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How to buy Woolworths Group shares | A$39.4

Own Woolworths Group shares in just a few minutes.


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Woolworths Group Limited is a grocery stores business based in Australia. Woolworths Group shares (WOW) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Its last market close was $39.4 – an increase of 2.34% over the previous week. Woolworths Group has a trailing 12-month revenue of around $63.7 billion.

How to buy shares in Woolworths Group

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Woolworths Group . Find the share by name or ticker symbol: WOW. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Woolworths Group reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price of $39.4, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Woolworths Group . Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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For our Top Picks, we compared our Finder partners using a proprietary algorithm in August 2020. Keep in mind that our top picks may not always be the best for you, and you're encouraged to compare for yourself to find one that works for you. Read our full methodology here to find out more.

How has coronavirus impacted Woolworths Group 's share price?

Since the stock market crash in March caused by coronavirus, Woolworths Group 's share price has had significant negative movement.

Its last market close was $39.4, which is 9.32% down on its pre-crash value of $43.45 and 22.67% up on the lowest point reached during the March crash when the shares fell as low as $32.12.

If you had bought $1,000 worth of Woolworths Group shares at the start of February 2020, those shares would have been worth $871.52 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $942.05.

Woolworths Group share price

Use our graph to track the performance of WOW stocks over time.

Woolworths Group shares at a glance

Information last updated 2020-10-13.
Latest market closeAUDA$39.4
52-week rangeAUDA$33.82 - AUDA$43.96
50-day moving average AUDA$37.7122
200-day moving average AUDA$37.1799
Target priceAUDA$29.42
PE ratio 41.128
Dividend yield AUDA$0.96 (2.53%)
Earnings per share (TTM) AUDA$0.922

Share Trading Account Offer

IG Share Trading Offer


Standard brokerage - Australian shares

Share Trading Account Offer

Competitive broker fees on Australian and international shares

  • Brokerage - AU shares: From AUD 5 or 0.05%
  • Brokerage - US shares: USD 0
  • Sign-up process: Instant
  • Support - After hours: Yes
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Data indicated here is updated regularly
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
Finder Award
IG Share Trading
AUD 8 or 0.1%
AUD 50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares, Forex, CFDs, Margin trading
Brokerage discount: $5 on Australian shares for active traders & $0 commission on US and global shares
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
Superhero share trading
ASX shares
Pay zero brokerage on all Australian ETFs.
Trade ASX stocks with a flat $5 commission fee and a low minimum investment of just $100.
CMC Markets Stockbroking
AUD 11 or 0.1%
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, mFunds
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, managed funds, forex, commodities and cryptocurrencies, plus access up to 15 major global and Australian stock exchanges.
Saxo Capital Markets (Classic account)
AUD 6.99 for issuer sponsored or AUD 14.90 CHESS
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading
High quality, low-cost brokerage on global share trading.
Access up to 19,000 global stocks on 36 of the world’s major stock exchanges and enjoy some of the most competitive FX rates on the the market when you trade with Saxo Capital Markets.
ANZ Share Investing
AUD 19.95
ASX shares, Global shares, Margin trading, Options trading
Earn 1 Qantas Point per AU$3 spent on brokerage fees on certain instruments.
Access Morningstar reports, company announcements and and live pricing via ANZ’s share investing platform. Available for desktop and mobile.
Westpac Online Investing Account
AUD 19.95 or 0.11%
AUD 63.50 per year on the global markets account
ASX shares, Global shares, Options trading, US shares

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Is it a good time to buy Woolworths Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Woolworths Group price performance over time

Historical closes compared with the close of A$39.4 on 2020-10-19

1 week (2020-10-12) 3.85%
1 month (2020-09-18) 9.29%
3 months (2020-07-17) 1.39%
6 months (2020-04-17) 5.35%
1 year (2019-10-18) 5.09%
2 years (2018-10-19) 40.21%
3 years (2017-10-19) 53.85%
5 years (2015-10-19) 46.14%

Is Woolworths Group under- or over-valued?

Valuing Woolworths Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Woolworths Group 's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Woolworths Group 's P/E ratio

Woolworths Group 's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 41x. In other words, Woolworths Group shares trade at around 41x recent earnings.

That's relatively high compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Woolworths Group 's PEG ratio

Woolworths Group 's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.37. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Woolworths Group 's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Woolworths Group 's EBITDA

Woolworths Group 's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $4.2 billion.

The EBITDA is a measure of a Woolworths Group 's overall financial performance and is widely used to measure a its profitability.

Woolworths Group financials

Revenue TTM $63.7 billion
Operating margin TTM 5.06%
Gross profit TTM $18.6 billion
Return on assets TTM 6.45%
Return on equity TTM 12.39%
Profit margin 1.83%
Book value 6.949
Market capitalisation $48.7 billion

TTM: trailing 12 months

Woolworths Group 's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Woolworths Group .

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Woolworths Group 's total ESG risk score

Total ESG risk: 22.41

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Woolworths Group 's overall score of 22.41 (as at 09/30/2020) is pretty good – landing it in it in the 24th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Woolworths Group is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Woolworths Group 's environmental score

Environmental score: 5.93/100

Woolworths Group 's environmental score of 5.93 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Woolworths Group is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Woolworths Group 's social score

Social score: 11.44/100

Woolworths Group 's social score of 11.44 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Woolworths Group is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Woolworths Group 's governance score

Governance score: 4.04/100

Woolworths Group 's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Woolworths Group is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Woolworths Group 's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Woolworths Group scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Woolworths Group hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Woolworths Group Limited was last rated for ESG on: 2020-10-01.

Total ESG score 22.41
Total ESG percentile 24.44
Environmental score 5.93
Environmental score percentile 2
Social score 11.44
Social score percentile 2
Governance score 4.04
Governance score percentile 2
Level of controversy 3

Woolworths Group share dividends

Dividend payout ratio: 102.17% of net profits

Recently Woolworths Group has paid out, on average, around 102.17% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.53% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Woolworths Group shareholders could enjoy a 2.53% return on their shares, in the form of dividend payments. In Woolworths Group 's case, that would currently equate to about A$0.96 per share.

Woolworths Group 's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 31 August 2020 (the "ex-dividend date").

Have Woolworths Group 's shares ever split?

Woolworths Group 's shares were split on 16 February 2000.

Woolworths Group share price volatility

Over the last 12 months, Woolworths Group 's shares have ranged in value from as little as $33.82 up to $43.96. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Woolworths Group 's is 0.3091. This would suggest that Woolworths Group 's shares are less volatile than average (for this exchange).

Woolworths Group overview

Woolworths Group Limited operates retail stores. It operates through Australian Food, New Zealand Food, Endeavour Drinks, BIG W, and Hotels segments. The Australian Food segment procures and resells food and related products to customers in Australia. It operates 1,052 Woolworths supermarkets and metro food stores. The New Zealand Food segment is involved in the procurement and resale of food and drinks to customers in New Zealand. This segment operates 182 countdown supermarkets, as well as engages in the wholesale operations. The Endeavour Drinks segment procures and resells drinks to customers in Australia. It operates 1,610 stores under Dan Murphy's, and BWSbrands, as well as Cellarmasters, and Langtons online platforms. The BIG W segment procures and resells discount general merchandise products to customers in Australia. This segment operates 179 BIG W stores. The Hotels segment offers leisure and hospitality services, including food and drinks, accommodation, entertainment, and gaming in Australia. It operates 334 hotels, including bars, dining, gaming, accommodation, and venue hire operations. The company was formerly known as Woolworths Limited and changed its name to Woolworths Group Limited in December 2017. Woolworths Group Limited was incorporated in 1924 and is based in Bella Vista, Australia.

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