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How to buy ServiceNow (NOW) shares in Australia

Learn how to easily invest in ServiceNow shares.

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ServiceNow Inc (NOW) is a leading software-application business with stocks listed in the US. It opened the day at US$559.72 after a previous close of US$560.47. During the day the price has varied from a low of USD555.87 to a high of USD567.23. The latest price was USD566.37 (25 minute delay). ServiceNow is listed on the NYSE. All prices are listed in US Dollars.

How to buy shares in ServiceNow

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for ServiceNow. Find the share by name or ticker symbol: NOW. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until ServiceNow reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$560.47, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of ServiceNow, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of ServiceNow. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

ServiceNow stock price (NYSE:NOW)

Use our graph to track the performance of NOW stocks over time.

ServiceNow shares at a glance

Information last updated 2021-07-09.
OpenUS$559.72
HighUS$567.23
LowUS$555.87
CloseUS$566.37
Previous closeUS$560.47
Change US$5.9
Change % 1.0527%
Volume 976,625
Information last updated 2022-06-24.
52-week rangeUS$406.47 - US$707.6
50-day moving average US$467.1922
200-day moving average US$574.3298
Target priceUS$630.74
PE ratio 445.4403
Dividend yield US$0 (0%)
Earnings per share (TTM) US$1.09

Compare trading apps to buy ServiceNow shares

1 - 8 of 8
Name Product Standard brokerage for US shares Currency conversion fee Markets
eToro (global stocks)
US$0
50 pips (US$0.50 for every AU$100 exchanged)
Global shares, US shares, ETFs
Zero brokerage share trading on US, Hong Kong and European stocks with trades as low as $50.
Note: This broker offers CFDs which are volatile investment products and most clients lose money trading CFDs with this provider.
Join the world’s biggest social trading network when you trade stocks, commodities and currencies from the one account.
IG Share Trading
US$0
0.70%
ASX shares, US shares, UK shares, ETFs, and more
For the months of July and August, trade Aussie shares from $2.50 and international shares from $0. T&Cs apply.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Tiger Brokers
Exclusive
Tiger Brokers
US$1.99
N/A
ASX shares, Global shares, Options trading, US shares, ETFs
Exclusive to Finder: Sign up to Tiger through Finder and on completion of your first deposit of any amount or transfer of shares receive 4 extra free grab shares. T&Cs apply.
Get started with $0 brokerage on ASX and US stocks for the first 3 months upon completion of your first qualifying deposit. Also receive a free Apple share if you deposit $3,000 or more.
SelfWealth (Basic account)
US$9.5
0.60%
ASX shares, US shares
Trade ASX and US shares for a flat fee of $9.50, regardless of the trade size.
New customers receive free access to Community Insights with SelfWealth Premium for the first 90 days. Follow other investors and benchmark your portfolio performance.
CMC Markets Invest
US$0
0.60%
ASX shares, Global shares, mFunds, ETFs
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 35,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges. Plus, buy Aussie shares for $0 brokerage up to $1,000. (Limited to one buy order per stock per trading day).
Bendigo Invest Direct
$0
0.60%
ASX shares, Global shares, Options trading, mFunds, ETFs, Warrants
Gain access to 12 markets from one account with Bendigo.
Invest in Australian shares and access major international markets through a trusted local brand. Plus, fine tune your investment knowledge with Bendigo’s advanced research and analysis tools.
Saxo Capital Markets (Classic account)
US$4
1%
ASX shares, Global shares, ETFs
Access 22,000+ stocks on 50+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
Superhero share trading
US$0
50 pips (US$0.50 for every AU$100 exchanged)
ASX shares, US shares, ETFs
Sign up & fund your account with A$100 or more and receive US$10 of Tesla stocks on Superhero. T&Cs apply.
Enjoy $0 brokerage on US stocks and buying ETFs as well as a flat $5 fee to trade Australian shares.
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Compare up to 4 providers

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy ServiceNow stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

ServiceNow share growth calculator

US$

Use the fields above to explore the returns from a historical investment. Please refer to the charts further up this page to see performance over 5 years, or other periods. Past performance doesn't indicate future results. Capital is at risk.

ServiceNow price performance over time

Historical closes compared with the last close of $566.37

1 week (2022-06-24) 12.35%
3 months (2022-03-31) 1.70%
1 year (2021-07-01) 3.89%
2 years (2020-07-01) 35.89%
3 years (2019-07-01) 99.77%
5 years (2017-06-30) 434.31%

Is ServiceNow under- or over-valued?

Valuing ServiceNow stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of ServiceNow's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

ServiceNow's P/E ratio

ServiceNow's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 445x. In other words, ServiceNow shares trade at around 445x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

ServiceNow's PEG ratio

ServiceNow's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.0502. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ServiceNow's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

ServiceNow's EBITDA

ServiceNow's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$714 million (£0.0 million).

The EBITDA is a measure of a ServiceNow's overall financial performance and is widely used to measure a its profitability.

ServiceNow financials

Revenue TTM US$6.3 billion
Operating margin TTM 3.95%
Gross profit TTM US$4.5 billion
Return on assets TTM 1.56%
Return on equity TTM 6.34%
Profit margin 3.56%
Book value 19.939
Market capitalisation US$97.3 billion

TTM: trailing 12 months

ServiceNow's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ServiceNow.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

ServiceNow's total ESG risk score

Total ESG risk: 12.69

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ServiceNow's overall score of 12.69 (as at 01/01/2019) is excellent – landing it in it in the 10th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ServiceNow is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

ServiceNow's environmental score

Environmental score: 1/100

ServiceNow's social score

Social score: 4.69/100

ServiceNow's governance score

Governance score: 6.01/100

Environmental, social, and governance (ESG) summary

ServiceNow Inc was last rated for ESG on: 2019-01-01.

Total ESG score 12.69
Total ESG percentile 10.32
Environmental score 1
Social score 4.69
Governance score 6.01

ServiceNow share dividends

We're not expecting ServiceNow to pay a dividend over the next 12 months.

ServiceNow share price volatility

Over the last 12 months, ServiceNow's shares have ranged in value from as little as US$406.47 up to US$707.6. A popular way to gauge a stock's volatility is its "beta".

NOW.US volatility(beta: 1.09)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (NYSE average) beta is 1, while ServiceNow's is 1.0935. This would suggest that ServiceNow's shares are a little bit more volatile than the average for this exchange and represent, relatively speaking, a slightly higher risk (but potentially also market-beating returns).

ServiceNow overview

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.

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