Converse Renew: Everything you need to know about the sustainable new initiative
Your favourite shoes are getting an eco-friendly upgrade.
Converse silhouettes are some of the most popular currently on the sneaker market thanks to their versatility and major comfort factor. Which is why the news that the company is now looking to give the products a sustainable improve is pretty major.
Taking to Instagram yesterday, Converse announced Converse Renew – an ongoing commitment to "make products in more innovative and sustainable ways". The label is beginning its pledge by reinventing the upper of the iconic Chuck Taylor All Stars and Chuck Taylor 70s with the help of recycled plastic bottles.
The new canvas will look and feel the same as the traditional models, but will now be made from 100% recycled polyester, which is pretty fabulous news for the environment. The Renew Canvas sneakers will keep the original style of each silhouette and will arrive in various colourways including Moss Green, Ozone Blue, Wheat, Pale Putty, Black and Jane Stone.
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The new kicks will set a precedent for the company, which has come up with three Renew Processes which include using recycled PET, up-cycled textiles and recycled cotton canvas blends for future products. Another release is scheduled for later this year, which will see more Chuck 70s created using the renewed denim strategy.
When can you shop the line?
The first canvas drop of the Renew line will see a global release from 5 July on the Converse site. The Chuck 70 with Converse Renew Denim will meanwhile be scheduled for release in August, with a Renew Cotton line set to follow in 2020.
The Renew Initiative sees Converse following in the footsteps of other major labels like Adidas and Tommy Hilfiger. At the beginning of the year, Hilfiger announced a 100% recycled denim line, while Adidas recently released a 4D sneaker model made from recycled ocean plastics.
See more images of the Renew line below