What is actually cheaper on Amazon Australia?

Stephanie Panecasio 5 December 2017 NEWS

AMAZON CHEAP LEAD

The retail giant is here and we're ready to save.

Despite a few hiccups in the past weeks, Amazon Australia has finally launched. There's already a lot of speculation over whether or not the products actually do work out better for Australian shoppers - are they cheaper, or is it just hype?

From electronics and household items through to cleaning supplies and nappies, there's plenty available to compare and contrast. Supermarkets and department stores are likely already scrambling to remain competitive in the Aussie market, but in the meantime, Amazon has definitively made its mark.

While the sheer bulk variety of products doesn't quite live up to Amazon Australia's US counterpart, the prices are pretty reasonable in most cases. So the question remains: which products are actually cheaper for Australian shoppers?

Standouts include higher ticket items like the Nintendo Switch, Philips Food Processor and Fitbit Flex 2. Additionally, although the majority of the beauty category is roughly even, Amazon Australia does corner the market on luxe products like the Giorgio Armani Luminous Silk Foundation - beating prices from Sephora and StrawberryNET.

Considering Amazon is well known for its book range (and that we've been seeing nothing but Kindle books in the lead up to the launch), it's unsurprising that Amazon Australia also pips other retailers at the post when it comes to certain titles - even Australian ones.

As more and more products begin to roll out over the coming weeks, it'll be clearer as to whether Amazon Australia really is going to follow in the US's footsteps to dominate the Australian retail industry with cheaper products. If nothing else, the likelihood that we'll see Amazon Prime make an appearance in the future solidifies that Amazon Australia means business.

Having said that, Amazon Australia hasn't quite dominated every aspect of the Australian retail industry, with reports that in categories like music the retailer falls short - as you can see when comparing Taylor Swift's Reputation album.

Check out the exact prices below!

Nintendo Switch

RetailerPrice (AUD)
Amazon Australia$399.00
JB Hi-Fi$469.00
EB Games$469.00

Fitbit Flex 2

RetailerPrice (AUD)
Amazon Australia$66.00
Rebel Sport$178.00
Fitbit$89.95

LEGO Yoda's Jedi Starfighter Play Set

RetailerPrice (AUD)
Amazon Australia$35.00
Hobby Warehouse$41.39
David Jones$44.99

Giorgio Armani Luminous Silk Foundation

RetailerPrice (AUD)
Amazon Australia$78 - $93
Sephora$99.00
StrawberryNET$80 - $87

Philips Viva Collection Food Processor

RetailerPrice (AUD)
Amazon Australia$108.50
Harvey Norman$129.00
Philips$129.00

Working Class Boy by Jimmy Barnes

RetailerPrice (AUD)
Amazon Australia$22.00
Booktopia$33.75
Book Depository$32.39

Prices are as checked on 5 Dec 2017 and may be subject to change. Prices include any discounts, but exclude shipping charges and used products.

For more information and price analyses, check out our Amazon hub!

Image: Shutterstock

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