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Coolest activewear brands and where to buy them 2020
Activewear isn't just functional, it's fashionable! These brands will have you in your workout clothes all day long.
Where To Buy
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Long gone are the days where activewear was restricted to the gym, only emerging from our closets when we felt like breaking a sweat. Nowadays activewear can make a clear and bold statement so it's all the more important that you aim for fashion as well as function.
Besides, workouts seem way more fun when you're wearing a stylish pattern or bold colour!
Source: Instagram user lurvsportswear
1. L'urv
If you're obsessed with pretty feminine activewear that looks like it just came off an Instagram feed, you need to check out L'urv.
Think form-fitting and figure-hugging styles, decorated with gorgeous prints and designs. Whether it's a pink pastel or a deep navy blue, L'urv has got you covered with activewear.
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Source: Instagram user lululemon
2. Lululemon
It's the brand favoured by beach-going yoga-lovers all over the coast, and you can bet that Lululemon is still going stronger every day. With pastel colours and designs with cut-outs, you'll be a full asana apart from the rest.
The materials are high-quality enough to safeguard against any embarrassing yoga moments (see-through leggings, anyone?).
Lululemon stocks women's and men's athletic clothing, as well as yoga mats, bags, headbands, water bottles, scarves and gloves. You'll never be unprepared for yoga again!
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Source: Instagram user adidaswomen
3. Adidas
Adidas is definitely a household name, and for good reason. The brand is now in over 160 countries worldwide, and has made it its mission to be the best in sportswear.
Looking for activewear that will have your back through a long, gruelling workout? Adidas is definitely the label for you.
With brand reps like Kendall and Kylie Jenner and a range that includes men, women and kids-wear products, you can be sure that when you shop with Adidas you'll be able to find whatever you're after.
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Source: Instagram user pumawomen
4. PUMA
Puma boasts brand collaborations with Rihanna and Selena Gomez, as if there was any way that Puma wouldn't make the list of cool activewear brands. That's right, two of music's biggest superstars have lines out with Puma, so you know you're in good hands when it comes to quality, style and efficiency.
Offering women's, men's and kids activewear, Puma is one of the leading names in athletics and has a range that will satisfy even the pickiest customer. From hardcore workouts to chilling out, there's something for you here.
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Source: Instagram user gymsharkwomen
5. Gymshark
You may have seen this brand plastered over Instagram and popping up in YouTube haul videos over the last few months, and there's a very good reason for that. Gymshark is a company that has grown massively over the last year to become one of the coolest and most-popular activewear labels online.
Offering men's and women's athletic clothing, as well as a range of accessories including phone cases, water bottles, beanies, towels and lifting straps, Gymshark is a one-stop shop for your activewear needs.
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Source: Instagram user underarmourau
6. Under Armour
A brand that has the endorsement of a machine like The Rock and a prima ballerina like Misty Copeland? You can be certain that that's got our full attention. Maximised for performance, the Under Armour range is one that will stick by you through thick and thin, sweat and strain.
Offering men's, women's and kids activewear as well as shoes and accessories like backpacks and headgear, Under Armour is the type of cool athletics you go for when you're serious about exercise.
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Source: Instagram user echtapparel
7. ECHT
The new kid on the block, ECHT is activewear label that specialises in combining functionality with stylish gym wear. These looks can take you from a heavy power session straight to your brunch date afterwards.
The label covers men and women, with a range of tights, sweatpants and jumpers for all genders.
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Source: Instagram user p.e.nation
8. P.E. Nation
P.E Nation is the brainchild of Pip Edwards and frankly it's a nation we'd be happy to visit time and time again. It's a homegrown Australian brand that aims to provide activewear that is adaptable – you can wear it for an intense strength workout one day and recline in it on the couch the next.
P.E Nation stocks both male and female athletics, and you can even nab yourself a swimsuit, bags, water bottles, hats, armbands and even denim!
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Source: Instagram user nikewomen
9. Nike
Possibly the most globally-celebrated name on the entire list, Nike is practically synonymous with activewear. With the slogan "Just Do It", we're inclined to do as Nike says and get started on our fitness journeys – decked out head-to-toe in Nike gear, of course.
Nike is a one-stop shop, with men's, women's, girls' and boys' activewear – not to mention shoes as well. Plus you can customise a lot of the range to make it perfect for you, and you alone.
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Source: Instagram user whitefoxactive
10. White Fox Active
White Fox Active is the brain-child from the boutique of the same name. White Fox Boutique is known for nailing all the latest fashion trends, and it's no different when it comes to the line of activewear.
There's a tonne of different options including all-black styles, neon pops of colour and pastels. What's one thing they all have in common? The activewear pieces are super flattering on the body.
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Source: Instagram user ryderwear
11. Ryderwear
If you like to lift heavy, Ryderwear activewear belongs in your wardrobe. The performance wear is not only stylish and comfortable, but it's also very durable and flexible. The clothes move with your body and we are obsessed with the bright colours and fun patterns.
The shapes are clean and classic, it's a no-fuss brand so you can get on with your workout. Ryderwear also sells a range of training equipment, gym shoes and accessories.
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Source: Instagram user cleoharperactivewear
12. Cleo Harper
If you are looking for activewear that is feminine and functional, Cleo Harper is the brand to know about. Made in Australia, the activewear label offers high quality and supportive pieces. The fabrics are comfortable, soft and luxe. Plus, they are sweat-proof and squat-proof. The cuts and fits are unique and interesting. Cleo Harper even creates pieces for mums-to-be!
The label releases a new collection every three months, so there is always something new to get your hands on it. Cleo Harper focuses on a new theme or colour palette every time so the flattering pieces will be sure to get your attention.
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- Cleo Harper
Source: Instagram user squatwolf
13. Squat Wolf
Squat Wolf activewear is practical, good quality and fashionable. The fabric is different to others on the market. Not only is it thick and supportive, it's also super soft and comfortable. The activewear performs well, especially as it is sweat-proof and squat-proof. The bras are supportive and stylish, and the leggings are flattering - hugging you in all the right places!
The colour selection is great and there are plenty to styles to choose from. We've tried them and we can say this brand also washes really well. Even after a long, hot cycle through the machine, the pieces don't lose their shape.
Where to buy:
- Squat Wolf
Source: Instagram user theupside
14. The Upside
Founded and designed by model and TV personality Jodhi Meares, The Upside is a brand that merges functionality and style smoothly – so you know you'll be in safe hands. Meares also founded the brand Tigerlily, so anyone who can do both swimwear and activewear is a force to be reckoned with.
When shopping at The Upside you'll have the option of men's and women's activewear, but you can also filter it by activity. That way you yoga lovers won't be burdened with sifting through running gear.
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Source: Instagram user runningbare
15. Running Bare
This athleisure brand embodies everything Aussie – and it should, because it came to be on the shores of our very own Bondi Beach. With a luxe feel and high-quality materials, garments from Running Bare will go the distance no matter whether you're an endurance runner or just want to rock them to brunch.
The womenswear brand stocks street clothes as well as performance apparel, and categorises them as such. Don't forget an abundant accessories section as the cherry on top!
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Source: Instagram user reebok
16. Reebok
A subsidiary of Adidas, Reebok is a highly popular activewear and footwear brand that you've probably heard a million times before. Trust us when we say that there's a reason that this label has remained at the top of people's attention span for as long as it has.
Reebok stocks both men's and women's shoes and activewear, organised by sport as well as by item type. The line also offers a "classics" section, which stocks your all-time favourites.
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Source: Instagram user weareivypark
17. Ivy Park
Do we even need to say it? This is Beyoncé's line of activewear. Of course it's cool!
Expect to see a whole lot of khaki, black and camo style designs, because this line is definitely military in its precision and style. And honestly? We absolutely love the departure from the usual pastel shades – it's definitely something different.
You can purchase women's athletics from Ivy Park and feel like Beyoncé has blessed your workout. Do you think those dance routines are easy? Try rocking the whole "Single Ladies" dance in a pair of these leggings.
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Source: Instagram user teamjaggad
18. Jaggad
When ex-professional athletes own an activewear label, you know that it has to be pretty damn good. Owners Chris Judd and Steven Greene, two ex-AFL players, have gone from strength to strength plus as they've taken the brand from a triathlon-focused line through to a full-fleshed line of athletic and performance apparel.
Jaggad stocks menswear, womenswear and even has a junior section. Beyond that, there are accessories on offer, plus outerwear and gift cards if you're choosing for a friend.
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Source: Instagram user lilybod
19. Lilybod
Lilybod is a newer face on the activewear radar, but it's one you should familiarise yourself with quick smart. This brand flourishes on social media, even incorporating a collection of photos from the Instagram feed on their website, with the hashtag #lilybodbabe – so make sure you get paparazzi-friendly.
You can purchase an array of different styles for women's athletics from Lilybod, all made from high-quality materials and in simple sizes so you won't have to fuss.
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Source: Instagram user bodbyrachaelfinch
20. B.O.D by Finch Apparel
If you haven't heard of B.O.D already, it's only because it's still fresh and new – but all that means is that you'll be ahead of the trend. If you do recognise the name, it's likely because you've heard of Rachael Finch's Body by Finch workout and nutrition program. So you can trust that she knows what she's doing!
Selling womenswear in different shapes and sizes, the label covers all the basics you need to workout and have a bit of a dancing session – just like in her workout program!
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Source: Instagram user aloyoga
21. Alo Yoga
Another big name on Instagram and YouTube, Alo Yoga is one to watch for sure. Designed to be "studio-to-street" clothes that are adaptable to any situation, the label is definitely growing in awareness and looks to be one of the top options online for anyone who loves a good shopping haul video.
You can purchase both men's and women's activewear from Alo Yoga, which will have you ready to take to the mat and get stretching into some light yoga poses.
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Source: Instagram user bondsaus
22. Bonds
Bonds is definitely a household name, but don't be fooled into thinking that it only stocks underwear and kids clothes. The brand also carries a line of athletic wear that will change your sporting game forever with how comfortable they are. You think the undergarments are comfy? Wait till you try the leggings.
Bonds has men's, women's and kids-wear on offer – as well as regular clothes and hoodies. And if you want to deck yourself out in head-to-toe Bonds, they do socks too!.
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Source: Instagram user varley
23. Varley
If you haven't heard of Varley yet, let us assure you that you've been missing out. With a tagline of combining LA living with London elegance, the brand does not disappoint when it comes to style and functionality. With daring designs and patterns, you'll stand out in your group classes and turn heads as you hit the pavement.
Bras, leggings, tops and sweats... Varley has it all under control. Just head online and you'll be rewarded with a sea of leggings that will definitely tickle your fancy.
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Source: Instagram user rockwearaustralia
24. Rockwear
This women's activewear brand is here to tell you to get moving – in the best possible way. A relative newcomer on the scene, Rockwear is a brand that encourages women of all shapes and sizes to start exercising – and they stock from sizes 4 to 18 so rest assured they'll have you covered.
Rockwear only carries womenswear, but they do a damn good job of it. Plus, you can buy all the tights, sports bras, tops, hoodies, water bottles and headwear on Afterpay – so you can be free from paying for everything up-front!
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Main image: Getty Images
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