How to buy Snapchat shares

Own Snapchat shares in just a few minutes.

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Snap Inc is an internet content & information business with stocks listed in the US. Snapchat shares (SNAP) are listed on the NYSE and all prices are listed in US Dollars. Its last market close was US$61 – a decrease of 1.8% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in Snapchat

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Snapchat. Find the share by name or ticker symbol: SNAP. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Snapchat reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$61, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Snapchat, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Snapchat. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Snapchat share price

Use our graph to track the performance of SNAP stocks over time.

Snapchat shares at a glance

Information last updated 2021-06-17.
52-week rangeUS$20.61 - US$73.59
50-day moving average US$58.3894
200-day moving average US$56.7998
Target priceUS$77.12
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) US$-0.811

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Snapchat stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Snapchat price performance over time

Historical closes compared with the last close of $61

1 month (2021-05-20) 6.89%
3 months (2021-03-19) 4.52%
6 months (2020-12-18) 15.12%
1 year (2020-06-19) 169.20%
2 years (2019-06-20) 311.05%
3 years (2018-06-20) 376.56%

Snapchat financials

Revenue TTM US$2.8 billion
Gross profit TTM US$1.3 billion
Return on assets TTM -12.13%
Return on equity TTM -48.33%
Profit margin -32.9%
Book value 1.123
Market capitalisation US$94.3 billion

TTM: trailing 12 months

Shorting Snapchat shares

There are currently 53.9 million Snapchat shares held short by investors – that's known as Snapchat's "short interest". This figure is 5% down from 56.8 million last month.

There are a few different ways that this level of interest in shorting Snapchat shares can be evaluated.

Snapchat's "short interest ratio" (SIR)

Snapchat's "short interest ratio" (SIR) is the quantity of Snapchat shares currently shorted divided by the average quantity of Snapchat shares traded daily (recently around 20.2 million). Snapchat's SIR currently stands at 2.67. In other words for every 100,000 Snapchat shares traded daily on the market, roughly 2670 shares are currently held short.

However Snapchat's short interest can also be evaluated against the total number of Snapchat shares, or, against the total number of tradable Snapchat shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Snapchat's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Snapchat shares in existence, roughly 30 shares are currently held short) or 0.048% of the tradable shares (for every 100,000 tradable Snapchat shares, roughly 48 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Snapchat.

Find out more about how you can short Snapchat stock.

Snapchat share dividends

We're not expecting Snapchat to pay a dividend over the next 12 months.

Snapchat share price volatility

Over the last 12 months, Snapchat's shares have ranged in value from as little as US$20.61 up to US$73.59. A popular way to gauge a stock's volatility is its "beta".

SNAP.US volatility(beta: 1.27)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Snapchat's is 1.2651. This would suggest that Snapchat's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Snapchat overview

Snap Inc. operates as a camera company in the United States and internationally. The company offers Snapchat, a camera application with functionalities, such as Camera, Communication, Snap Map, Stories, and Spotlight that enable people to communicate through short videos and images. It also provides Spectacles, an eyewear product that connects with Snapchat and captures video from a human perspective; and advertising products, including AR and Snap ads. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

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