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Southern Cross Media Group Limited is an entertainment business based in Australia. Southern Cross Media shares (SXL) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Southern Cross Media has a trailing 12-month revenue of around $540.2 million..
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Since the stock market crash in March caused by coronavirus, Southern Cross Media's share price has had significant negative movement.
Its last market close was $0.195, which is 67.34% down on its pre-crash value of $0.597 and 95.98% up on the lowest point reached during the March crash when the shares fell as low as $0.0995.
If you had bought $1,000 worth of Southern Cross Media shares at the start of February 2020, those shares would have been worth $191.92 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $319.05.
52-week range | $0.995 - $6.7958 |
---|---|
50-day moving average | $2.3279 |
200-day moving average | $1.8258 |
Target price | $1.14 |
PE ratio | 12.5424 |
Dividend yield | $0.05 (40.91%) |
Earnings per share (TTM) | $0.177 |
Standard brokerage - Australian shares
Competitive broker fees on Australian and international shares
Important: Share trading carries risk of capital loss.
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Historical closes compared with the close of A$0.195 on 2020-10-22
1 week (2021-01-12) | -91.22% |
---|---|
1 month (2020-12-18) | -91.77% |
3 months (2020-10-19) | 14.71% |
6 months (2020-07-17) | 14.71% |
1 year (2020-01-17) | -96.99% |
---|---|
2 years (2019-01-18) | -97.28% |
3 years (2018-01-19) | -97.62% |
5 years (2016-01-19) | -97.35% |
Valuing Southern Cross Media stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Southern Cross Media's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Southern Cross Media's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Southern Cross Media shares trade at around 13x recent earnings.
That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Southern Cross Media's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $93.3 million (£0.0 million).
The EBITDA is a measure of a Southern Cross Media's overall financial performance and is widely used to measure a its profitability.
Revenue TTM | $540.2 million |
---|---|
Operating margin TTM | 13.03% |
Gross profit TTM | $421.9 million |
Return on assets TTM | 3.19% |
Return on equity TTM | 4.91% |
Profit margin | 4.65% |
Book value | 2.226 |
Market capitalisation | $586.6 million |
TTM: trailing 12 months
Dividend payout ratio: 32.58% of net profits
Recently Southern Cross Media has paid out, on average, around 32.58% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 40.91% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Southern Cross Media shareholders could enjoy a 40.91% return on their shares, in the form of dividend payments. In Southern Cross Media's case, that would currently equate to about A$0.05 per share.
While Southern Cross Media's payout ratio might seem fairly standard, it's worth remembering that Southern Cross Media may be investing much of the rest of its net profits in future growth.
The latest dividend was paid out to all shareholders who bought their shares by 2 March 2020 (the "ex-dividend date").
Southern Cross Media's shares were split on a 1:10 basis on 4 November 2020. So if you had owned 10 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Southern Cross Media shares – just the quantity. However, indirectly, the new 900% higher share price could have impacted the market appetite for Southern Cross Media shares which in turn could have impacted Southern Cross Media's share price.
Over the last 12 months, Southern Cross Media's shares have ranged in value from as little as $0.995 up to $6.7958. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Southern Cross Media's is 1.5827. This would suggest that Southern Cross Media's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).
Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation and broadcasting of content on free-to-air commercial radio, television (TV), and online media platforms. It operates through two segments, Regional and Metro. The company owns 78 radio stations and 8 digital radio stations across metropolitan and regional Australia, as well as 34 regional radio stations; and broadcasts 86 free to air TV signals in regional Australia primarily under the Nine Network brand. It also provides audio and visual services, including social media, live events, video, online, and mobile assets that deliver national and local entertainment, and news content. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in South Melbourne, Australia.
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