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CES 2020: Hisense unveils its new premium TV

Posted: 6 January 2020 12:33 pm

Hisense ULED TV

Hisense is bringing an OLED competitor to Australian shores.

At CES 2020, Hisense announced its ULED XD, a TV featuring the company's "Dual Cell" display technology which allows the panel to display the "deepest blacks" that the brand has delivered on any of its LED TVs before.

Hisense's Dual Cell tech uses two "precision-bonded" LCD layers, with one being a greyscale layer controlling the display's luminance, and the other controlling colour. By sitting the greyscale layer behind the colour one, the TV can block light from pixels that should show up as being darker. As an added bonus, the display will also come with Dolby Vision HDR.

The Chinese brand claims that the combination of new display tech and Dolby Vision HDR allows the TV to have contrast accuracy that is "unparalleled" by comparable LED TVs.

Alongside the new display tech, the TV will come with Bluetooth connectivity baked right in and feature an AI-driven operating system and adaptive modes for certain content types, such as sports and gaming. Externally, the TV will come with a folded aluminium stand and sport a metallic finish.

Additionally, the TV will come with Dolby Atmos for its audio, which can make sounds feel more full or immersive.

No additional specifications, such as the sizes available, the display's resolution or the number of pixels per inch, have been announced yet.

Hisense is yet to finalise the design of the ULED XD or release any pricing for the model but has confirmed that it will hit Australian store shelves this year. Additional information about the ULED XD TV's availability and pricing will be announced in the first half of 2020.

Also at CES, Hisense announced that it would bring its 4K Smart TriChroma Laser TV to Australia in the second half of this year. The TV supports HDR10 and features 13 built-in speakers. When it launches, the TV will come in 100-, 120- and 150-inch display sizes. The company says that pricing will be announced in the coming months.

This story was updated on 8 January 2020 to include Hisense's announcement that the TriChroma Laser TV would make its way to Australia.

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