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Australian women agree with the ban on animal-tested cosmetics

Posted: 8 March 2017 4:55 pm

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The latest findings from Roy Morgan show that more women than ever are against animal testing in the beauty industry.

It will please many to hear that 46% of Australian women who use cosmetics have said that "not tested on animals" is an important feature to them when buying their makeup. This figure is up from the 41% recorded in 2012, so it would appear that more women than ever are favouring cruelty-free products.

The "not tested on animals" feature is now more important to Aussie women than the product's SPF rating, which only 42% said was important. Australian women now feel that the cruelty-free label is the third most important feature to look out for when buying cosmetics, just after value for money and the product providing a natural look.

This negative public opinion of animal testing and the desire for cruelty-free products is one that fortunately the government supports. It was announced last year that the Australian Government had legislated a ban on any products tested on animals or any products containing ingredients tested on animals. From July 2017 no new personal beauty or care products tested on animals can be sold in the Australian market.

This move finally brings Australia in line with similar policies that are already in place in New Zealand and the European Union.

Roy Morgan communications director Norman Morris said, "Given this growing preference for cruelty-free products, the pending ban on personal products that are tested on animals (or contain ingredients that are animal-tested) couldn’t be better timed. Brands that already fulfil these conditions stand to benefit immediately from the new law. Others may need to overcome lingering associations with animal testing so as to thrive in this evolving market and attract consumers who may have avoided them for this reason in the past."

Among Australia’s 10 best-selling cosmetics brands, only one (Nude by Nature) is cruelty-free. But that doesn't mean there aren't still plenty of top beauty brands that are cruelty-free.

Scroll down to see five of our favourite cruelty-free makeup brands that you can shop today.

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