How to choose a marketplace
You'll need to consider the following factors when choosing a marketplace:
- Customer base. The first thing you'll need to consider is how many shoppers use a marketplace. A larger audience means more potential customers but may mean you'll face increased competition from other sellers.
- Target market. Next, consider whether you want to use a general marketplace where you can sell just about anything, or a site that targets a specific niche audience. You'll also need to consider whether the site allows you to sell to buyers in Australia only, or to customers all around the world.
- Ease of use. Getting started as an online seller can be a daunting process, so it's important to look for an online marketplace that offers a simple and straightforward user interface.
- Customisation options. If you're trying to grow your brand, you'll want to check out what options are available to help you tailor your online store to suit your preferences and increase customer awareness of your brand.
- Fees. From membership costs and product listing fees to sales commissions, the fees charged by online marketplaces can have a big impact on your bottom line. Make sure you're aware of all fees that apply to online sellers before registering for an account.
- Customer support. Finally, check what tools and resources are available to assist sellers. These can include online seller hubs, FAQ sections, and live online chat support.
