Direct life insurance brands

What is a direct life insurance brand?

As the name suggests, direct life insurance is purchased directly from an insurance brand. Because it is purchased from an insurance brand and does not require an insurance adviser, the application process is quick and easy. Keep reading to understand the tradeoff of a direct life insurance brand.

After quotes directly from a life insurer? Compare below.

Name Product Maximum cover Maximum Entry Age Minimum Sum Insured Guaranteed Future Insurability Expiry Age Short Description
No expiry age as long as premiums are paid
Get a refund of 10% of the premiums you've paid (in the first 12 months) with The Real Reward™. Take out cover today and you could get a bonus $100 Gift Card.
Get a quote for up to $15 million in life insurance cover. Cover can be tailored to meet your personal needs.
Flexible cover options to suit your budget. New eligible customers can receive 25,000 Velocity Points. Ends 31 Aug 2018. Min monthly premium and T&Cs apply.
Receive a 10% discount on the second person when two applications are submitted at the same time, and both policies are issued.
No expiry age as long as premiums are paid
Cover up to $1.5 million with Guardian Life Insurance.

A simple life insurance product that can offer up to $1,500,000 in a lump sum payment on death or diagnosis of terminal illness.
Get flexible life insurance up to the sum of $2,000,000.

Compare up to 4 providers

What are the pros and cons of direct life insurance?


  • Quick and easy to purchase.
  • Simple terms mean that applications require little additional information or examination.
  • Increased competition can mean lower prices up-front


  • Lower level of coverage as what is offered from an insurance adviser
  • It's standardised and not made for your particular needs.
  • Can be more expensive than advised plans because a larger range of exclusions are placed on the policy making for higher premiums.

What should I consider when buying from direct life insurance brands?

When comparing direct life insurance consider the following factors:

  • Added extras. This can include whether a policy will cover funeral expenses, long-term illnesses or trauma care.
  • Terms and conditions, and bundled extras. Look through the terms and conditions to see if your premiums change with your age or if certain scenarios will result in benefits not being paid.
  • Amount of payout. Pay attention to the total payout and shop around to compare rates.
  • Pre-existing conditions or high risk. Find out if any pre-existing medical conditions or factors such as occupation or lifestyle will limit or nullify potential coverage

What are the main differences between direct and advised life insurance brands?

When compared to advised insurance policies, there are key differences to consider.

  1. Direct life insurance has an easy application process over the phone or internet, whereas advised policies require a meeting with an insurance adviser.
  2. An application for direct life insurance usually requires less information and no need for a medical examination.
  3. Direct life insurance has less underwriting compared to advised insurance.
  4. Direct life insurance includes exclusions that cover high risks associated with occupation, lifestyle and medical history, while an advised policy may not.
  5. Advised plans will often include more benefits and bundled extras since they can be added by an adviser.
  6. Both policies offer the ability for lump-sum payout at the time of claim.
  7. Pre-existing conditions may cancel a direct life insurance application.
  8. Both plans can be tailored to specific needs, although an advised policy often has more scope to be personalised.

What are the different types of direct life insurance?

Most of the products available when buying life insurance through a financial adviser are also on offer when you buy cover from a direct life insurance company. All forms of direct life cover will generally not require the same level of underwriting as life insurance with advice, and there is often a little more flexibility around the eligibility requirements for some forms of cover. A direct life insurance company will generally offer quotes on:

  • Term life insurance. This pays out a lump sum benefit in the event of your death or diagnosis with a terminal illness
  • Funeral cover. This offers a lump sum payment to help your family cover funeral expenses following your death
  • Accident cover. This offers a lump sum payment if you die or are injured as a result of an accident
  • Trauma cover. If you suffer from a specific trauma condition, for example a heart attack, stroke or major head trauma, this type of cover offers a lump sum benefit payment
  • Income protection cover. If you suffer a serious illness or injury that prevents you from working for a set period of time, income protection cover provides a monthly benefit payment (typically equivalent to 75 per cent of your regular income) to ensure you have a steady stream of money coming in to help you manage your finances and focus on your recovery

Which direct life insurance brands are available on

Three choices are Virgin Money Life Insurance, American Express Life Insurance and NobleOak Life Insurance.

Direct Life Insurance BrandDetails
Virgin Life InsuranceVirgin Money is a branch of the Virgin Brand and focuses on offering insurance policies that are easy to understand and purchase. Virgin tailors its services to a range of people and situations so that you can find a policy that works for you. Virgin Money offers a choice of cover options and premiums so the policy can be tailored to a budget and allows contracts that are not locked-in.
American ExpressAmerican Express is a world brand that offers a range of benefits. American Express offers lump sum payouts from $50,000 to $150,000, the ability to receive a 10% discount on multiple policies and a $15,000 cash advance payment to cover funeral and short-term costs.
NobleOakNobleOak is proudly Australian and offers a range of policies that are aimed at being simple, affordable and honest. They offer income protection to cover illness, trauma insurance and up to $1.5 million in benefits.

The growing popularity of direct life insurance in Australia

Direct life insurance is growing in Australia and more companies are popping up to offer this kind of insurance. The rapid growth of direct life insurance led to sales of almost $280 million in 2011, and by 2021, experts are predicting that direct life insurance will account for 40% of the market.

There are many reasons for this trend. One is that customers are becoming more confident in their ability to make insurance decisions and the easy application process is a major draw. The growth of direct life insurance also means more companies are offering this feature and creating competition in the market.

Direct life insurance companies FAQ

Q. How long does it take to get a quote for direct life insurance?

  • A. It’s generally possible to receive a quote for direct life insurance in little more than a few minutes. However, remember that you may then have to provide further information about your lifestyle and medical history before you can take out cover.

Q. What factors can influence the cost of my premiums?

  • A. The greater a risk you are to insure, the more an insurance provider will charge you for premiums. As a result, insurers will take into account factors like your age, gender, smoking status, medical history and occupation before determining your level of cover.

Q. How long do I have to wait before I am covered?

  • A. Your life insurance cover will be in place as soon as you pay your insurance premium online.

Buying life insurance direct is a quick and easy way to ensure you and your family are protected if the unexpected happens. This type of cover is simple and straightforward, offering an easy application process and an adequate level of protection. However, when shopping for cover, it’s vital to perform a direct life insurance comparison to ensure you end up with the right policy for you.

receive a quote from a direct life insurance company

Maurice Thach

An insurance researcher and writer for who loves finding an answer to the question "Am I covered for ________?" Maurice has also completed a Tier 1 Life Insurance and a Tier 2 General Insurance Certification under ASIC's Regulatory Guide 146. This means he can confidently provide general advice for life insurance and non-life insurance products.

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