The Ultimate Easter Eggs Comparison 2017

Richard Laycock 12 April 2017 NEWS


Our Easter eggsperts blind taste your favourite eggs and highlight the best value and healthiest picks this year.

At we aim to compare everything. So naturally, when the idea of comparing Easter eggs was floated, there was an eggs avalanche of eggceptional volunteers to help out.

We poached a cracked team of eggsperts to taste test 12 plain hollow chocolate Easter eggs from various Australian brands and supermarkets. Here's everything you need to know.

The taste test

To conduct the test we smashed the 12 eggs and placed them on identical plates so that they would be indistinguishable, then we let the crew at them. The results were certainly egg lightening (yes, these puns will get worse before they get better).

Smashing Easter egg with hammerTable with 12 plates of crew taste testing Easter eggs

In terms of taste, it was the most expensive eggs which scored the lowest. Surprisingly, the poorest tasting four eggs cost on average $10.95. These eggs also all had high cocoa percentages.

The Ferrero Rocher Milk Chocolate and Hazelnut Bunny was rated most eggscellent and won the top spot for taste. While it ranked somewhere in the middle when it came to cost ($6.50), it had the highest number of kilojoules, which probably added to its eggsquisite taste.

Coming in second place was the Kinder’s Maxi Egg. A touch more expensive than the Ferrero Rocher Milk Chocolate and Hazelnut Bunny, the Kinder Maxi Egg will see you shelling out $8.00 for the nostalgic Easter treat.

The Lindt Gold Bunny came in third and at $4.50, it won't cost you bunny money.

The real winner from a price perspective was the "Dairy Fine" Milk Chocolate Bunny from ALDI, which would cost you a poultry $0.79.

On the day Ferrero Rocher and the Lindt branded eggs seemed to be eggsactly what our taste testers wanted and were jointly identified as the most expensive with 6 votes each (30%). However, Lindt and Ferrero were actually 5th and 6th cheapest.

Interestingly, Haigh's – the second most expensive egg ($10.25) – was identified as the cheapest tasting by five participants. Haigh’s also scored poorly for taste, coming in 9th out of 12.

Five taste testers also identified Chocolatier ($8.99/100g) as the cheapest egg.

As it turns out, the best tasting four eggs averaged $4.95.

When asked to identify which was the carob entry, 17 out of 20 testers (85%) correctly identified The Carob Kitchen "Banjo the Bunny" Egg as the only non-chocolate product. It also received the lowest "taste" score (171). (This carob egg truly was the work of dark forces – Ed)

The "Moo Free" egg was correctly identified by the majority of participants as the dairy-free product. It’s evident that dairy is quite essential with Easter eggs with the Moo Free Egg coming in second-last for taste.

Rank Product Score Price per 100g
1 Ferrero Rocher Milk Chocolate and Hazelnut Bunny 381 $6.50
2 Kinder Maxi Egg (includes toy) 360 $8.00
3 Lindt Gold Bunny 358 $4.50
4 Dairy Fine Milk Chocolate Bunny (Aldi) 342 $0.79
5 Heritage 200g Hen 332 $4.00
6 Red Tulip Milk Chocolate Bunny 273 $3.63
7 Cadbury Milk Chocolate Egg 265 $3.50
8 Organic Times Milk Chocolate Egg 263 $10.15
9 Haigh’s 100g Hollow Egg 249 $10.25
10 Chocolatier Milk Chocolate Egg 246 $8.99
11 Moo Free Chocolates Organic Egg with Buttons 228 $9.58
12 The Carob Kitchen Banjo The Carob Bunny Egg 171 $14.99

Blindfold test

Three of our eneggmatic tasters took the test a step further and were whisked away to a to a private tasting area, where they were blindfolded and asked to taste the eggs once more. Below is the engrossing video (like engrossing but with egg. Jesus. It was a yoke):

How do they compare healthwise?

When it came down kilojoules most eggs hovered around the 2,400KJ mark, with only one cracking 2,500KJ, which was the Ferrero Rocher 100g Milk Chocolate and hazelnut hollow bunny.

Brand Details Cost Cost per 100g Cocoa Milk Sugar (per 100g) Energy (per 100g)
Dairy Fine 125g Milk Chocolate Bunny $0.99 $0.79 28% 14% 62.3g 2170KJ
Red Tulip 110g Milk chocolate bunny $4.00 $3.63 28% 20% 62.4g 2220KJ
Cadbury 100g Cadbury milk chocolate egg $3.50 $2.73 30% 24% 55.4g 2230KJ
Heritage 200g Hen $7.99 $4.00 30% 20% 57.4g 2230KJ
Lindt bunny 100g Gold Bunny $5.50 $4.50 30% 14% 55.1g 2278KJ
Haighs 100g Hollow egg $10.25 $10.25 36% 19% 52.6g 2280KJ
Kinder 100g Maxi Egg $8.00 $8.00 32% 14% 53.6g 2405KJ
Organic Times 130g Milk Chocolate Egg $13.20 $10.15 35% * 40.0g 2428KJ
Moo Free Chocolates 120g Organic Egg with Buttons $11.50 $9.58 45% Dairy Free 33.7g 2440KJ
Chocolatier 100g Milk Chocolate Egg $8.99 $8.99 34% 20% 44.4g 2470KJ
The Carob Kitchen 100g Banjo The Carob Bunny Egg $14.99 $14.99 24% *Carob Powder 38% 33.7g 2470KJ
Ferrero Rocher 100g Milk Chocolate and hazelnut hollow bunny $6.50 $6.50 33.50% * 40.7g 2604KJ

*Milk solid percentage not supplied

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