Top 17 sites to buy watches online

Time for a new watch? Check out our guide on the best places to buy a new timepiece online.

If you’re after a new watch for yourself or as a gift for someone else, you’re spoiled for choice. No, seriously. There's a wealth of online stores that sell more than an armful of watches out there.

Make sure you shop at the right place for that perfect timepiece with our guide on the best sites to buy watches online.



One of Australia’s favourite online retailers of fashion and accessories, THE ICONIC sells a variety of watches for men and women.

  • Free shipping on orders $50 or more
  • Same-day shipping available in Sydney and Melbourne
  • Free returns for 100 days



David Jones

David Jones is renowned for variety and quality. You’ll find watches here by many of the world’s most trusted brands.

  • Free delivery on orders over $100
  • Same-day delivery available in Sydney
  • Loyalty points available with David Jones Store Card

Shop David Jones



With an ever-changing array of fashion and accessories at prices to suit every budget, Boohoo is worth a look if you’re shopping for watches.

  • Free shipping on orders over $40
  • 14-day returns policy
  • 20% student discount

Shop Boohoo


Beginning Boutique

Beginning Boutique has grown into a loved and trusted shopping site. You’ll find well-known brands in its small selection of watches.

  • Free shipping on all orders
  • 14-day return policy
  • Free gift with every order

Shop Beginning Boutique


General Pants Co.

It might not be the first place you think of, but General Pants has a range of watches for men and women from popular brands.

  • Free shipping on orders $75 or more
  • 10-day returns policy
  • Sign up for the newsletter to receive additional discounts and special offers

Shop General Pants Co.


Mr Porter

Mr Porter is part of the Net-A-Porter empire and stocks a wide range of watches from the world’s favourite watchmakers, Mr Porter also runs a website filled with up-to-the minute fashion advice.

  • Free Australian shipping on orders £200 or more
  • 28-day returns policy
  • A large collection of the world’s best brands

Shop Mr Porter



Started in 2008 by two friends from Sydney’s Northern Beaches, SurfStitch has grown into a hub of surf, skate and snow gear. You’ll find a wide selection of fashion on offer, including watches.

  • Free express shipping on orders $25 or more
  • Free shipping available on selected items
  • 100-day return policy

Shop SurfStitch



Popular online store ASOS has enjoyed a rapid rise in popularity, brought on by its well-priced fashion, fast shipping and straightforward returns policy.

  • Free shipping on orders $40 or more
  • 10% discount for students
  • 28-day returns policy



City Beach

City Beach started out as a small surf shop in Brisbane and has enjoyed rapid growth. Today, it is a popular online store with free shipping and a flexible returns policy.

  • Free shipping on orders $25 or more
  • 100-day returns policy
  • Express shipping and tracking available

Shop City Beach


Miss Selfridge

UK-based store Miss Selfridge doesn’t have any physical stores in Australia, but you can still access its range of teen fashion and accessories online.

  • Free shipping on orders £50 or more
  • 14-day returns policy
  • Wide selection of the world’s best brands

Shop Miss Selfridge



US retail giant Macy’s is well known for its shopping malls. While it doesn’t have a storefront in Australia, you can shop from its impressive catalogue online.

  • Wide selection of the world’s most popular brands
  • 180-day returns policy
  • Join Macy’s Star Rewards to earn rewards on your shopping

Shop Macys


Hallenstein Bros

New Zealand-based Hallenstein Bros is popular for men’s fashion. It has an intriguing lineup of watches from well-known and lesser-known brands.

  • Free shipping on orders $50 or more
  • 15% student discount
  • Check the outlet section for additional bargains

Shop Hallenstein Bros.



One of Australia's leading online gift shops and a hub for quirky gifts, Dad Shop also sells a range of watches, including officially licensed NRL watches.

  • $9.90 flat-rate shipping
  • 30-day returns policy
  • Officially licensed NRL watches


Saks Fifth Avenue

US retail giant Saks Fifth Avenue has been in business since 1898. Today, it runs stores across the US and has its full catalogue available online.

  • Shipping varies based on weight and size
  • Express shipping available
  • 30-day returns policy
  • Large selection of the world’s best brands

Shop Saks Fifth Avenue



Bloomingdale’s is a New York-based department store turned retail giant. It stocks many of the world’s hottest brands and has a broad selection of watches for men and women.

  • Free shipping on orders $150 or more
  • 180-day return policy
  • Loyalty program offers savings and rewards

Shop Bloomingdales


Online discount retailer has grown steadily in popularity since it began operations in 2002. It boasts over 30,000 products from a range of brands, including watches for men, women and kids.

  • Free delivery on selected items
  • 30-day returns policy
  • Emphasis on low prices and discounts



GraysOnline sells everything from computers to garden tools and watches. It’s an auction site, so get ready to bid, although there are buy-it-now options too.

  • Shipping dependant on weight and size of items
  • 30-day return policy
  • Wide selection of products and categories

Top watches for the season

Goin' Back To Hogwarts Watch Black
Beginning Boutique
Bremont ALT1-WT/BL World Timer Automatic Chronogr...
Mr Porter
Henry Skeleton Watch
David Jones
Shinola The Runwell Chronograph Stainless Steel a...
Mr Porter
TW Steel Rose Gold Black Face Watch
David Jones
Daniel Wellington Dapper Silver Detail Watch
G-Shock S-Series Watch Vashtie Kola
General Pants
ASOS Monochrome Watch in White
RIP Curl Linden Leather Watch Rose Gold
Classy Winchester Lady 26mm
G Shock GSTS100G-1A G-Steel Watch Gold Black
Kit Jake Watch
Hallenstein Brothers

Which of these retailers offer free delivery?

  • THE ICONIC: Free delivery on orders of $50 or more
  • David Jones: Free delivery on orders of $100 or more
  • Boohoo: Free delivery on orders of $40 or more
  • Beginning Boutique: Free delivery on orders of $50 or more
  • General Pants: Free delivery on orders of $75 or more
  • Mr Porter: Free delivery on orders of £200 or more
  • SurfStitch: Free delivery on orders of $50 or more
  • ASOS: Free delivery on orders of $40 or more
  • City Beach: Free delivery on orders of $75 or more
  • Miss Selfridge: Free delivery on orders of £50
  • Hallenstein Brothers: Free delivery on orders of $50 or more
  • Saks Fifth Avenue: Free delivery on orders of USD$100 or more
  • Free delivery on select items only

Where can I buy luxury watches?

  • David Jones
  • Mr Porter
  • Macys
  • Saks Fifth Avenue
  • Bloomingdale’s

Who sells Swiss watches online?

  • David Jones
  • Mr Porter
  • Macys
  • Saks Fifth Avenue
  • Bloomingdale’s

Who sells Seiko watches online?

  • David Jones
  • Mr Porter
  • Macys
  • Saks Fifth Avenue
  • Bloomingdale’s
  • ASOS

What kind of watches do these retailers sell?

Women’sMen’sAnalogueDigitalPrice point
THE ICONICLow to high-end(watches from $10 to $999)
David JonesMid-range to high-end (watches from $89 to $7000+)
BoohooLow-end (under $30)
Beginning BoutiqueLow to mid-range (watches from $39.95 to $250)
General Pants Co.Mid-range (watches from $450 to $700)
Mr PorterMid to high-end  (watches from £146)
SurfstitchLow to high-end(watches from $39.95 to $1599)
ASOSLow to mid-range(watches from $15 to $840)
City BeachLow to mid-range  (Watches from $19.99 to $749)
Miss SelfridgeXLow range (watches under £30)
MacysLow to high-end(watches from $35 to $8000)
Hallenstein BrosLow range (watches under $20)
DadShopXLow to mid-range (watches from $54.95 to $199)
Saks Fifth AvenueMid to high-end (watches from $165 to $1460)
BloomingdalesHigh end (watches from $1140 to $41,817.50) to high-end (watches from $19.95 to $1496)
Grays OnlineVaries by auction

Want to buy cheap watches online? Use one of our coupons:

Free delivery

Spend $40 or more at Hallenstein Bros and get shipping to Australia for free

Free Overnight Shipping over AUD $50

Get free shipping when you spend over $50 at The Iconic.

Free gift with your purchase

Get a free gift with your purchase at City Beach.

Free style and fit advice from Mr Porter's stylists

24 hours a day, 7 days a week, you can contact Mr Porter for style and fit advice to find the perfect look.

Free shipping to Australia on orders over £200

Spend £200 or more and receive free shipping to Australia.

Stephanie Yip

Stephanie is a journalist, avid traveller and all-round bargain hunter. If there's an online coupon code, deal or cheap flight available, she'll know about it. And she'll let you know about it, too.

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