Drew Barrymore partnered with Amazon to launch her lifestyle brand
Dear Drew's is the shopping "love letter to women around the world".
In our eyes, Drew Barrymore was quite the girl boss already. Now, she is taking her career one step further as she partners with Amazon to launch her own lifestyle brand called 'Dear Drew'. Not only do we love the name, but the line ranges in price from $28 to $248, which means it really caters for everyone. With Amazon launching in Australia soon we can admit we're incredibly excited about this.
Dear Drew contains a range of categories including clothing, intimates, jewellery, accessories and hair tools. It is the first ever celebrity driven fashion brand launching on Amazon as the e-retailer continues to make its mark in the fashion industry.
Many pieces included in the new line feature the heart shape, an idea close to Barrymore after the release of her 2014 book "Find It In Everything". In her book, she gathered photos of heart-shaped objects and patterns the actress took over a 10-year period. Even though Dear Drew is heavily inspired by New York neighbourhoods, its goal is to obtain an international appeal as it states it's a "love letter to women around the world". Therefore, we can only hope it will feature on the upcoming Amazon Australia launch.
Amazon fashion director, Kate Dimmock, outlined Amazon's excitement about Dear Drew and working with the actress stating, "Drew's impressive career and creative energy is an inspiration, and we're thrilled to be able to offer our customers a collection that embodies her free-spirited style."
No news as to whether shoppers here in Australia will get access to Miss Barrymore's line since Amazon is being very tight-lipped about all the Australian launch details, including the official launch date, which still remains unconfirmed. But we're hoping we'll find out lots more in the lead up to Christmas!
At the very least we're definitely even more excited for Amazon Australia's upcoming launch if these are the sorts of products we'll be able to buy!
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