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Adelaide Bank Overview

There are many financial institutions all competing and battling for our business. Adelaide Bank provide home loans, credit cards, savings accounts and personal loans. Who are they, and where do they fit in the market?

Adelaide Bank is what is considered a regional bank, and mainly operates in Southern Australia.

As a company they strive to establish long term relationships with their customers. They also have a very strong belief in trust, and support in the workplace, which they believe enables them to provide great service for their clients.

The company remains completely responsible for staff performance, and tries to instill a real passion and determination among staff. They welcome forward thinking and are always looking for ways to improve the products and service they provide customers.


Adelaide Bank also runs a charity foundation that supports many charities and good causes across Southern Australia.

The money that the foundation makes is taken from a portion of the bank's annual profit, and it is believed that the foundation has already been responsible for at least $5 million in donations to it's supported charities.

As well as the charity work they do, Adelaide Bank also sponsors other organisations such as The Society of Auctioneers, Real Estate Institute of South Australia, and the Helpmann Academy.

More recently they also began providing a helicopter service called The Adelaide Bank Rescue Helicopter Service, who help with rescue work in Southern Australia.

Adelaide Bank history

As far as banks go, Adelaide is quite a new company. It was only formed in the beginning of 1994.

It was however a breakaway company of the Co-Operative Building Society of South Australia, which is Australia's biggest building society, and that was formed in the 1900's.

Adelaide grew rapidly, and at present has an asset base of somewhere near $26 billion. They are said to lend around $700 million worth of loans every month.

The large and fast expansion of the business has put Adelaide Bank among the largest lenders across the whole of Australia.

Services on offer

Adelaide offers a range of competitive products including insurances, bank accounts, loans and credit cards.

They have some very interesting bank accounts available. They are the "Serious Saver Account", "Cash Management Plus", "Student Card Account", "The Mortgage Tamer Home Loan Account", "The Pension Plus Account", and "The Concession Express Account."

Each of these different accounts is built to suit different consumers, depending on their financial position and needs.

regular banking account in one.

They take a "something for everyone" approach to banking rather than, the "one size fits all" which is found littered throughout the industry.

Adelaide Bank lending

There are 4 types of loan available for Adelaide customers at present. They are Home Loans, Margin Loans, Personal Loans and of course Visa Credit Cards.

Home Loans are aimed at people looking to buy property, whilst Margin Loans are more for customers interested in buying investments.

If you are looking to make some home improvements, or need finance for a new car, or holiday then they also have the personal loan products, and finally for day to day purchases, or in times when you need emergency cash then the Adelaide Visa Credit Card is available.


Life is full of surprises

For example "The Concession Express Account" is a very low cost account, which is suited to customers who do not have a large income, and could do without having to pay expensive bank fees.

For people who are pensioners there is "The Pension Plus Account" which is aimed specifically to suit the needs and income of people of the older generation.

For any customers aged between 11 and 24 there is "The Student Card Account" which comes along with perks that would be enjoyed by it's target market.

Homeowners are not missed out either as there is "The Mortgage Tamer Home Loan Account" which is a home loan, and, some are good and some not so good. In today's uncertain world it makes sense to have some kind of insurance, and Adelaide Bank offers 6 different kinds depending on what you want and need.

They offer Motor Insurance, Travel Insurance, Boat/Caravan Insurance, Household Insurance, and Loan Protection Insurance.

As much as people do not really like paying insurance premiums, it is really worth it because none of us can predict the future, and sometimes things can go wrong.

Adelaide Bank makes their insurances easy to understand, easy to pay, and very reliable.

Quality service from Adelaide Bank

As great as it is to have lots of different products and services available for your customers, none of them matter if you do not deliver a good level of service with them. This is something Adelaide is very committed too.

As well as extensive training for their live staff, they also have embraced the modern technology available to consumers, and so provide a full Internet banking service for it's customers. As long as you have access to a PC and an Internet connection, you can now have full access to all your Adelaide accounts at the click of a mouse.

This enables you to pay bills, and move money around your accounts when it suits you, without having to wait for a branch to open, or to speak to a customer service member on the phone.

As far as all round quality goes, Adelaide Bank really tries to tick all the boxes, and their ongoing success suggests that they are ticking a great deal of those boxes with their customers.

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