Everything you need to know about the Australian launch of Drew Barrymore’s Flower Beauty line

Posted: 29 November 2018 12:08 pm
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Image: Instagram user drewbarrymore

Drew Barrymore's cosmetics line is finally available to shop Down Under and we want everything.

If you haven't already familiarised yourself with Drew Barrymore's gorgeous beauty brand, Flower Beauty, allow us to introduce you. Inspired by her years in the makeup chair, the award-winning actress launched the range five years ago and it has been quietly but steadily gaining a cult following ever since.

The reason its existence has been fairly discreet so far? The He's Just Not That Into You star noticed that good-quality makeup products often come with a hefty price tag and decided to bridge the gap. Giving us even more reason to love her, Drew decided to spend less on marketing and advertising and put that money instead into making the best formulas possible. The tagline "Beauty is for everyone" is at the forefront of the brand, using Drew's passion for empowering others to create products that are both budget-friendly and 100% cruelty-free.

Now, the cosmetics line has been launched right here in Australia. And from the super popular Light Illusion Liquid Foundation to the adorable Flower Pots Powder Blushes, we'll take one of everything, thanks.

The best part? Everything is under $15. Everything. Despite the price tag, though, the collection is formulated with the highest-quality ingredients, making these beauty buys an absolute steal.

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When and where can you buy it?

You can already shop the Flower Beauty line exclusively from Chemist Warehouse so run, don't walk. All of the products are designed to give a beautiful, natural look that highlights individual beauty rather than covering it up, which is something that we can definitely get behind.

The mum of two said the idea behind Flower Beauty is to celebrate who we are. In an interview with Breakfast with Audrey, the actress said, "Stop fighting it, be silly, do what makes us feel beautiful. Happiness is the best makeup, period."

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