Coles Flybuys vs Everyday Rewards comparison

From points to rewards and frequent flyer partnerships, which of these loyalty programs will give you more bang for your buck?

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Coles Flybuys and Everyday Rewards both give you a way to earn points when you shop at the supermarket and with program partners. They also allow you to get frequent flyer points for your spending, as you can transfer Flybuys points to Velocity Points or Everyday Rewards points to Qantas Points.

But how do the other features of these two loyalty programs compare? Let's take a look.

Snapshot of Coles Flybuys vs Everyday Rewards

Program featureColes FlybuysEveryday Rewards
Earning points at the supermarket1 point per $1 spent

No minimum spend

1 point per $1 spent

No minimum spend

Cash off shop rewards2,000 points = $10 value2,000 points = $10 value
Frequent flyer rewards2,000 Flybuys points = 870 Velocity Points2,000 Everyday Rewards points = 1,000 Qantas Points
Reward optionsRewards you can get with your points include:
  • Cash off your shop at Coles, Kmart, Target and other participating partners
  • Velocity Points
  • Retail items through the Flybuys store (homewares, iPods etc)
  • Travel through Flybuys travel
  • Experiences and gift cards
There are three reward options:
  • Cash off your shop at Woolworths, Big W and BWS
  • Qantas Points
  • Banking your points to get a greater amount of cash off your shop
Program partnersYou can also earn points with many other brands, including:
  • Coles Express
  • First Choice Liquor
  • Kmart
  • Liquorland
  • Target
  • Coles branded financial products
You can also earn points for spending with the following brands:
  • Big W
  • BWS
  • Caltex Woolworths service stations
Member offersOffers are sent by email and include bonus point promotions. You can also view offers in the Flybuys app.Offers are sent by email and include bonus point promotions. You can also view offers in the Everyday Rewards app.
Point expiryFlybuys points don't expire as long as you collect or redeem them at least once a year.Any unused points balance of less than 2,000 points may be set to expire 18 months from the date on which you last scanned your rewards card at a participating store.

Coles Flybuys

The Coles Flybuys rewards program is free to join, with options to sign up online or in-person at participating stores. It has more than 8 million active members across Australia and over 20 program partners.

Below, we've covered the highlights of this program. You can also check out the full guide to Flybuys for more details about the program.

Earning Flybuys points

At Coles supermarkets (including online), you'll earn 1 point per $1 spent when you scan your Flybuys card before paying. The same earn rate applies when you're shopping at Liquorland, First Choice Liquor and First Choice Liquor Market, as well as Kmart and Target.

You can also earn points per $1 spent with a number of other partners, which could cover your spending in the following major categories:

  • Fuel and cars. You can earn 1 point per $2 spent at Coles Express service stations and 1 point per $1 at mycar Tyre & Auto.
  • Utilities. Earn points for your spending with AGL, Kleenheat or Optus when you have an eligible plan.
  • Credit cards. Coles offers a range of credit cards that allow you to earn Flybuys points for your spending. These cards also double as your membership card, with the barcode printed on the back. You can also transfer points from a Citi Rewards or NAB Rewards credit card.
  • Other banking and insurance. Earn points with a Coles personal loan, Coles insurance products, as well as other insurance partners such as HCF.
  • Travel. Partners include Flybuys travel and Budget.
  • Other shopping and lifestyle partners. This includes Garmin and Fitbit.

Using Flybuys points

With so many different partners, the Flybuys program also offers many ways to use your points. Popular options include:

  • Money off your shop. With this option, 2,000 Flybuys points give you $10 value at a participating store. Redemption options are available for Coles and Coles Express, as well as the following partners: First Choice Liquor and First Choice Liquor Market, Kmart, Liquorland, Target and mycar Tyre and Auto.
  • Frequent flyer points. Add your Velocity Frequent Flyer details to your Flybuys account and you'll be able to transfer 2,000 Flybuys points for 870 Velocity Points. Occasionally, there are also transfer promotions that can see you get an extra 10-15% more Velocity Points.
  • Travel. Flybuys travel lets you put your points towards flights, hotels and packages, with each point valued at 0.5 cents.
  • Retail items and gift cards. You can redeem your Flybuys points for a variety of items or gift cards available at the Flybuys store, including kitchen appliances, watches and wine.
  • How to earn Velocity Status Credits through Flybuys

A unique feature of the Flybuys loyalty program is that it allows you to earn Velocity Status Credits for your shopping at Coles, Liquorland and First Choice Liquor.

All you need to do is add your Velocity details to your Flybuys account and scan your Flybuys card when you shop with one of these partners. You'll then earn 1 Status Credit for every $100 you spend, across multiple transactions, up to 10 Status Credits per month. This is one of the only ongoing ways to earn Status Credits when you're not flying, making it a key benefit for Velocity members.

Check out the perks you can get with higher Velocity status

Compare Coles credit cards

Name Product Bonus points Rewards program Rewards points per $ spent Purchase rate Annual fee
Coles No Annual Fee Mastercard
N/A
Flybuys
0.5
19.99% p.a.
$0
Get $100 off a Coles Supermarket shop when you spend at least $1,500 in the first 60 days. Plus, a 0% balance transfer offer.
Coles Rewards Mastercard
40,000
Flybuys
2
19.99% p.a.
$0 annual fee for the first year ($99 p.a. thereafter)
Get 40,000 bonus Flybuys Points or $200 off a Coles Supermarket shop, a $0 first-year annual fee and a 14-month balance transfer.
Coles Low Rate Mastercard
N/A
Flybuys
0.5
12.99% p.a.
$58
Enjoy 0% interest on balance transfers for 15 months, with no BT fee. Plus, earn Flybuys points as you spend.
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Everyday Rewards

The Everyday Rewards program is also free to join either online or in a participating Woolworths Group store. As of 2018, Everyday Rewards has 11 million members across Australia. Although Woolworths hasn't said whether these members are all active, it does suggest it has more members than Flybuys.

While you can get all the details of the Everyday Rewards program in our guide, here we've picked out the key features to compare with Flybuys.

Earning Everyday Rewards points

Everyday Rewards offers you points for your everyday spending at the following stores:

  • Woolworths and Woolworths Online
  • Big W
  • BWS
  • Caltex Woolworths service stations

This is a major difference to Flybuys because the options for earning points are focused on just a few stores, rather than many different partners.

Using Everyday Rewards points

Another major difference to Flybuys is that Everyday Rewards only offers three ways to use your points – two of which involve getting cash off your shop. The options are:

  • Instant cash off your shop. With this option, 2,000 Woolworths Reward points will earn you $10 off a shop at Woolworths, Big W or BWS. Once you've earned enough points, you'll have the option of using this $10 off when you spend at least $10 in store. This rate is similar to Flybuys Dollars.
  • Bank your points. With this option, you can save your Everyday Rewards points up and then use them to get money off a larger shop, such as during the Christmas holiday season. When you bank your points, you'll be given the option of using them on a quarterly basis (instead of whenever you've earned 2,000 points).
  • Qantas Points. You can transfer 2,000 Everyday Rewards points for 1,000 Qantas Points. When you choose this option through your Everyday Rewards account, the transfer will be automatic whenever you reach 2,000 Everyday Rewards points. This rate is similar to that of Flybuys and Velocity Points.

What about Woolworths credit cards?

A Woolworths credit card can double as your Everyday Rewards card, with the membership barcode printed on the back near the signature panel. This means you can scan the back of your credit card to earn points through Everyday Rewards.

However, there are not technically any Woolworths credit cards that offer you additional Everyday Rewards points for your everyday credit card spending. Instead, you can earn Qantas Points or credit card reward points per $1 spent on eligible purchases with your card. These points are in addition to any Everyday Rewards points you earn, meaning you can get points through two different programs with one of these credit cards.

Compare Woolworths credit cards

Name Product Bonus points Rewards program Rewards points per $ spent Purchase rate Annual fee
Woolworths Everyday Platinum Credit Card
N/A
Woolworths Shopping Card Rewards
1
19.99% p.a.
$0 annual fee for the first year ($49 p.a. thereafter)
Save with a 0% p.a. on balance transfers for 14 months and a $0 first-year annual fee.
Woolworths Qantas Platinum Credit Card
N/A
Qantas Frequent Flyer
1
20.49% p.a.
$99 annual fee for the first year ($169 p.a. thereafter)
Enjoy a 0% p.a. balance transfer offer for 14 months and a discounted $99 first year annual fee. Plus, complimentary overseas travel insurance.
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How can I decide if Coles Flybuys or Everyday Rewards is better for me?

If you want to focus on earning points through just one of these programs, asking the following questions can help you choose between them:

  • Where do you do most of your supermarket shopping? If there's a Woolies just around the corner or a Coles close to work, you might find that you end up spending more with one supermarket brand. If you're not sure, check your credit or debit card transaction history and see where the bulk of your supermarket spending goes.
  • Do you regularly shop with other program partners? Whether it's getting fuel at a Caltex Woolworths service station or picking up household bargains at Target and Kmart, looking at the partners for both Everyday Rewards and Flybuys will help you decide which one's going to earn you more points based on your current spending habits.
  • Do you want Qantas Points or Velocity Points? If you're a member of a frequent flyer program – or if you prefer one over the other – this could be a key factor in deciding whether Coles Flybuys or Everyday Rewards offers you more value.
  • What sort of rewards do you want? If you're looking for lots of different ways to use points, Flybuys might be the more appealing option. On the other hand, if you just want a simple way to get more value from your shopping, the three options Everyday Rewards offers could allow you to get rewarded without too much effort.

While you can get more benefits and value from focusing on just one rewards scheme, it may be worth joining both Flybuys and Everyday Rewards so you can earn points when you shop at either supermarket. Just remember to keep your membership card or details handy so you actually earn points for your spending.

Australia's two largest supermarkets both have frequent flyer alliances for their loyalty programs. Everyday Rewards lets you earn Qantas Frequent Flyer points, while Coles' Flybuys lets you earn Virgin Australia Velocity points. Both partnerships let you earn 1 point per dollar spent in store, as well as running regular bonus offers. But which one actually offers better value for money? We've crunched the numbers to help you decide.

Coles vs Woolworths: How many frequent flyer points can you earn?

Both schemes use an indirect earn model: you don't score airline points directly, but can convert your supermarket points into rewards points. The details are essentially identical: for each 2,000 reward points you transfer into the relevant frequent flyer scheme, and you get 870 points in return. So this means you earn this many points:

  • 2,000 Everyday Rewards points equals 870 Qantas Frequent Flyer Points
  • 2,000 Flybuys points equal 870 Velocity Points

Note that Flybuys often runs bonus points promotions that earn extra points when you make transfers. For Flybuys, there is an annual cap on how many points you can transfer of 138,000 points per calendar year. (Some promotions let you transfer points above that cap, however, so it pays to read the details carefully.)

With Velocity, your points are added whenever you make a transfer, which you need to do manually. With Everyday Rewards, you choose to opt in for Qantas Frequent Flyer points rather than Woolworths Dollars, and you'll have points transferred automatically each quarter. You can't control when this happens, however.

Realistically, how many frequent flyer points could the average Australian earn purely from supermarket shopping? The average Aussie spends $163 at the supermarket checkout each week (according to RaboDirect's Financial Health Barometer Food and Farming 2016 Report), while ASIC suggests an additional $24 a week on alcohol. Over a year, that adds up to $9,724.

Based on this average spend, our reward points calculators for Flybuys and Everyday Rewards show that you could earn 187 Flybuys or Everyday Rewards each week, which adds up to 9,724 points each year. At an exchange rate of 2,000 supermarket points for 870 frequent flyer points, you'd earn 81 Velocity or Qantas Points per week, adding up to 4,230 airline loyalty points per year. (While both schemes will occasionally offer bonus points deals for buying particular products, we're sticking to what you're guaranteed to earn for this comparison.)

What are your points worth?

We're going to focus on using your points for flights, since that offers the best value. Assuming you earned 4,230 points from shopping (as in our example above) and absolutely nothing else, you'd have enough points for a one-way flight between Sydney and Melbourne every second year. On Velocity, that requires 7,800 points; on Qantas, it's 8,000. (In both cases, you'll need to pay carrier charges.)

That equates to a value of anywhere between $100 and $500, depending on what the fares are at the time. Even at $100, you're doing as well as you would by taking your points as $10 discount vouchers, and it's actually rare to see a fare that low on this route for either airline.

The key lesson here? Supermarket shopping on its own won't get you a free flight quickly. However, if you're also accumulating points from flying, credit card activity or other options, it's a very useful way to supplement your total.

The verdict

Because the earn rates are essentially identical, there's no real reason to prefer one supermarket alliance over the other. But if you're already concentrating your points earning efforts on a single airline, it does make sense to shop in the "matching" supermarket, provided you have one that's conveniently located.

Whichever scheme you're in, using your points for flights definitely offers the best return. Both supermarket schemes will be, at best, a small supplement to what you can earn through regular flying or a points-earning credit card.

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