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Dyson Pure Cool Me purifying fan review: Cleaner, cooler air just for you

The new Dyson Pure Cool Me fan awakens a new era in cooling. This unique device is highly personal and health-conscious.

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Quick Verdict:

It's a fancy piece of gadgetry that keeps you cool and your air clean. I love it and would buy it.

Price: $499.00

Where to buy it: Dyson direct, David Jones, Myer, Bing Lee and The Good Guys

The good

  • New "Core Flow" tech
  • Very quiet
  • Removes 99.95% of air pollutants
  • Compact size

The bad

  • Expensive
  • Doesn't have heating capabilities
  • Delayed response to remote control

What is it?

New Dyson products are always met with a lot of hype and the Dyson Pure Cool Me personal purifying fan is no different. Building on the success of Dyson's previous air purifying fan (which we have also reviewed – it's great!), this latest creation personalises air filtration for the individual. Rather than cleaning the air across a whole room, the Pure Cool Me delivers a precise, steady and purified stream of air that you can direct right at your face. According to Dyson, "the Dyson Pure Cool Me personal purifying fan is engineered to support your wellbeing, delivering cleaner air and a more comfortable cooling experience."

These days, we're spending about 90% of our time indoors – in the office, at home, at the gym, studying, eating, sleeping, relaxing. And since we spend so much time indoors, the air in these environments can play a vital role in our overall wellbeing. Dusty carpets can make you sneeze, coughing co-workers can make you sick and stuffy and smoky air can trigger asthma. The Dyson Pure Cool Me has been designed to combat these issues.

Paul Dawson, Vice President of Health and Beauty says, ''The Dyson Pure Cool Me personal purifying fan is engineered for your personal space, allowing you to take control of your own air quality and thermal comfort.''

So, does it do the job? What's it like? And how does it compare to the previous iterations of Dyson's bladeless fan?

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Like all Dyson products, the Pure Cool Me doesn't skimp on the engineering wow-factor. It builds on all of Dyson's fancy motor gadgetry that we've seen in previous iterations, and introduces a little more with something called "Core Flow". This is a new method of blowing air, which Dyson says brings together multiple jets of air on a convex surface to create a high-pressure core, before blasting that air in a concentrated jet towards your face. The tech is different here, which is why this fan has a hemisphere at its centre rather than the open circular look of other fans in the Dyson range.

The "Core Flow" tech works better than ever. It's a more focused beam than that of the AM01 Air Multiplier or even the AM09 Hot+Cool fan. Even though both of those models have a focused mode that is designed to shoot a constant stream of air at a single user, this fan is designed for power to satisfy an audience of one. It's a much more personalised experience.

This is the umpteenth fan from Dyson, and this one specifically focuses on powerful cooling from a compact unit. It's been designed to sit on your bedside table or unobtrusively on your desk in the office, and it really does take up less room than any other product in its range, fitting snugly on your desk without you having to sacrifice productivity or trinket storage space.

If you want something a bit flashier than the sleek silver and white design, this fan also comes in a chrome and orange colourway.

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This is a deeply personal product. Whereas other Dyson fans have been about cooling or heating a whole room, the Pure Cool Me puts a single user at the centre of the cooling experience. Probably why it has "Me" in the name – it's a selfish product!

It does an incredible job of cooling whoever is sitting in front of it thanks to the power of the new tech and design. And it makes a piecemeal effort at helping push air around the room with a dome that can be moved up or down to adjust the unit's aim.

Dyson is also very proud of the fact that the air extruded from the Pure Cool Me is passed through a medical-grade, glass format HEPA filter, which cleans the air between the room and you. Dyson says it removes 99.95% of pollutants in the air before delivering the cooled, fresh air to you, the user. This is what makes it a fantastic office gadget in my mind.

Open-plan offices are some of the dirtiest places on Earth. From food smells wafting from the kitchen through to the daily mixing of germs and other particulates, it's no wonder that calls to abandon the new way of working have begun. Pushing that dirty air into your face is a living nightmare, and the idea that the Dyson Pure Cool Me at least makes an effort to sanitise it before it gets to you is sweet relief. Especially if you're sensitive to smells or have allergies to contend with. I have to admit, it is a very pleasant way to work. The cooled, purified air made me feel much more comfortable, awake and even more motivated.

It probably won't stop you from getting sick if a coworker comes in coughing and spluttering next to you, but it'll certainly help mitigate your concerns. Plus, the filters are replaceable and the maintenance process is insanely easy. Replaceable media will run you around $100, with a filter life of around 1,000 hours.

Keeping it in the office isn't going to annoy your coworkers, either. Not only is it small, but it's quieter than Dyson's other fans. The new Pure Cool Me runs at around 35 decibels on its low (3) setting, while the older AM09 Hot+Cool fan runs at around 45 decibels on the same setting. Crank the Pure Cool Me up to its highest setting (10) and the sounds is still a dull roar, coming in at around 47 decibels on average compared to the AM09, which runs around 5 decibels louder at full tilt.

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What could be improved?

There are a few things that could be better, of course. The oscillation, for example: while it casts a wide orbit at 70 degrees, it can only be controlled via the remote, as opposed to a button on the unit. Add to this the fact that the remote can take a second or two to stop the machine from moving and you end up just grabbing the machine by its dome and moving it manually into the right position. It lacks a bit of the precision that made previous (and even some current) Dyson fans great at targeting the air directly on the user.

Dyson's previous purifying fan has a truly fantastic app that allows you to check the air quality of a room. Unfortunately, the Pure Cool Me doesn't have an app or the capability to be paired with the existing app. It's not essential, but it would be a nice extra in my opinion.

A slight disappointment is the fact that the new personal purifying fan doesn't also incorporate heating into its design. Dyson has a great range of fans and heaters that fit into just about the same desktop space as the Pure Cool Me. It could be something to do with the new airflow design, but it's odd that heating is off the table for this one.

The fact that the Pure Cool Me has omitted heating capabilities is a bit of a mark on an otherwise stellar device. It's a matter of personal preference, however. I'm always cold and would love a device that could both cool and heat, but my partner is always hot and would probably use the fan on his desk even if it was snowing outside. If you really want something that's going to be a jack of all fan trades, I recommend the Dyson Hot+Cool Link Purifier fan. I have one in my living room and it's fantastic.

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Ultimately, the Pure Cool Me from Dyson seems like it was designed to replace the Air Multiplier AM01 – the fan that started it all. The original bladeless fan design changed the way we think about personal cooling, and it turned the personal desk fan into a status symbol.

I've seen many people purchase the Air Multiplier AM01 for their desks both at work and at home, despite the slightly unwieldy size (and the moderately anti-social volume at full pelt). The Dyson Pure Cool Me is the miniaturisation of personal cooling. At $500, it's a big ticket item, but it's the boujiest productivity accessory you can have.

It's the technology equivalent of your new vegan diet: it'll keep you healthy and you'll feel the need to tell everyone about it. I've already had conversations with people and thrown in the adage, "and it purifies the air, too!".

It'll make you the envy of your coworkers and keep you constantly cool under pressure. That's a buy from me.

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