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Where to buy your next mascara online

No makeup look is complete without mascara. Luckily for you, these 10 online retailers have you covered.


A strong lash look is integral to any pro makeup application. Not sure where to start? These online beauty retailers offer a great range of mascara from international and Australian sellers. Whether you’re looking for a basic waterproof product, a curling, lengthening or lash-defining mascara, or even something for sensitive eyes, you’ll find everything here. There’s also a great range of colours, so don’t just settle for black; give grey, navy or brown a go, and make a bold statement. Right then, time to shop.


1. Adore Beauty
One of Australia’s leading online beauty stores, Adore Beauty stocks a variety of top brands, often at discounted prices. From Benefit to Lancome and Clinique, you’ll find a wide range of products and prices to suit your look and your purse.

  • Free shipping on all Australian orders
  • 90-day returns policy
  • 2 free samples with purchases over $50

Go to Adore Beauty website View coupon codes for Adore Beauty


2. Sephora
Sephora is a unique beauty environment that features an ever-increasing selection of classic and emerging brands across a broad range of products. The store carries a large variety of mascara, including brands such as RevitaLash, Kat Von D and Clinique.

Go to Sephora website View coupon codes for Sephora


3. ModelCo
ModelCo is a globally recognised brand of cosmetics and beauty products, and provides customers with a huge choice of mascara. With products like the Fibre Lash Mascara and Lashxtend Mascara, ModelCo is bound to have something for you.

  • Free shipping on orders over $59
  • Join #TheBeautySquad and receive exclusive offers on ModelCo products
  • ModelCo collaborates with other beauty brands as well as with celebrities

Go to ModelCo website View coupon codes for ModelCo


4. Ry.com.au
With the promise to price-match any beauty product, Ry.com.au is a force to be reckoned with in the world of cosmetics. When shopping for mascara from big-name brands such as L’Oreal, TheBalm and Napoleon Perdis, Ry.com.au can’t be beaten.

  • Free shipping on orders over $99
  • 120-day returns
  • Sign up to Ry’s newsletter and receive $5 off your first purchase

Go to Ry.com.au website View coupon codes for Ry.com.au


5. Alive Skin + Hair
At Alive Skin + Hair you’ll find a huge variety of big-name brands at discounted prices. With a choice of products ranging from Youngblood Lengthening Mascara to INIKA Vegan Mineral Mascara, you’re sure to find something just right.

  • Free shipping on orders over $89
  • 30-day returns
  • Afterpay available
  • Join the Alive Skin + Hair newsletter and receive exclusive offers

Go to Alive Skin + Hair website View coupon codes for Alive Skin + Hair


6. Priceline
Priceline is one of Australia’s largest pharmacies, and it has a great range of mascara at affordable prices that you can choose from online. Select from products such as Revlon Scandaleyes Mascara or Rimmel 100% Waterproof Mascara.

  • Free shipping on orders over $100
  • 30-day returns
  • Join Priceline’s Sister Club and earn points and rewards every time you shop

Go to Priceline website View coupon codes for Priceline


7. Fresh Fragrances and Cosmetics
Offering a fresh approach to cosmetic and beauty shopping, Fresh Fragrances and Cosmetics promises to match any lower price you find online. It’s a one-stop shop for mascara purchases, stocking top brands such as Benefit, Lancome and Yves Saint Laurent.

  • Free shipping on all orders
  • 15-day returns
  • Afterpay available
  • Join the Fresh Loyalty Club and receive exclusive member offers

Go to Fresh Fragrances and Cosmetics website View coupon codes for Fresh Fragrances and Cosmetics


8. Facial Co.
This Australian-owned beauty retailer carries a wide selection of skincare and makeup products. With mascara brands ranging from L.A. Girls to Napoleon Perdis and Mirenesse, and a price-match guarantee, you can’t go wrong.

  • Free shipping Australia-wide
  • 30-day returns
  • Afterpay available
  • Sign up to the Facial Co. newsletter and receive $5 off your first order

Go to Facial Co. website View coupon codes for Facial Co.


Which of these retailers offers free delivery?

  • Facial Co.: Free delivery on all Australian orders

Beauty sales and discounts

Store Discount Expiration Description Last verified Redeem
Up to 72% off beauty

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Get up to 72% off beauty items at Catch. T&Cs apply.

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20% off orders over $65 + FREE gift

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Get 20% off with orders over $65 with FREE gift at Paula's Choice. T&Cs apply.

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Receive a $20 David Jones gift card for every $150 spend

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Receive a $20 David Jones gift card for every $150 you spend on a great range of full-priced beauty items. T&Cs apply.

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Up to $20 off + FREE shipping

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Simply use the code to get $7 off when you spend $45, $8.50 off when you spend $52, $15 off when you spend $80 or $20 off when you spend $110 or more at Rosegal. Plus, enjoy FREE shipping. T&Cs apply.

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Rosegal Rosegal
20% off any order + FREE shipping

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Simply use the code to get 20% off any order with FREE shipping at Rosegal. T&Cs apply.

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25% site wide

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Buy one, get one 50% off + FREE shipping orders over $49

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$10 off orders over $79

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