollow bunny.

BrandDetailsCostCost per 100gCocoaMilkSugar (per 100g)Energy (per 100g)
Dairy Fine 125g Milk Chocolate Bunny$0.99$0.7928%14%62.3g2170KJ
Red Tulip110g Milk chocolate bunny$4.00$3.6328%20%62.4g2220KJ
Cadbury100g Cadbury milk chocolate egg$3.50$2.7330%24%55.4g2230KJ
Heritage200g Hen$7.99$4.0030%20%57.4g2230KJ
Lindt bunny100g Gold Bunny$5.50$4.5030%14%55.1g2278KJ
Haighs100g Hollow egg$10.25$10.2536%19%52.6g2280KJ
Kinder100g Maxi Egg$8.00$8.0032%14%53.6g2405KJ
Organic Times130g Milk Chocolate Egg$13.20$10.1535%*40.0g2428KJ
Moo Free Chocolates120g Organic Egg with Buttons$11.50$9.5845%Dairy Free33.7g2440KJ
Chocolatier100g Milk Chocolate Egg$8.99$8.9934%20%44.4g2470KJ
The Carob Kitchen 100g Banjo The Carob Bunny Egg$14.99$14.9924% *Carob Powder38%33.7g2470KJ
Ferrero Rocher100g Milk Chocolate and hazelnut hollow bunny$6.50$6.5033.50%*40.7g2604KJ

*Milk solid percentage not supplied

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