UPDATE: Deciem is back open and ready for business

Alexandra Hourigan 11 October 2018 NEWS

We've gone into mourning as Deciem announces it is closing down.

UPDATE 16/10/18: A few days ago, CEO of Deciem, Brandon Truaxe, had a bit of a Britney shaving her head moment. He took to social media to announce the "criminal activity" going on within the business and that the brand was closing down till further notice. As a result, he cut ties with stockists and sent many skin-care routines into a panic.

However, we're happy to report that Brandon Truaxe's evil reign of denying us our Holy Grail products is over.

Following a court case where he was sued for his behaviour, Justice Michael Penny removed Truaxe from Deciem’s board of directors and ended his role as president and CEO.

As a result, Nicola Kilner is now the sole interim CEO of the business, and Truaxe or any other corporation or entity that he owns or controls cannot take any action to appoint or remove anyone on the board of directors.

So now we're kind of just wondering what we're supposed to do with the 20 bulk The Ordinary products we ordered in panic, but hey – that's the best kind of problem to have.


If we had one ounce of advice right now, it would be to grab your wallets and get bulk buying. Deciem has announced it is closing down, and that means you'll be unable to purchase brands like The Ordinary, NIOD and Hylamide.

The CEO of the beauty brand Brandon Truaxe, announced that the company would be closing its doors until "further notice". Why? Well, criminal activity.

Truaxe took to Instagram to announce the business move and also ruin many beauty skin care routines. His caption on Instagram candidly wrote, "Almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much others. You have no idea what a soldier I’ve been for more than 13 years... it’s all ending now."

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The reason this is all so heart-wrenching is that Deciem is the mother brand to cult beauty skincare line, The Ordinary. Kim Kardashian even uses this brand. People love this brand because of its honest and transparent approach to skincare products. The quality of products compared to the actual price point is so affordable it's ridiculous.

It became so popular that since its launch in 2015, Estée Lauder began investing in shares of the Deciem company. The company also has one store in Australia, located in The Rocks in Sydney.

We seriously recommend stocking up on this product. Truaxe has begun severing ties with the company's stockists meaning that you'll be unable to purchase the brands once they sell out. This has been confirmed by major online beauty retailer, Beautylish who tweeted, "We only have a small bit left and will no longer carry The Ordinary or any Deciem products as the founder has discontinued our partnership. Don’t worry we’ll have something coming to replace for you. In the meantime stock up!"

So where can you buy the Ordinary?

The Ordinary is still currently available at a fair few stores. Our Editor did a bulk purchase at ry.com.au today which still has most products in stock. But you can also try these stores:


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