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Coles Flybuys and Everyday Rewards both give you a way to earn points when you shop at the supermarket and with program partners. They also allow you to get frequent flyer points for your spending, as you can transfer Flybuys points to Velocity Points or Everyday Rewards points to Qantas Points.
But how do the other features of these two loyalty programs compare? Let's take a look.
Program feature | Coles Flybuys | Everyday Rewards |
---|---|---|
Earning points at the supermarket | 1 point per $1 spent No minimum spend | 1 point per $1 spent No minimum spend |
Cash off shop rewards | 2,000 points = $10 value | 2,000 points = $10 value |
Frequent flyer rewards | 2,000 Flybuys points = 870 Velocity Points | 2,000 Everyday Rewards points = 1,000 Qantas Points |
Reward options | Rewards you can get with your points include:
| There are three reward options:
|
Program partners | You can also earn points with many other brands, including:
| You can also earn points for spending with the following brands:
|
Member offers | Offers are sent by email and include bonus point promotions. You can also view offers in the Flybuys app. | Offers are sent by email and include bonus point promotions. You can also view offers in the Everyday Rewards app. |
Point expiry | Flybuys points don't expire as long as you collect or redeem them at least once a year. | Any unused points balance of less than 2,000 points may be set to expire 18 months from the date on which you last scanned your rewards card at a participating store. |
The Coles Flybuys rewards program is free to join, with options to sign up online or in-person at participating stores. It has more than 8 million active members across Australia and over 20 program partners.
Below, we've covered the highlights of this program. You can also check out the full guide to Flybuys for more details about the program.
At Coles supermarkets (including online), you'll earn 1 point per $1 spent when you scan your Flybuys card before paying. The same earn rate applies when you're shopping at Liquorland, First Choice Liquor and First Choice Liquor Market, as well as Kmart and Target.
You can also earn points per $1 spent with a number of other partners, which could cover your spending in the following major categories:
With so many different partners, the Flybuys program also offers many ways to use your points. Popular options include:
A unique feature of the Flybuys loyalty program is that it allows you to earn Velocity Status Credits for your shopping at Coles, Liquorland and First Choice Liquor.
All you need to do is add your Velocity details to your Flybuys account and scan your Flybuys card when you shop with one of these partners. You'll then earn 1 Status Credit for every $100 you spend, across multiple transactions, up to 10 Status Credits per month. This is one of the only ongoing ways to earn Status Credits when you're not flying, making it a key benefit for Velocity members.
Check out the perks you can get with higher Velocity status
The Everyday Rewards program is also free to join either online or in a participating Woolworths Group store. As of 2018, Everyday Rewards has 11 million members across Australia. Although Woolworths hasn't said whether these members are all active, it does suggest it has more members than Flybuys.
While you can get all the details of the Everyday Rewards program in our guide, here we've picked out the key features to compare with Flybuys.
Everyday Rewards offers you points for your everyday spending at the following stores:
This is a major difference to Flybuys because the options for earning points are focused on just a few stores, rather than many different partners.
Another major difference to Flybuys is that Everyday Rewards only offers three ways to use your points – two of which involve getting cash off your shop. The options are:
A Woolworths credit card can double as your Everyday Rewards card, with the membership barcode printed on the back near the signature panel. This means you can scan the back of your credit card to earn points through Everyday Rewards.
However, there are not technically any Woolworths credit cards that offer you additional Everyday Rewards points for your everyday credit card spending. Instead, you can earn Qantas Points or credit card reward points per $1 spent on eligible purchases with your card. These points are in addition to any Everyday Rewards points you earn, meaning you can get points through two different programs with one of these credit cards.
If you want to focus on earning points through just one of these programs, asking the following questions can help you choose between them:
While you can get more benefits and value from focusing on just one rewards scheme, it may be worth joining both Flybuys and Everyday Rewards so you can earn points when you shop at either supermarket. Just remember to keep your membership card or details handy so you actually earn points for your spending.
Pictures: Shutterstock
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