How to buy Southern Cross Media shares | SXL historical share price and analysis
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How to buy Southern Cross Media shares

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Southern Cross Media Group Limited is an entertainment business based in Australia. Southern Cross Media shares (SXL) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Southern Cross Media has a trailing 12-month revenue of around $490.5 million.

How to buy shares in Southern Cross Media

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Southern Cross Media. Find the share by name or ticker symbol: SXL. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Southern Cross Media reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Southern Cross Media. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

What's in this guide?

  1. Southern Cross Media key stats
  2. Compare share trading platforms
  3. Is Southern Cross Media stock a buy or sell?
  4. Southern Cross Media performance over time
  5. Are Southern Cross Media shares over-valued?
  6. Southern Cross Media's financials
  7. How volatile are Southern Cross Media shares?
  8. Does Southern Cross Media pay a dividend?
  9. Have Southern Cross Media shares ever split?
  10. Other common questions

Southern Cross Media share price

Use our graph to track the performance of SXL stocks over time.

Southern Cross Media shares at a glance

Information last updated 2021-03-26.
52-week range$1.05 - $2.92
50-day moving average $2.2362
200-day moving average $2.0388
Target price$1.14
PE ratio 12.2807
Dividend yield $0.04 (1.94%)
Earnings per share (TTM) $0.171

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Data updated regularly
Name Product Standard brokerage fee Inactivity fee Markets
Superhero share trading
Superhero share trading
AUD $5
No
ASX shares, ETFs
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Trade ASX stocks with a flat $5 commission fee and a low minimum investment of just $100.
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Bell Direct Share Trading
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Bell Direct Share Trading
AUD $15
No
ASX shares, mFunds, ETFs
Exclusive: New customers who open an account with Bell Direct through Finder will pay no brokerage fees on the first five stock or ETF trades until April 30, 2021 (T&Cs apply).
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
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IG Share Trading
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IG Share Trading
AUD $8 or 0.1%
$50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
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CMC Markets Stockbroking
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CMC Markets Stockbroking
AUD $11 or 0.1%
No
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Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
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ANZ Share Investing
ANZ Share Investing
AUD 19.95
No
ASX shares, Global shares, Options trading, mFunds, ETFs, Warrants
Earn 1 Qantas Point per AU$3 spent on brokerage fees on certain instruments.
Access Morningstar reports, company announcements and and live pricing via ANZ’s share investing platform. Available for desktop and mobile.
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Westpac Online Investing Account
Westpac Online Investing Account
AUD 19.95 or 0.11%
USD 63.50 per year on the global markets account
ASX shares, Global shares, Options trading, ETFs
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Is it a good time to buy Southern Cross Media stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of Southern Cross Media Group Limited by TradingView

Southern Cross Media price performance over time

Historical closes compared with the last close of A$2.32

6 months (2020-10-16) inf%
1 year (2020-04-16) inf%
2 years (2019-04-16) inf%
3 years (2018-04-16) inf%
5 years (2016-04-16) inf%

Is Southern Cross Media under- or over-valued?

Valuing Southern Cross Media stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Southern Cross Media's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Southern Cross Media's P/E ratio

Southern Cross Media's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 12x. In other words, Southern Cross Media shares trade at around 12x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Southern Cross Media's EBITDA

Southern Cross Media's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $100.5 million (£0.0 million).

The EBITDA is a measure of a Southern Cross Media's overall financial performance and is widely used to measure a its profitability.

Southern Cross Media financials

Revenue TTM $490.5 million
Operating margin TTM 16.51%
Gross profit TTM $421.9 million
Return on assets TTM 3.57%
Return on equity TTM 7.09%
Profit margin 7.58%
Book value 2.365
Market capitalisation $554.8 million

TTM: trailing 12 months

Southern Cross Media share dividends

We're not expecting Southern Cross Media to pay a dividend over the next 12 months.

Have Southern Cross Media's shares ever split?

Southern Cross Media's shares were split on a 1:10 basis on 3 November 2020. So if you had owned 10 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Southern Cross Media shares – just the quantity. However, indirectly, the new 900% higher share price could have impacted the market appetite for Southern Cross Media shares which in turn could have impacted Southern Cross Media's share price.

Southern Cross Media share price volatility

Over the last 12 months, Southern Cross Media's shares have ranged in value from as little as $1.05 up to $2.92. A popular way to gauge a stock's volatility is its "beta".

SXL.AU volatility(beta: 1.68)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Southern Cross Media's is 1.6771. This would suggest that Southern Cross Media's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Southern Cross Media overview

Southern Cross Media Group Limited, together with its subsidiaries, engages in the creation and broadcasting of content on free-to-air commercial radio, television (TV), and online media platforms. It operates through two segments, Regional and Metro. The company owns 78 radio stations and 8 digital radio stations across metropolitan and regional Australia, as well as 34 regional radio stations; and broadcasts 86 free to air TV signals in regional Australia primarily under the Nine Network brand. It also provides audio and visual services, including social media, live events, video, online, and mobile assets that deliver national and local entertainment, and news content. The company was formerly known as Macquarie Media Group. Southern Cross Media Group Limited was incorporated in 2005 and is based in South Melbourne, Australia.

Frequently asked questions

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