How to invest in MyDeal shares

The online retailer has launched onto the ASX. Here's how to invest.

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In what has been a very good year for the ecommerce industry, yet another online retailer has joined the growing list of companies set to go public in 2020. After completing a $40 million IPO, Australian company MyDeal launched onto the Australian Securities Exchange (ASX) on 22 October under the ticker code MYD.

MyDeal is a household goods retailer best known for its online marketplace mydeal.com.au. The retailer has sold more than 1 million products so far this year and generated $103 million in gross revenue in FY20 – 164% higher than the previous period.

How to buy MyDeal shares

MyDeal has listed on the ASX, so you can now buy shares over the stock market. To do that, you'll need to be signed up to a share trading platform. Check out the steps below:

  1. Compare share trading platforms. To buy shares in an Australian company, you'll need to sign up to a platform with ASX market access. If you're a beginner, look for a platform with low commissions and investment tools to track your portfolio. Narrow down top brands with our comparison table below.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for MyDeal. Find the stock by name or ticker symbol: MYD. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until MyDeal stock reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of MyDeal, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of MyDeal. Optimise your portfolio by tracking how your stock, and even the business, performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

What we know about the MyDeal IPO

MyDeal's IPO was underwritten by lead managers Morgans and Royal Bank of Canada, and it listed on the ASX on 22 October under MYD. The company went public with an IPO issue price of $1, however its price more than doubled on its first day of trading to a high of $2.20 before falling back to $1.85 by the late afternoon.

At this stage, MyDeal doesn't expect to pay any dividend in the near future. Instead, it plans to reinvest profits back into the company, making this a growth play.

MyDeal IPO key numbers
Offer price$1
Dividend yield0%
Total number of shares available under the offer40 million
Proposed ASX codeASX: MYD
Target market cap$258.8 million
Retail offer opens1 October
Retail offer closes12 October
Settlement15 October
Expected listing on ASX22 October
Expected dispatch of holding statements19 October

Source: MyDeal prospectus

MyDeal says it will use the capital raised in the IPO to fund its growth strategy, including the development of mobile apps and the expansion of its white label business.

Company history

MyDeal was launched in 2011 by Sean Senvirtne in Southbank, Victoria. To support the business launch, MyDeal raised $150,000 in seed capital within the same year.

This year, it raised another $3.35 million in funding through the issue of convertible notes (which will be converted into shares upon listing).

Today, MyDeal has 40 employees in Australia and the Philippines. Its popular mydeal.com.au website specialises in the sale of discount household items and it currently hosts more than 5 million products online.

MyDeal balance sheet

MyDeal's main source of revenue (84%) is through the commissions charged to sellers on its marketplace. Other revenue streams include seller transaction fees, advertising, seller subscription fees and the sales of its white label products.

The good news is that the company is clearly growing and its bottom line has particularly benefited from the rise in demand for online shopping during COVID-19.

In FY20, the company generated $15.8 million of revenue, up from $5.4 million in FY19 and the company has also seen significant profit growth over the last 12 months. Net profit (NPAT) in FY20 was $849,232, an increase of more than 100% from the previous financial year.

Compare ASX share trading platforms

To buy stock in MyDeal once it lists, you'll need to open a brokerage account with access to ASX stocks. Compare your options using the table below to find the best fit.

Name Product Standard brokerage fee Inactivity fee Markets International
eToro (global stocks)
US$0
US$10 per month if there’s been no login for 12 months
Global shares, US shares, ETFs
Yes
Zero brokerage share trading on US, Hong Kong and European stocks with trades as low as $50.
Note: This broker offers CFDs which are volatile investment products and most clients lose money trading CFDs with this provider.
Join the world’s biggest social trading network when you trade stocks, commodities and currencies from the one account.
IG Share Trading
$8
$50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares
Yes
$0 brokerage for US and global shares plus get an active trader discount of $5 commission on Australian shares.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Superhero share trading
$5
No
ASX shares, US shares
Yes
Australia’s lowest-cost broker for ASX shares and ETFs.
Pay zero brokerage on US stocks and all ETFs and just $5 (flat fee) to trade Australian shares from your mobile or desktop.
ThinkMarkets Share Trading
$8
No
ASX shares
No
Limited-time offer: Get 10 free ASX trades ($0 brokerage) when you open a share trading account with ThinkMarkets(T&Cs apply).$8 flat fee brokerage for CHESS Sponsored ASX stocks (HIN ownership), plus free live stock price data on an easy to use mobile app.
Saxo Capital Markets (Classic account)
$5
No
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, ETFs
Yes
Access 19,000+ stocks on 40+ exchanges worldwide
Low fees for Australian and global share trading, no inactivity fees, low currency conversion fee and optimised for mobile.
CMC Markets Invest
$11
No
ASX shares, Global shares, mFunds, ETFs
Yes
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges.
HSBC Online Share Trading
$19.95
No
ASX shares, mFunds, ETFs, Bonds
No
Limited time offer: Get up to $100 in brokerage rebates on your first 5 trades when you sign up to a HSBC Online Share Trading account (T&Cs apply). Make trades online with brokerage fees starting from just $19.95 with an HSBC Online Share Trading account. Plus gain access to complimentary expert research, trading ideas and tools.
Bell Direct Share Trading
$15
No
ASX shares, mFunds, ETFs
No
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
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Compare up to 4 providers

Important: Share trading can be financially risky and the value of your investment can go down as well as up. Standard brokerage is the cost to purchase $1,000 or less of equities without any qualifications or special eligibility. Where both CHESS sponsored and custodian shares are offered, we display the cheapest option.

Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

How do I buy shares?

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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