A ModelCo x Karl Lagerfeld makeup collaboration is happening
Mark your calendars people. You won't want to miss this!
No one panic but yes, Karl Lagerfeld is collaborating with ModelCo on a limited edition collection of colour cosmetics. The one downside? The collection won't be on sale until the beginning of 2018.
This exclusive line will feature a range of innovative and collectable beauty products and will channel the theme of “Illuminated Beauty”. According to details on the ModelCo website, the collab will be available through ModelCo's online store, "top-tier beauty retailers" and on Karl Lagerfelds site KARL.COM.
ModelCo most recently collaborated with Hailey Baldwin to create a collection of intelligent, double-duty products designed to help you get that glowing, California-girl look that Hailey is known for. The collab was hugely successful, received many accolades and was even stocked at Mecca.
So, you can bet that this new collab is going to be ah-mazing.
Karl Lagerfeld is the brains behind Chanel, Fendi and his own self-named label which explains why there is already so much hype around this partnership. No stranger to high-street collaborations, he's created a collection with H&M and a cute makeup line with Shu Uemura, inspired by his famous feline Choupette. See a review of this awesome palette at Jacuzzi Bubbles
I actually bought one of the pieces from the Shu Uemura collab, Shupette. It was a gorgeous palette that came in a little, fluffy cat-like pouch and it was just puur-fection. I still use it and treasure it dearly.
If Karl Lagerfeld's previous collaborations are anything to go by, this one will be flying off the shelves.
At this stage details about the ModelCo line are scare. The brand's website has put out a press release that announces the exclusive line but doesn't offer more than that.
CEO and founder of ModelCo Shelley Sullivan did have this to say: “This super fun, highly coveted and collectible collection will combine our high-quality formulas and innovative, technical packaging with KARL LAGERFELD’s unmistakable artistic aesthetic that’s sophisticated, modern and cool.”
Stay tuned for more details as they emerge.
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