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Car brand satisfaction ranked 2019


Quality assurance at Lexus

Survey awards car manufacturers with highest levels of customer satisfaction

A Roy Morgan survey named Lexus as the leading automotive brand for buyer satisfaction, for the fourth year running. Volvo was the only other car manufacturer to have bettered their score from last year, the rest either stayed the same or dipped slightly.

2019 Car brands with most satisfied owners

Lexus and Volvo were the only brands to manage the feat of improving their ratings from the last survey. Lexus, Toyota's luxury vehicle division, scored a 98% satisfaction rating overall, up from 94% in May 2018. Volvo, a Swedish premium carmaker owned by Geely, and a rival of Lexus, managed to jump up 5% to 95% customer approval over their last survey score.

Rounding out the top three was Isuzu UTE, builders of vehicles like the D-Max ute and MU-X SUV, who's customers were 1% less happy with their vehicles than in the previous year. Results showed 94% answered they were content with their vehicle, whereas 95% responded positively when last surveyed.

The rest of the top scorers all managed to accumulate ratings over 92%, but only Audi in seventh place, and Land Rover in eighth, managed to log an unchanged result. Subaru, Mazda, Toyota, Kia and Hyundai all fell back a single percentage point, while Suzuki and Mercedes-Benz ratings dropped 2%.

Roy Morgan analysis

Number crunchers from Roy Morgan polled 37,607 car drivers this year. They said while many of the highest-rated automotive brands had slipped since last year, the new car industry still posted some of the highest average satisfaction scores across the 32 industries they produce metrics on.

Roy Morgan CEO, Michele Levine, said:

"There's very little between the major competitors in the industry and only 5% points separate the top dozen car manufacturers in May who all exceeded the industry average of 92% for the month."

Levine added that the results were even more impressive when you take into account the sectors that each manufacturer targets.

"What the leaderboard in May does show is that a variety of car manufacturers are performing well despite targeting different segments of the consumer market. Luxury carmaker Lexus, the family appeal of the dependable Volvo and the 'tradie friendly' Isuzu UTE all target distinct markets that would on the surface have little direct competition", Levine explained.

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