Why Doyoueven is a brand absolutely worth the hype
This Aussie owned and designed label is one that should absolutely be on your radar.
It's the brand that you're seeing all over your Instagram feed. It's the one that Influencers like Elle Edwards, Jaz Correll and Ellie Robinson are wearing. It's the new IT-brand in the realm of fitness and activewear. DoYouEven.
In a sea of fitness brands, you'd be forgiven for thinking that DoYouEven is just another brand like Gymshark. But it's not. After launching just a few years ago, the brand had already amassed a million Instagram followers and well over a million Facebook followers by November 2019. This crazy success is because DoYouEven is so much more than your average sportswear label.
This Aussie owned and designed label is not one purely focusing on the latest trends. It's a brand that is dedicated to function and form. It's all well and good to have a striking, strappy sports bra, but if it doesn't offer proper support, you can do yourself some serious damage. With the explosion of activewear, there are more than a few brands prioritising good looks over functionality. I've been caught out once or twice, buying a fabulous looking sports bra that offered nothing in terms of support and even a set of leggings that chaffed my legs as I ran.DoYouEven is different. It's a brand committed to offering support and performance while balancing style. The brand's Hyperflex range uses a lightweight, 4-way-stretch microfibre that dries quickly and has all-important moisture-wicking properties – essential if you plan on grabbing brunch after your gym session. All the sports bras are tested and offer mid-high support – yes even the thin strap styles. The leggings are constructed with a gusset for maximum flexibility and to banish any hint of a camel toe.
As a very happy customer of the brand, I can completely understand why it has risen to cult status so quickly. Once you've tried the DoYouEven seamless technology, it's hard to go back to any other set of leggings. The fabric is super light and compressive. I have a lot of issues with bloating and I found that the Hyperflex leggings do wonders at keeping my tummy tucked in. As someone with a curvaceous build, it's nice not to have seams digging into your back and legs. I found them to be much like a second skin and incredibly easy to move in.
Of course the brand also has more traditional pieces like its Excel range which echoes the key design aesthetic for the whole brand – bold but very wearable. The leggings in this range have a triple strength waistband and seams designed to sculpt your figure. Likewise, the tops have similar contouring seams. I personally loved the bright mango colour which looks particularly fabulous after a bit of help from Bondi Sands. I was a bit skeptical about how much support the Excel tops would offer. They're very trendy which usually means flimsy and that's not something you can afford as a DD. But even the thinner, strappy design offered a high level of support.
But the real kicker is the price. Where other brands in the market charge up to $100 for a pair of seamless leggings, DoYouEven's iterations ring in at just $75. Normally when I'm shocked by a price tag, it's because it's far too high. But in this instance, you're getting a lot for your money. And I must admit, this is what really sold the brand for me – at Finder, we're hardwired to appreciate a good deal. As much as I love good activewear, I'm not about to spend a week's salary on a crop and leggings set. So it was nice to find that I could score a set at DoYouEven for around 100 bucks.