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11 affordable makeup brands you need to know about

Cheap makeup doesn't have to compromise on quality. We recommend these brands for being affordable and fabulous.

Updated

girls doing makeup

We’re committed to our readers and editorial independence. We don’t compare all products in the market and may receive compensation when we refer you to our partners, but this does not influence our opinions or reviews. Learn more about Finder.

There's a nice feeling that comes with splurging on high-end makeup. But let's face it, it's not sustainable for your bank account. What's better? You can actually find some great beauty products at an affordable price. Don't be fooled into thinking expensive means fantastic because you can still create glamorous and fabulous beauty looks for less.

Here at Finder, we have tried and tested dozens of affordable but great beauty brands. Using the information from these tests, we have compiled a list on some of the best brands you need to know about, and we also acknowledge the top-performing products from each brand. Not only are the prices low, but they are also incredibly easy to get your hands on. Or, you can check out our round-up of the best cheap skincare brands you need to know about.



revolution Image: InstagramImage source: Instagram

1. Revolution

This cult UK beauty brand has now hit Australian stores, and there are so many reasons to be excited. Not only is it crazy affordable, but the products are used by professional makeup artists because they are just that good. The products are pigmented, some items are vegan and they're all cruelty free!

Price range: $7.50 to $25

Our favourite product: The Re-Loaded eyeshadow palette is $8 for 15 shades. And, you can shop it here.

Where to buy:


Picture not described: Nyx_Instagram_450x450.jpg Image: InstagramImage source: Instagram

2. NYX Professional Makeup

From glittery loose pigments to all different types of lipsticks, NYX knows how to create inexpensive, high-quality makeup. There is no need to splurge on designer brands when NYX is so easily accessible online.

Price range: $6.95 to $44.95

Our favourite product: The Soft Matte Lip Cream is a comfortable liquid lipstick for $12.95.

Where to buy:


colour Image: InstagramImage source: Instagram

3. ColourPop

ColourPop is the destination for an array of pigmented colours in a number of different formulas. It's adored by beauty influencers and makeup lovers across the globe. Based in the US, the prices are displayed in US dollars, so we recommend keeping a conversion site handy.

Price range: $6 to $34

Our favourite product: The Super Shock Shadow is incredibly pigmented for just under $10!

Where to buy:


essence Image: InstagramImage source: Instagram

4. essence

essence has a range of beauty products, including shiny highlighters and fun eyeshadow palettes. The brand has been used and loved by Australians for years because the products are cheap and they perform well. What's better? essence doesn't test on animals.

Price range: $2 to $8

Our favourite product: The I Love Extreme mascara is only $6 and performs like a high-end product.

Where to buy:


elf Image: InstagramImage source: Instagram

5. e.l.f. Cosmetics

e.l.f. Cosmetics carries a wide range of products (even skincare) at an affordable price. You get immense colour pay off without having to break the bank, which is definitely something we can get behind.

Price range: $6 to $30

Our favourite product: The Mineral Infused Face Primer gives you bang for your buck. It's only $16 and makes your skin looks poreless.

Where to buy:


australiscosmetics Image: InstagramImage source: Instagram

6. Australis

Australis is an Aussie brand favourite for good reason. It ticks all the boxes – the products are good quality, vegan, cruelty free and super affordable. You can pick them up from all Priceline stores across the country.

Price range: $4 to $25.95

Our favourite product: The Fresh & Flawless Pressed Powder performs the same as a powder from MAC. It's an absolute steal at $13.95.

Where to buy:


luma beauty Image: InstagramImage source: Instagram

7. LUMA Beauty

The philosophy behind LUMA Beauty is all about enhancing your natural features. You won't find any crazy colour pigments, but you will find an abundance of illuminating and bronzing products. Everything works to be multi-purpose, and at such an affordable price, you really are getting bang for your buck.

Price range: $14.95 to $39.95

Our favourite product: The LUMA Natural Radiance Bronzing Primer leaves you looking like a glowing goddess for $29.95.

Where to buy:

  • Priceline

wet n wild Image: InstagramImage source: Instagram

8. wet n wild

wet n wild is insanely popular in the US, but only recently has it made its way to Aussie beauty lovers. The range is pigmented and performs really well. It's 100% cruelty free and is loved by celebrities such as Paris Hilton and Claire Danes. The best bit? The price, of course.

Price range: $2.50 to $12

Our favourite product: For pigmented and long-lasting colour, the Colour Icon blush is only $6.

Where to buy:


DB Image: Instagram

Image source: Instagram

9. Designer Brands Cosmetics

Designer Brands has found a home in thousands of pharmacies across Australia. It started with the idea to make cheap makeup seem almost designer, and that's how good the brand is. The quality of affordable makeup is a must-try for beauty lovers.

Price range: $7 to $20

Our favourite product: The Twist & Go Instant Nail Polish remover is such an innovative product that you need to try it for yourself.

Where to buy:


models Image: InstagramImage source: Instagram

10. Models Own

Exclusive to Priceline, Model's Own is all about achieving pigmented colour at a low price. The brand started with nail polish but has now expanded to beautiful products for both the face and eyes.

Price range: $4 to $15

Our favourite product: The brand's Sculpt & Glow powder is a double-duty product at just $8.

Where to buy:

  • Priceline

LA girl Image: InstagramImage source: Instagram

11. L.A. Girl

The idea behind L.A. Girl is to introduce the professional standards of makeup to the average consumer. The products are very easy to use and super pigmented. What's better? L.A. Girl is affordable, which means you can create impressive makeup looks at home for way less.

Price range: $2.95 to $21.95

Our favourite product: The HD Pro Concealer is lightweight and full-coverage for just $12.

Where to buy:


More beauty inspiration

Featured image: Getty


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