Dash partners with Rewards.com to promote cryptocurrency adoption
The new Dash partnership aims for industrial-strength cryptocurrency evangelism.
Bitcoin evangelists will sometimes talk about how they do their part for adoption by simply giving it away. If someone wants to get their money, the theory goes, they have no choice but to adopt it. Over the years, some people have probably received some now very large gifts that way, while others who were offered free bitcoin years ago probably regret turning it down.
This theory might be driving the latest partnership between Dash and Rewards.com, which is designed to promote mainstream adoption in the same way but on a much wider scale to let everyday consumers earn Dash crypto by shopping. Beyond that, the aim is also to encourage the use of alternative currencies for real spending. After all, if someone received crypto rewards but doesn't want to dive into the world of crypto exchanges, then the only thing to do might be to find a store that accepts it.
"We believe our new alliance will encourage consumers to explore alternative options for payments and bring added value to loyalty rewards programs, particularly for an increasingly tech savvy audience," said Dash Core Group global head of business development Brad Zastrow.
"This is the next step for Dash in our goal of achieving widespread mainstream adoption. The partnership... lowers the barrier to entry by eliminating the complication for those unfamiliar with digital asset exchanges. No longer do people need to buy, mine or trade for Dash. With this partnership, everyday consumers can earn Dash simply by shopping, which has never been done before on this platform."
Rewards.com founder and CEO Todd Rowan highlights the contrast between the familiarity of rewards programs in a shopper's favourite store and the unknown, often shady-seeming world of cryptocurrency. He also pointed out that for those so inclined, it might serve as a springboard for jumping into the world of crypto more deeply.
"The remarkable aspect of this partnership is we are introducing people to cryptocurrency in a non threatening way" he said. "Let's say you shop at Macy's, Groupon, or Hotels.com, you can earn a portion of their total purchase in cryptocurrency. The program works just like any points program. You can keep your rewards in the ecosystem just like you would with any type of reward point or redeem it for products, travel, restaurants or gift cards. The earnings from Rewards.com will help you to start to learn about how to use cryptocurrency, including trading it on the market for Bitcoin or cryptocurrencies."
At the same time, Dash has also partnered with Payza to see the coin accepted at thousands of retailers. Some cryptocurrency enthusiasts might advocate to one person at a time, but Dash is going for industrial-strength evangelism.
Disclosure: At the time of writing, the author holds ETH, IOTA, ICX, VEN, XLM, BTC and NANO.