CBA and Westpac top international mobile banking survey
Two of Australia’s Big Four Banks have been recognised as world leaders in mobile banking.
Australia’s Commonwealth Bank and Westpac were named among the top 10 banks in Forrester’s 2017 Global Mobile Banking Functionality Survey. The survey evaluated 53 retail mobile banking services around the world.
CommBank and Westpac came sixth and seventh respectively. They are the only banks from Asia Pacific to crack the top 10. Both banks stood out for offering an “impressive range” of transactional features, functionality and mobile cross-selling.
While this is an impressive feat, Westpac has fallen a few spots since its number one spot in 2016, which has since been snatched by Spain’s BBVA.
The benchmark report based its evaluation on factors such as user experience, functionality and the ability to evolve media banking features to meet changing consumer needs. It also involved scenarios in which a customer was trying to send money to their family without knowing their bank account details and trying to research different interest rate accounts.
You can check out the complete top 10 below:
- BBVA (Spain)
- mBank (Poland)
- USAA (United States)
- CaixaBank (Spain)
- CIBC (Canada)
- CBA (Australia)
- Westpac (Australia)
- Bank of America (United States)
- Bank Zachodni WBK (Poland)
- Garanti (Turkey)
It’s been a big week for CommBank’s mobile banking app. It also took the top spot in Forrester’s 2017 Australian Mobile Banking Benchmark survey. While CBA snagged the highest score overall, Westpac also achieved the highest score for mobile app functionality in the national survey.
In a world where we’re relying on our mobile phones more and more for everyday payments, it’s comforting to see that Australia is helping lead the charge in innovative payment systems.
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