How to buy The Childrens Place shares

Own The Childrens Place shares in just a few minutes.


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The Children's Place, Inc (PLCE) is a leading apparel retail business with stocks listed in the US. It opened the day at US$70.69 after a previous close of US$69.78. During the day the price has varied from a low of USD67.385 to a high of USD71.31. The latest price was USD69.25 (25 minute delay). The Childrens Place is listed on the NASDAQ. All prices are listed in US Dollars.

How to buy shares in The Childrens Place

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for The Childrens Place. Find the share by name or ticker symbol: PLCE. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until The Childrens Place reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$69.78, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of The Childrens Place, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of The Childrens Place. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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The Childrens Place share price

Use our graph to track the performance of PLCE stocks over time.

The Childrens Place shares at a glance

Information last updated 2021-02-26.
Previous closeUS$69.78
Change US$-0.53
Change % -0.7595%
Volume 520,802
Information last updated 2021-02-23.
52-week rangeUS$9.25 - US$79.03
50-day moving average US$65.8735
200-day moving average US$40.6559
Target priceUS$52.25
PE ratio 6.6816
Dividend yield US$0.56 (0.81%)
Earnings per share (TTM) US$4.68

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Is it a good time to buy The Childrens Place stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

The Childrens Place price performance over time

Historical closes compared with the close of $69.25 on 2021-02-25

1 week (2021-02-18) -1.24%
1 month (2021-01-26) -0.70%
3 months (2020-11-25) 57.49%
6 months (2020-08-26) 266.21%
1 year (2020-02-26) 13.86%
2 years (2019-02-26) -26.01%
3 years (2018-02-26) -52.52%
5 years (2016-02-26) 0.80%

Is The Childrens Place under- or over-valued?

Valuing The Childrens Place stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of The Childrens Place's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

The Childrens Place's P/E ratio

The Childrens Place's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, The Childrens Place shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

The Childrens Place's PEG ratio

The Childrens Place's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.79. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Childrens Place's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

The Childrens Place's EBITDA

The Childrens Place's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$68.5 million (£0.0 million).

The EBITDA is a measure of a The Childrens Place's overall financial performance and is widely used to measure a its profitability.

The Childrens Place financials

Revenue TTM US$1.6 billion
Gross profit TTM US$655.3 million
Return on assets TTM -0.04%
Return on equity TTM -74.68%
Profit margin -7.93%
Book value 5.304
Market capitalisation US$1 billion

TTM: trailing 12 months

Shorting The Childrens Place shares

There are currently 3.2 million The Childrens Place shares held short by investors – that's known as The Childrens Place's "short interest". This figure is 38% down from 5.1 million last month.

There are a few different ways that this level of interest in shorting The Childrens Place shares can be evaluated.

The Childrens Place's "short interest ratio" (SIR)

The Childrens Place's "short interest ratio" (SIR) is the quantity of The Childrens Place shares currently shorted divided by the average quantity of The Childrens Place shares traded daily (recently around 776437.95620438). The Childrens Place's SIR currently stands at 4.11. In other words for every 100,000 The Childrens Place shares traded daily on the market, roughly 4110 shares are currently held short.

However The Childrens Place's short interest can also be evaluated against the total number of The Childrens Place shares, or, against the total number of tradable The Childrens Place shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Childrens Place's short interest could be expressed as 0.22% of the outstanding shares (for every 100,000 The Childrens Place shares in existence, roughly 220 shares are currently held short) or 0.3999% of the tradable shares (for every 100,000 tradable The Childrens Place shares, roughly 400 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against The Childrens Place.

Find out more about how you can short The Childrens Place stock.

The Childrens Place share dividends

We're not expecting The Childrens Place to pay a dividend over the next 12 months.

The Childrens Place share price volatility

Over the last 12 months, The Childrens Place's shares have ranged in value from as little as US$9.25 up to US$79.03. A popular way to gauge a stock's volatility is its "beta".

PLCE.US volatility(beta: 2.34)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while The Childrens Place's is 2.3447. This would suggest that The Childrens Place's shares are significantly more volatile than the average for this exchange and represent a higher risk.

The Childrens Place overview

The Children's Place, Inc. operates as a children's specialty apparel retailer. The company operates through two segments, The Children's Place U.S. and The Children's Place International. It sells apparel, footwear, accessories, and other items for children; and designs, contracts to manufacture, and sells merchandise under the proprietary The Children's Place, Place, Baby Place, Gymboree brand names. As of February 1, 2020, the company operated 795 stores in the United States, 121 stores in Canada, and 8 stores in Puerto Rico; and 266 international points of distribution operated by its eight international partners in 19 countries. It also sells its products through, an online store. The company was formerly known as The Children's Place Retail Stores, Inc. and changed its name to The Children's Place, Inc. in June 2014. The Children's Place, Inc. was founded in 1969 and is headquartered in Secaucus, New Jersey.

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