How to buy Sony (SNE) shares in Australia

Learn how to easily invest in Sony shares.

Sony Group Corporation

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Sony Group Corporation (SNE) is a leading consumer electronics business with stocks listed in the US. It opened the day at US$98.73 after a previous close of US$99.18. During the day the price has varied from a low of USD97.59 to a high of USD98.97. The latest price was USD98.06 (25 minute delay). Sony is listed on the N/A. All prices are listed in US Dollars.

How to buy shares in Sony

  1. Compare share trading platforms. To buy shares in a company that's listed outside of Australia, you'll need to find a trading platform that offers access to global stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Sony. Find the share by name or ticker symbol: SNE. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Sony reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$98.06, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Sony, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Sony. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Sony stock price (N/A:SNE)

Use our graph to track the performance of SNE stocks over time.

Sony shares at a glance

Information last updated 2021-06-02.
Previous closeUS$99.18
Change US$-1.12
Change % -1.1293%
Volume 543,792
Information last updated 2021-06-03.
52-week rangeUS$72.45 - US$118.5
50-day moving average US$106.9078
200-day moving average US$95.3396
Target priceUS$147.39
PE ratio 13.5165
Dividend yield US$0.455 (0.44%)
Earnings per share (TTM) US$7.843
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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Sony stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Sony price performance over time

Historical closes compared with the last close of $98.06

3 months (2021-04-30) -2.10%

Is Sony under- or over-valued?

Valuing Sony stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sony's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sony's P/E ratio

Sony's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 14x. In other words, Sony shares trade at around 14x recent earnings.

Sony's PEG ratio

Sony's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.9414. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sony's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Sony's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$11.7 billion (£8.4 billion).

The EBITDA is a measure of a Sony's overall financial performance and is widely used to measure a its profitability.

Sony financials

Revenue TTM US$77.6 billion
Operating margin TTM 11.18%
Gross profit TTM US$2,336.5 billion
Return on assets TTM 2.45%
Return on equity TTM 21.28%
Profit margin 12.63%
Book value 39.728
Market capitalisation US$129.2 billion

TTM: trailing 12 months

Shorting Sony shares

There are currently 2.1 million Sony shares held short by investors – that's known as Sony's "short interest". This figure is 14.6% down from 2.5 million last month.

There are a few different ways that this level of interest in shorting Sony shares can be evaluated.

Sony's "short interest ratio" (SIR)

Sony's "short interest ratio" (SIR) is the quantity of Sony shares currently shorted divided by the average quantity of Sony shares traded daily (recently around 1.1 million). Sony's SIR currently stands at 1.93. In other words for every 100,000 Sony shares traded daily on the market, roughly 1930 shares are currently held short.

However Sony's short interest can also be evaluated against the total number of Sony shares, or, against the total number of tradable Sony shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Sony's short interest could be expressed as 0% of the outstanding shares (for every 100,000 Sony shares in existence, roughly 0 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Sony shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Sony.

Find out more about how you can short Sony stock.

Sony share dividends


Dividend payout ratio: 3% of net profits

Recently Sony has paid out, on average, around 3% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.44% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Sony shareholders could enjoy a 0.44% return on their shares, in the form of dividend payments. In Sony's case, that would currently equate to about $0.455 per share.

While Sony's payout ratio might seem low, this can signify that Sony is investing more in its future growth.

Sony's most recent dividend payout was on 7 December 2017. The latest dividend was paid out to all shareholders who bought their shares by 27 September 2020 (the "ex-dividend date").

Have Sony's shares ever split?

Sony's shares were split on a 2:1 basis on 24 May 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Sony shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Sony shares which in turn could have impacted Sony's share price.

Sony share price volatility

Over the last 12 months, Sony's shares have ranged in value from as little as US$72.45 up to US$118.5. A popular way to gauge a stock's volatility is its "beta".

SNE.US volatility(beta: 0.81)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (N/A average) beta is 1, while Sony's is 0.8056. This would suggest that Sony's shares are less volatile than average (for this exchange).

Sony overview

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets worldwide. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications based on animation titles, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks, and post-production facilities. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, large-scale integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; creates and distributes content for PCs and mobile phones; and provides life and non-life insurance, banking, and other services, as well as batteries, recording media, and storage media products. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.

Sony in the news

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