Find the way to find the best products by comparing the number of options available.
In hearing about a couple’s search for a better night’s sleep, I gained fresh insight into the value of product comparison.
This simple tale could save you too.
No bed of roses
Dan snores: Pam hates it.*
Pam reads magazines in bed: Dan hates it.
(Why do those pages snap like frozen cellophane?!)
To save their relationship, Pam and Dan thought about buying noise-cancelling headphones.
The problem was, they knew nothing about these sophisticated (and expensive) devices.
Dan’s online search for ‘best noise cancelling headphones’ pulled more than six million results.
He read a few manufacturer blurbs.
Then some industry articles.
Tiring of these, he switched to user video reviews.
These were easier to digest and often entertaining.
When Pam came home from a hard day’s work, Dan showed her the best two.
Together, they learned there’s far more to headphones than you might think.
The topic’s complexity made them particularly grateful for the impartial advice of gadget fanatics.
Their highly informative video reviews, done with joy and passion for the sheer love of it, were instinctively trustworthy.
Even more so with concurring viewer comments.
In the end, Pam and Dan realised headphones weren’t the answer to their specific needs.
While this couple didn’t solve their snoring/page-turning problem, they did avoid an incorrect $400[!] purchase.
Months later, one of Dan’s Twitter followers tweeted a request for the best noise-cancelling headphones.
Dan sent the results of his research.
The follower was rapt.
Dan felt good doing a favour.
And his online prestige grew.
Now hear this!
So here are today’s takeouts:
- These days, even total newbies can educate themselves on tricky topics.
- But with so much info available, it helps to use trusted ‘filters’.
- To this end, impartial user reviews rock.
- All new knowledge comes in handy one day, though you never know how or when.
And that sounds good to me!
* Names (and faces) changed to protect the marriage.