How to buy Kogan (KGN) shares
Learn how to easily invest in Kogan shares.
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How to buy shares in Kogan
- Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
- Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
- Search for Kogan. Find the share by name or ticker symbol: KGN. Research its history to confirm it's a solid investment against your financial goals.
- Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Kogan reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
- Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
- Check in on your investment. Congratulations, you own a part of Kogan. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
Kogan stock price (ASX:KGN)Use our graph to track the performance of KGN stocks over time.
Kogan shares at a glance
|52-week range||$9.13 - $23.7004|
|50-day moving average||$10.4747|
|200-day moving average||$11.0383|
|Dividend yield||$0.16 (1.41%)|
|Earnings per share (TTM)||$0.03|
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Is it a good time to buy Kogan stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Kogan price performance over time
|1 week (2021-10-20)||-13.64%|
|1 month (2021-09-28)||-7.10%|
|3 months (2021-07-28)||-3.91%|
|6 months (2021-04-28)||-6.93%|
|1 year (2020-10-27)||-50.88%|
|2 years (2019-10-25)||43.86%|
|3 years (2018-10-26)||117.03%|
|5 years (2016-10-27)||543.45%|
Is Kogan under- or over-valued?
Valuing Kogan stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Kogan's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Kogan's P/E ratio
Kogan's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 370x. In other words, Kogan shares trade at around 370x recent earnings.
That's relatively high compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Kogan's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $31 million (£17 million).
The EBITDA is a measure of a Kogan's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$780.7 million|
|Operating margin TTM||3.3%|
|Gross profit TTM||$205.9 million|
|Return on assets TTM||4.46%|
|Return on equity TTM||2.05%|
|Market capitalisation||$1.2 billion|
TTM: trailing 12 months
Kogan share dividends
Dividend payout ratio: 39.02% of net profits
Recently Kogan has paid out, on average, around 39.02% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.82% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Kogan shareholders could enjoy a 2.82% return on their shares, in the form of dividend payments. In Kogan's case, that would currently equate to about A$0.16 per share.
While Kogan's payout ratio might seem fairly standard, it's worth remembering that Kogan may be investing much of the rest of its net profits in future growth.
The latest dividend was paid out to all shareholders who bought their shares by 7 March 2021 (the "ex-dividend date").
Kogan share price volatility
Over the last 12 months, Kogan's shares have ranged in value from as little as $9.13 up to $23.7004. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Kogan's is 0.6286. This would suggest that Kogan's shares are less volatile than average (for this exchange).
Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; and directly sourced holiday packages and travel bookings. In addition, the company offers general insurances, including home, contents, landlord, car, and travel insurances, as well as pet and life insurance; NBN internet plans; and home loans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trade-in cars. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is based in South Melbourne, Australia.
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