How to buy Southern Cross Media (SXL) shares

Learn how to easily invest in Southern Cross Media shares.

Southern Cross Media Group Limited
- A$0.03 ( - 1.46%)

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Southern Cross Media Group Limited is an entertainment business based in Australia. Southern Cross Media shares (SXL) are listed on the Australian Securities Exchange (ASX) and all prices are in Australian Dollars. Southern Cross Media has a trailing 12-month revenue of around $528.6 million. If you're looking to buy shares, check out the steps below.

How to buy shares in Southern Cross Media

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Southern Cross Media. Find the share by name or ticker symbol: SXL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Southern Cross Media reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Southern Cross Media. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Southern Cross Media stock price (ASX:SXL)

Use our graph to track the performance of SXL stocks over time.

Southern Cross Media shares at a glance

Information last updated 2021-09-26.
52-week range$1.4175 - $2.8545
50-day moving average $2.0757
200-day moving average $2.0009
Target price$2.17
PE ratio 11.2637
Dividend yield $0.05 (2.43%)
Earnings per share (TTM) $0.182

Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
AUD $8 or 0.1%
$50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Superhero share trading
AUD $5
ASX shares, US shares
Australia’s lowest-cost broker for ASX shares and ETFs.
Pay zero brokerage on US stocks and all ETFs and just $5 (flat fee) to trade Australian shares from your mobile or desktop.
ThinkMarkets Share Trading
AUD $8
ASX shares
Limited-time offer: Get 10 free ASX trades ($0 brokerage) when you open a share trading account with ThinkMarkets(T&Cs apply).$8 flat fee brokerage for CHESS Sponsored ASX stocks (HIN ownership), plus free live stock price data on an easy to use mobile app.
Saxo Capital Markets (Classic account)
AUD $5
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, ETFs
Access 19,000+ stocks on 40+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
CMC Markets Invest
AUD $11 or 0.1%
ASX shares, Global shares, mFunds, ETFs
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
HSBC Online Share Trading
AUD $19.95
ASX shares, mFunds, ETFs, Bonds
Limited time offer: Get up to $100 in brokerage rebates on your first 5 trades when you sign up to a HSBC Online Share Trading account (T&Cs apply). Make trades online with brokerage fees starting from just $19.95 with an HSBC Online Share Trading account. Plus gain access to complimentary expert research, trading ideas and tools.
Bell Direct Share Trading
AUD $15
ASX shares, mFunds, ETFs
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.

Compare up to 4 providers

Is it a good time to buy Southern Cross Media stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Southern Cross Media price performance over time

Historical closes compared with the last close of A$2.05

1 week (2021-09-17) -1.91%
1 month (2021-08-26) -5.53%
3 months (2021-06-25) -3.30%
6 months (2021-03-26) -2.38%
1 year (2020-09-25) 36.67%
2 years (2019-09-26) -82.77%
3 years (2018-09-26) -84.23%
5 years (2016-09-26) -87.11%

Is Southern Cross Media under- or over-valued?

Valuing Southern Cross Media stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Southern Cross Media's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Southern Cross Media's P/E ratio

Southern Cross Media's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 11x. In other words, Southern Cross Media shares trade at around 11x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Southern Cross Media's EBITDA

Southern Cross Media's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $72.7 million (£0.0 million).

The EBITDA is a measure of a Southern Cross Media's overall financial performance and is widely used to measure a its profitability.

Southern Cross Media financials

Revenue TTM $528.6 million
Operating margin TTM 9.74%
Gross profit TTM $349.7 million
Return on assets TTM 2.24%
Return on equity TTM 7.82%
Profit margin 9.1%
Book value 2.432
Market capitalisation $541.6 million

TTM: trailing 12 months

Southern Cross Media share dividends


Dividend payout ratio: 27.78% of net profits

Recently Southern Cross Media has paid out, on average, around 27.78% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.88% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Southern Cross Media shareholders could enjoy a 4.88% return on their shares, in the form of dividend payments. In Southern Cross Media's case, that would currently equate to about A$0.05 per share.

While Southern Cross Media's payout ratio might seem fairly standard, it's worth remembering that Southern Cross Media may be investing much of the rest of its net profits in future growth.

The latest dividend was paid out to all shareholders who bought their shares by 31 August 2021 (the "ex-dividend date").

Have Southern Cross Media's shares ever split?

Southern Cross Media's shares were split on a 1:10 basis on 3 November 2020. So if you had owned 10 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Southern Cross Media shares – just the quantity. However, indirectly, the new 900% higher share price could have impacted the market appetite for Southern Cross Media shares which in turn could have impacted Southern Cross Media's share price.

Southern Cross Media share price volatility

Over the last 12 months, Southern Cross Media's shares have ranged in value from as little as $1.4175 up to $2.8545. A popular way to gauge a stock's volatility is its "beta".

SXL.AU volatility(beta: 1.76)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Southern Cross Media's is 1.7571. This would suggest that Southern Cross Media's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Southern Cross Media overview

Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation of audio content for distribution on broadcast and digital networks. It operates in two segments, Audio and Television. The company owns 99 radio stations in FM, AM, and DAB+ radio, as well as 23 regional radio stations; broadcasts 92 free to air TV signals in regional Australia; operates LiSTNR, an audio destination for consumers housing radio, podcasts, music, and news; and offers sales representation for open audio platform SoundCloud and Sonos Radio. It also provides social media, live events, and digital platforms that deliver national and local entertainment, and news content. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in South Melbourne, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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