How to buy Ulta Beauty shares

Own Ulta Beauty shares in just a few minutes.

Ulta beauty logo

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

Ulta Beauty, Inc (ULTA) is a leading specialty retail business with stocks listed in the US. It opened the day at US$335.55 after a previous close of US$334.9. During the day the price has varied from a low of USD333.11 to a high of USD338.21. The latest price was USD335.67 (25 minute delay). Ulta Beauty is listed on the NASDAQ. All prices are listed in US Dollars.

How to buy shares in Ulta Beauty

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Ulta Beauty. Find the share by name or ticker symbol: ULTA. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Ulta Beauty reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$326.62, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Ulta Beauty, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Ulta Beauty. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Ulta Beauty share price

Use our graph to track the performance of ULTA stocks over time.

Ulta Beauty shares at a glance

Information last updated 2021-06-22.
OpenUS$335.55
HighUS$338.21
LowUS$333.11
CloseUS$335.67
Previous closeUS$334.9
Change US$0.77
Change % 0.2299%
Volume 431,066
Information last updated 2021-06-17.
52-week rangeUS$186.01 - US$351
50-day moving average US$326.5289
200-day moving average US$310.3284
Target priceUS$369.8
PE ratio 38.3399
Dividend yield N/A (0%)
Earnings per share (TTM) US$8.578

Compare share trading platforms to buy stock

Name Product Standard brokerage for US shares Inactivity fee Currency conversion fee Markets
eToro (US, EU stock trading)
US$0
US$10 per month if there’s been no login for 12 months
0.50%
Global shares, US shares, ETFs
Zero brokerage share trading on US stocks with trades as low as $50.
Join the world’s biggest social trading network when you trade stocks, commodities and currencies from the one account.
IG Share Trading
Finder Award
IG Share Trading
US$0
$50 per quarter if you make fewer than three trades in that period
0.70%
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Saxo Capital Markets (Classic account)
US$9.9
No
0.75%
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, ETFs
Acess 19,000+ stocks on 37 exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
CMC Markets Stockbroking
US$0
No
0.60%
ASX shares, Global shares, mFunds, ETFs
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
loading

Compare up to 4 providers

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Ulta Beauty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Ulta Beauty price performance over time

Historical closes compared with the last close of $335.67

1 week (2021-06-16) 1.16%
1 month (2021-05-21) 6.20%
3 months (2021-03-23) 8.45%
6 months (2020-12-23) 25.04%
1 year (2020-06-23) 62.39%
2 years (2019-06-21) -5.66%
3 years (2018-06-22) 34.40%
5 years (2016-06-23) 38.66%

Is Ulta Beauty under- or over-valued?

Valuing Ulta Beauty stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Ulta Beauty's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Ulta Beauty's P/E ratio

Ulta Beauty's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 38x. In other words, Ulta Beauty shares trade at around 38x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Ulta Beauty's PEG ratio

Ulta Beauty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0172. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Ulta Beauty's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Ulta Beauty's EBITDA

Ulta Beauty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$1.1 billion.

The EBITDA is a measure of a Ulta Beauty's overall financial performance and is widely used to measure a its profitability.

Ulta Beauty financials

Revenue TTM US$6.9 billion
Operating margin TTM 11.47%
Gross profit TTM US$2.3 billion
Return on assets TTM 9.34%
Return on equity TTM 26.93%
Profit margin 7.01%
Book value 33.486
Market capitalisation US$18 billion

TTM: trailing 12 months

Shorting Ulta Beauty shares

There are currently 1.8 million Ulta Beauty shares held short by investors – that's known as Ulta Beauty's "short interest". This figure is 11.7% down from 2.1 million last month.

There are a few different ways that this level of interest in shorting Ulta Beauty shares can be evaluated.

Ulta Beauty's "short interest ratio" (SIR)

Ulta Beauty's "short interest ratio" (SIR) is the quantity of Ulta Beauty shares currently shorted divided by the average quantity of Ulta Beauty shares traded daily (recently around 814574.33628319). Ulta Beauty's SIR currently stands at 2.26. In other words for every 100,000 Ulta Beauty shares traded daily on the market, roughly 2260 shares are currently held short.

However Ulta Beauty's short interest can also be evaluated against the total number of Ulta Beauty shares, or, against the total number of tradable Ulta Beauty shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Ulta Beauty's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Ulta Beauty shares in existence, roughly 30 shares are currently held short) or 0.0341% of the tradable shares (for every 100,000 tradable Ulta Beauty shares, roughly 34 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Ulta Beauty.

Find out more about how you can short Ulta Beauty stock.

Ulta Beauty's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Ulta Beauty.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Ulta Beauty's total ESG risk score

Total ESG risk: 18.11

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Ulta Beauty's overall score of 18.11 (as at 12/31/2018) is excellent – landing it in it in the 12nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Ulta Beauty is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Ulta Beauty's environmental score

Environmental score: 3.74/100

Ulta Beauty's environmental score of 3.74 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Ulta Beauty's social score

Social score: 4.69/100

Ulta Beauty's social score of 4.69 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Ulta Beauty's governance score

Governance score: 4.17/100

Ulta Beauty's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Ulta Beauty is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Ulta Beauty's controversy score

Controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Ulta Beauty scored a 1 out of 5 for controversy – the highest score possible, reflecting that Ulta Beauty has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Ulta Beauty, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 18.11
Total ESG percentile 12.36
Environmental score 3.74
Environmental score percentile 2
Social score 4.69
Social score percentile 2
Governance score 4.17
Governance score percentile 2
Level of controversy 1

Ulta Beauty share dividends

We're not expecting Ulta Beauty to pay a dividend over the next 12 months.

Ulta Beauty share price volatility

Over the last 12 months, Ulta Beauty's shares have ranged in value from as little as US$186.01 up to US$351. A popular way to gauge a stock's volatility is its "beta".

ULTA.US volatility(beta: 1.7)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Ulta Beauty's is 1.7038. This would suggest that Ulta Beauty's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Ulta Beauty overview

Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and others, including nail products and accessories. It also provides its private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath products, as well as Ulta Beauty branded products; and the Ulta Beauty branded gifts. As of January 30, 2021, the company operated 1,264 retail stores across 50 states. It also distributes its products through its Website, ulta.com; and mobile applications. The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was founded in 1990 and is based in Bolingbrook, Illinois.

Frequently asked questions

More guides on Finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site
Not sure what platform to go with?
Take this quick quiz to find the right share trading platform