How to buy Southern Cross Media (SXL) shares
Learn how to easily invest in Southern Cross Media shares.
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Southern Cross Media is an entertainment business based in Australia. Southern Cross Media shares (SXL) are listed on the Australian Securities Exchange (ASX) and all prices are in Australian dollars. Southern Cross Media has a trailing 12-month revenue of around $529.8 million. If you're looking to buy shares, check out the steps below.
How to buy shares in Southern Cross Media
- Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the ASX. Our table can help you choose.
- Open and fund your brokerage account. Complete an application with your personal and financial details, such as your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
- Search for Southern Cross Media. Find the share by name or ticker symbol: SXL. Research its history to confirm it's a solid investment against your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Southern Cross Media reaches your desired price. Look into dollar-cost averaging to spread out your risk, which smooths out buying at consistent intervals and amounts.
- Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
- Check on your investment. Congratulations, you own a part of Southern Cross Media. Optimise your portfolio by tracking how your stock and the business performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that affect your stock.
What's in this guide?
- Southern Cross Media key stats
- Compare share trading platforms
- Is Southern Cross Media stock a buy or sell?
- Southern Cross Media performance over time
- Are Southern Cross Media shares over-valued?
- Southern Cross Media's financials
- How volatile are Southern Cross Media shares?
- Does Southern Cross Media pay a dividend?
- Have Southern Cross Media shares ever split?
- Other common questions
Southern Cross Media stock price (ASX:SXL)Use our graph to track the performance of SXL stocks over time.
Southern Cross Media shares at a glance
|52-week range||$0.915 - $2.3242|
|50-day moving average||$1.4697|
|200-day moving average||$1.8501|
|Dividend yield||$0.095 (9.42%)|
|Earnings per share (TTM)||$0.122|
Compare share trading platforms
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
Is it a good time to buy Southern Cross Media stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Southern Cross Media price performance over time
|1 week (2022-06-17)||3.68%|
|1 month (2022-05-25)||-31.83%|
|3 months (2022-03-25)||-44.03%|
|6 months (2021-12-24)||-49.74%|
|1 year (2021-06-25)||-53.54%|
|2 years (2020-06-21)||inf%|
|3 years (2019-06-21)||inf%|
|5 years (2017-06-23)||-98.85%|
Is Southern Cross Media under- or over-valued?
Valuing Southern Cross Media stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Southern Cross Media's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Southern Cross Media's P/E ratio
Southern Cross Media's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 8x. In other words, Southern Cross Media shares trade at around 8x recent earnings.
That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Southern Cross Media's EBITDA
Southern Cross Media's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $46.1 million (£0.0 million).
The EBITDA is a measure of a Southern Cross Media's overall financial performance and is widely used to measure a its profitability.
Southern Cross Media financials
|Revenue TTM||$529.8 million|
|Operating margin TTM||4.75%|
|Gross profit TTM||$349.7 million|
|Return on assets TTM||1.11%|
|Return on equity TTM||5.09%|
|Market capitalisation||$256.3 million|
TTM: trailing 12 months
Southern Cross Media share dividends
Dividend payout ratio: 79.17% of net profits
Recently Southern Cross Media has paid out, on average, around 79.17% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 9.42% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Southern Cross Media shareholders could enjoy a 9.42% return on their shares, in the form of dividend payments. In Southern Cross Media's case, that would currently equate to about A$0.095 per share.
Southern Cross Media's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.
The latest dividend was paid out to all shareholders who bought their shares by 9 March 2022 (the "ex-dividend date").
Have Southern Cross Media's shares ever split?
Southern Cross Media's shares were split on a 1:10 basis on 4 November 2020. So if you had owned 10 shares the day before the split, the next day you would own 1 share. This wouldn't directly have changed the overall worth of your Southern Cross Media shares – just the quantity. However, indirectly, the new 900% higher share price could have impacted the market appetite for Southern Cross Media shares which in turn could have impacted Southern Cross Media's share price.
Southern Cross Media share price volatility
Over the last 12 months, Southern Cross Media's shares have ranged in value from as little as $0.915 up to $2.3242. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (AU average) beta is 1, while Southern Cross Media's is 1.6446. This would suggest that Southern Cross Media's shares are more volatile than the average for this exchange and represent, relatively speaking, a higher risk (but potentially also market-beating returns).
Southern Cross Media overview
Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation of audio content for distribution on broadcast and digital networks. It operates in two segments, Audio and Television. The company owns 99 radio stations in FM, AM, and DAB+ radio, as well as 23 regional radio stations; broadcasts 92 free to air TV signals in regional Australia; operates LiSTNR, an audio destination for consumers housing radio, podcasts, music, and news; and offers sales representation for open audio platform SoundCloud and Sonos Radio. It also provides social media, live events, and digital platforms that deliver national and local entertainment, and news content. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in South Melbourne, Australia.
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Southern Cross Media in the news
At AU$1.46, Is Southern Cross Media Group Limited (ASX:SXL) Worth Looking At Closely?
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