Designer label Céline finally joins Instagram + 5 other labels you need to follow
While you were sleeping Céline finally joined the party.
It's not uncommon for luxury brands to avoid the social media spotlight and shun the idea of eCommerce. To this day brands like Givenchy and Chanel still don't have an online store. But times are changing and these days it's tough for brands to survive without at least some social or online presence.
Last night, one of the very last luxury brand holdouts, Céline, finally caved and joined Instagram. The social expansion comes at the perfect time - the middle of A/W Fashion month and just days before the label's Paris Fashion Week show.
The brand's Instagram presence has been met with overwhelming enthusiasm. In just over 12 hours and with only nine posts, Céline has amassed more than 44,300 followers. And if the the comments are anything to go by, fans of the brand could not be more excited.
WWD reports that an official Céline eCommerce hub is in the works, very exciting news for Aussie shoppers. Many designers have a limited in-store presence in Australia so most shoppers turn to stores like Net-a-Porter or YOOX to access designer goods, and these online department stores rarely stock full collections. A Céline official eCommerce means that we'll finally be able to shop the full range.
All you fashionistas should head to Instagram and follow Céline to see all the backstage and catwalk snaps from the Paris Fashion Week show.
Scroll down to see five other designers you should be following on Instagram, if you're not already.