What we know about the Australian launch of Drew Barrymore’s makeup line

Lauren Chaplin 29 November 2018 NEWS

Image: Instagram user drewbarrymore

Drew Barrymore is finally bringing her makeup line down under and here's what we know so far.

If you haven't already familiarised yourself with Drew Barrymore's gorgeous beauty brand, Flower Beauty, allow us to introduce you. Inspired by her years in the makeup chair, the award-winning actress launched the range five years ago and it has been quietly but steadily gaining a cult following ever since.

The reason its existence has been fairly discreet so far? The He's Just Not That Into You star noticed that good-quality makeup products often come with a hefty price tag and decided to bridge the gap. Giving us even more reason to love her, Drew decided to spend less on marketing and advertising and put that money instead into making the best formulas possible.

The tagline "Beauty is for everyone" is at the forefront of the brand, using Drew's passion for empowering others to create products that are both budget-friendly and 100% cruelty-free.

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When and where can you buy it?

The makeup line will be available exclusively from Chemist Warehouse as of January next year and will range in the very affordable price bracket of $3.99 – $13.99. Despite the price tag, the collection is formulated with the highest-quality ingredients, making these beauty buys an absolute steal.

Some of the products we are likely to see in the release are the cult favourite Light Illusion Foundation, the Beauty Flash Full Face Palette and a bronzer and highlighter duo. All of the products are designed to give a beautiful, natural look that highlights individual beauty rather than covering it up, which is something we can definitely get behind.

The mum of two said the idea behind Flower Beauty is to celebrate who we are. In an interview with Breakfast with Audrey, the actress said, "Stop fighting it, be silly, do what makes us feel beautiful. Happiness is the best makeup, period."

We're betting these products are going to be a huge hit when they reach Australian shores, so make sure you're the first in line when they do.

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