Coles launches flybuys travel site for cheap travel deals

Sally McMullen 6 April 2016


Earn and redeem your flybuys points for accommodation, car hire and flights with multiple airlines.

Members of Coles’ flybuys loyalty program can now redeem their points for a larger variety of travel rewards thanks to the launch of the flybuys travel site. While you could only redeem your flybuys for flights with Etihad following Coles’ departure from Webjet, you can now fly with the likes of Qantas, Jetstar, and Virgin Australia courtesy of your rewards points.

This growth in choice has come from Coles’ partnership with Corporate Travel Management, which has a larger buying scale and offers lower-cost airfares for flybuys members. As well as flights, you can also earn or redeem flybuys points for accommodation and vehicle rental through the new site.


How can many flybuys points can I earn?

Regularly, you’ll earn 1 flybuys point per AUD$1.00 spent on flights, accommodation and car hires booked through flybuys travel. Plus, if you make a booking between 5 April 2016 and 19 April 2016, you’ll earn five times as many flybuys points. Your points should appear in your account within five business days of travel.

How does flybuys travel compare to other online travel sites?

The new site acts as a flybuys alternative to the likes of Webjet and Expedia. Promising more competitive rates and no booking fees, flybuys travel seems to be a cheaper alternative for now. For example, a return flight with Jetstar from Sydney to Melbourne towards the end of April will cost you $75.00 (or 15,000 flybuys points) on Flybuys Travel. The same flight costs $95 through WebJet.

However, you can book an economy return flight from Melbourne to Auckland with Air New Zealand in late April for AUD$467.00 (or 93,600 points) on flybuys travel, or a bit cheaper on Expedia for $454.46. To make sure you’re getting the most competitive deal, compare your options and consider the value you’ll get from the flybuys points you’re earning or redeeming for the flight. While Webjet or Expedia may offer a more competitive flight price from time to time, it could be the flybuys points you can earn or redeem that’ll sweeten the deal.

As well as Webjet and Expedia, the new site could be a move by Coles to outdo Woolworths Rewards (which recently re-partnered with Qantas, though you can’t redeem flight rewards until mid-2016). General Manager of Coles, Adam Story, says the site is a response to customer’s desire for greater choice, something he believes that their competitors lack.

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4 Responses to Coles launches flybuys travel site for cheap travel deals

  1. Default Gravatar
    ilonka | January 1, 2017

    what hotels do you associate with in the albert park area victoria

    • Staff
      Anndy | January 2, 2017

      Hi Ilonka,

      Thanks for your question.

      Please note that we are, a financial comparison and information website that helps consumers make better decisions.

      If you are looking for hotels in Victoria where you can use your flybuys points, please visit flybuys website, then under “Rewards,” choose the “Travel & Fun” category. You’ll be redirected to a page where you can check your travel rewards options.


  2. Default Gravatar
    | July 25, 2016

    How do I go about finding accommodation in Queensland using my flybuys points?
    At the moment I am looking @ Kingscliffe for a couple of nights in September for my wedding anniversary.

    • Staff
      May | July 27, 2016

      Hi Peter,

      Thanks for your inquiry. Just to confirm, you’ve come through to we are an Australian financial comparison website and general information service, not actually flybuys.

      If you want to redeem your flybuys points, say for a hotel accommodation, please log in to your flybuys online account via flybuys website. You can then select a reward you want to redeem and follow the prompts provided.


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