News: Click Frenzy™ November 2018 deals | Offers revealed
Click Frenzy™ has now started! Read all the latest news on Click Frenzy™'s event here.
Click FrenzyTM is an online sales event organised by Global Marketplace. The two main events run twice a year, in May and again in October or November. The first Click FrenzyTM was held in November, 2012, and it's just getting bigger and better every year. Click Frenzy today is one of Australia's most anticipated online sale events. The Australian antidote to Black Friday and Cyber Monday, the Click Frenzy sales offer some of the biggest and best deals that you'll see all year. This event runs from 7pm 13 November until 7pm 14 November so you have just 24 hours to take advantage of these sales.Here are some site-wide offers from the latest Click Frenzy™ event:
Store Deal Ben Sherman 30% off site-wide Berlei 40% off site-wide Calvin Klein 40% off site-wide City Beach 20% off site-wide Czarina Resort Wear 20% off site-wide Dissh 20% off site-wide Dotti 35% off site-wide FitFlop 30% off site-wide Forever New 20% off site-wide General Pants 25% off site-wide Hallenstein Brothers 30% off site-wide Jacqui E 35% off site-wide Jo Mercer 25% off site-wide Just Sunnies 20% off site-wide Lacoste 30% off site-wide Lee Jeans 30% off site-wide Merino & Co 40% off site-wide Mossimo 40% off site-wide My Pet Warehouse 20-30% off site-wide MyProtein 50% off site-wide Oil Garden 30% off site-wide Rebel 20% off site-wide Riders 30% off site-wide Rodeo Show 20% off site-wide Sheridan 40% off site-wide Sunglasses Hut 20% off site-wide Tommy Hilfiger 30% off site-wide Windsor Smith 30% off site-wide Wooden Wonderland 20% off site-wide Wrangler 30% off site-wide Participating stores in the event:
What is Click Frenzy™ and how did it start?
Click Frenzy™ is brought to us by Global Marketplace. The concept comes from the original Cyber Monday sales which run in the United States. Cyber Monday is the held on the Monday following Thanksgiving Day and was established to help online retailers partake in the largest shopping day for those located in the US — Black Friday. Cyber Monday runs for 24 hours and offers incredible deals from online retailers and the sales it generates are growing tremendously.
Based upon this success, the idea of an Australian equivalent was born and called Click Frenzy™. For 24 amazing hours, customers can access phenomenal sales and discounts across a huge range of products from some of Australia’s largest retailers. Customers can narrow down what they are looking to purchase by selecting to view offers by category or alternatively, by searching for a particular brand or product name. This online sales event truly does change the face of the internet in Australia for 24 hours.
Click Frenzy™ in the media
The original Click Frenzy™ received an enormous amount of media coverage, being promoted in the news by Australia’s free to air television stations, along with coverage in newspapers. Several well known retailers including Peter Alexander, Myer, Dell and Target joined in to offer great deals specifically for the sales period through their eCommerce websites.
Are the major Australian retailers embracing Click Frenzy™?
It appears as though there’s a mixed view on the worthwhileness of the online sales offering. Several of Australia’s largest retailers have been seen to boycott the event and some have gone even further. Harvey Norman launched it’s own sale – Shop Frenzy – which has coincided with prior Click Frenzy™ events. Similar moves have also been seen from David Jones who have run offers including 20 percent discounts when you spend a certain amount, along with Apple and David Jones who also launched rival sales.
