How to buy Southern Cross Media shares

Southern Cross Media Group Limited is an entertainment business based in Australia. Southern Cross Media shares (SXL) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Southern Cross Media has a trailing 12-month revenue of around $540.2 million..

How to buy shares in Southern Cross Media

1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
3. Search for Southern Cross Media. Find the share by name or ticker symbol: SXL. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Southern Cross Media reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At today's price of $0.195, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
6. Check in on your investment. Congratulations, you own a part of Southern Cross Media. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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How has coronavirus impacted Southern Cross Media's share price?

Since the stock market crash in March caused by coronavirus, Southern Cross Media's share price has had significant negative movement.

Its last market close was $0.195, which is 67.34% down on its pre-crash value of $0.597 and 95.98% up on the lowest point reached during the March crash when the shares fell as low as $0.0995.

If you had bought $1,000 worth of Southern Cross Media shares at the start of February 2020, those shares would have been worth $191.92 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $319.05.

Southern Cross Media share price

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Is it a good time to buy Southern Cross Media stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Southern Cross Media under- or over-valued?

Valuing Southern Cross Media stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Southern Cross Media's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Southern Cross Media's P/E ratio

Southern Cross Media's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 13x. In other words, Southern Cross Media shares trade at around 13x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Southern Cross Media's EBITDA

Southern Cross Media's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $93.3 million (£0.0 million).

The EBITDA is a measure of a Southern Cross Media's overall financial performance and is widely used to measure a its profitability.

Southern Cross Media share dividends

Dividend payout ratio: 32.58% of net profits

Recently Southern Cross Media has paid out, on average, around 32.58% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 40.91% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Southern Cross Media shareholders could enjoy a 40.91% return on their shares, in the form of dividend payments. In Southern Cross Media's case, that would currently equate to about A$0.05 per share.

While Southern Cross Media's payout ratio might seem fairly standard, it's worth remembering that Southern Cross Media may be investing much of the rest of its net profits in future growth.

The latest dividend was paid out to all shareholders who bought their shares by 2 March 2020 (the "ex-dividend date").

Have Southern Cross Media's shares ever split?

Southern Cross Media's shares were split on a 1:10 basis on 4 November 2020. So if you had owned 10 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Southern Cross Media shares – just the quantity. However, indirectly, the new 900% higher share price could have impacted the market appetite for Southern Cross Media shares which in turn could have impacted Southern Cross Media's share price.

Southern Cross Media share price volatility

Over the last 12 months, Southern Cross Media's shares have ranged in value from as little as $0.995 up to $6.7958. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Southern Cross Media's is 1.5827. This would suggest that Southern Cross Media's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Southern Cross Media overview

Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation and broadcasting of content on free-to-air commercial radio, television (TV), and online media platforms. It operates through two segments, Regional and Metro. The company owns 78 radio stations and 8 digital radio stations across metropolitan and regional Australia, as well as 34 regional radio stations; and broadcasts 86 free to air TV signals in regional Australia primarily under the Nine Network brand. It also provides audio and visual services, including social media, live events, video, online, and mobile assets that deliver national and local entertainment, and news content. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in South Melbourne, Australia.

Frequently asked questions

• What percentage of Southern Cross Media is owned by insiders or institutions?

  Currently 1.371% of Southern Cross Media shares are held by insiders and 39.815% by institutions.

• When does the fiscal year end for Southern Cross Media?

  Southern Cross Media's fiscal year ends in June.

• Where is Southern Cross Media based?

  Southern Cross Media's address is: 257 Clarendon Street, South Melbourne, VIC, Australia, 3205

• What is Southern Cross Media's ISIN number?

  Southern Cross Media's international securities identification number is: AU000000SXL4