How to buy Roku shares

Own Roku shares in just a few minutes.

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Roku, Inc is an entertainment business with stocks listed in the US. Roku shares (ROKU) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$327.12 – a decrease of 5.65% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in Roku

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Roku. Find the share by name or ticker symbol: ROKU. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Roku reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$327.12, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Roku, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Roku. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Roku share price

Use our graph to track the performance of ROKU stocks over time.

Roku shares at a glance

Information last updated 2021-06-17.
52-week rangeUS$112.11 - US$486.72
50-day moving average US$332.1643
200-day moving average US$361.3053
Target priceUS$444.57
PE ratio 388.961
Dividend yield N/A (0%)
Earnings per share (TTM) US$0.871

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Roku stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Roku price performance over time

Historical closes compared with the last close of $327.12

1 week (2021-06-14) -10.34%
1 month (2021-05-21) -1.07%
3 months (2021-03-19) -5.87%
6 months (2020-12-21) -7.59%
1 year (2020-06-19) 154.57%
2 years (2019-06-21) 218.92%
3 years (2018-06-21) 621.01%

Is Roku under- or over-valued?

Valuing Roku stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Roku's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Roku's P/E ratio

Roku's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 389x. In other words, Roku shares trade at around 389x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Roku's EBITDA

Roku's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$173.7 million.

The EBITDA is a measure of a Roku's overall financial performance and is widely used to measure a its profitability.

Roku financials

Revenue TTM US$2 billion
Operating margin TTM 5.45%
Gross profit TTM US$808.2 million
Return on assets TTM 2.75%
Return on equity TTM 7.28%
Profit margin 5.58%
Book value 18.452
Market capitalisation US$44.9 billion

TTM: trailing 12 months

Shorting Roku shares

There are currently 3.6 million Roku shares held short by investors – that's known as Roku's "short interest". This figure is 3% down from 3.7 million last month.

There are a few different ways that this level of interest in shorting Roku shares can be evaluated.

Roku's "short interest ratio" (SIR)

Roku's "short interest ratio" (SIR) is the quantity of Roku shares currently shorted divided by the average quantity of Roku shares traded daily (recently around 4.9 million). Roku's SIR currently stands at 0.73. In other words for every 100,000 Roku shares traded daily on the market, roughly 730 shares are currently held short.

However Roku's short interest can also be evaluated against the total number of Roku shares, or, against the total number of tradable Roku shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Roku's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Roku shares in existence, roughly 30 shares are currently held short) or 0.031% of the tradable shares (for every 100,000 tradable Roku shares, roughly 31 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Roku.

Find out more about how you can short Roku stock.

Roku share dividends

We're not expecting Roku to pay a dividend over the next 12 months.

Roku share price volatility

Over the last 12 months, Roku's shares have ranged in value from as little as US$112.11 up to US$486.72. A popular way to gauge a stock's volatility is its "beta".

ROKU.US volatility(beta: 1.76)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Roku's is 1.7596. This would suggest that Roku's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Roku overview

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2020, the company had 51.2 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, brand sponsorship and promotions, and audience development campaigns; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, Brazil, and other Latin American countries. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

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