Get the Finder app 🥳

Track your credit score, free


How to buy Kogan shares | A$20.61

Own Kogan shares in just a few minutes.


Fact checked Ltd is an internet retail business based in Australia. Kogan shares (KGN) are listed on the Australian Securities Exchange (ASX) and all prices are listed in Australian Dollars. Its last market close was $20.61 – an increase of 2.64% over the previous week. Kogan has a trailing 12-month revenue of around $497.9 million.

How to buy shares in Kogan

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the Australian Securities Exchange (ASX). Our table below can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Kogan. Find the share by name or ticker symbol: KGN. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Kogan reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price of $20.61, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check in on your investment. Congratulations, you own a part of Kogan. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Kogan share price

Use our graph to track the performance of KGN stocks over time.

Kogan shares at a glance

Information last updated 2020-09-25.
Latest market closeAUDA$20.61
52-week rangeAUDA$3.45 - AUDA$22.99
50-day moving average AUDA$20.5294
200-day moving average AUDA$13.0781
Target priceAUDA$5.6
PE ratio 80.2393
Dividend yield AUDA$0.21 (1.05%)
Earnings per share (TTM) AUDA$0.28

Share Trading Account Offer

IG Share Trading Offer


Standard brokerage - Australian shares

Share Trading Account Offer

Competitive broker fees on Australian and international shares

  • Brokerage - AU shares: From AUD 5 or 0.05%
  • Brokerage - US shares: USD 0
  • Sign-up process: Instant
  • Support - After hours: Yes
Go to site
More info

Important: Share trading carries risk of capital loss.


Compare share trading platforms

The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
Data indicated here is updated regularly
Name Product Standard brokerage fee Inactivity fee Markets
IG Share Trading
Finder Award
IG Share Trading
AUD 8 or 0.1%
AUD 50 per quarter if you make fewer than three trades in that period
ASX shares, Global shares, Forex, CFDs, Margin trading
Brokerage discount: $5 on Australian shares for active traders & $0 commission on US and global shares
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, forex and CFDs, plus get access to 24-hour customer support.
CMC Markets Stockbroking
AUD 11 or 0.1%
ASX shares, Global shares, Forex, CFDs, Margin trading, Options trading, mFunds
$0 brokerage on global shares including US, UK and Japan markets.
Trade up to 9,000 products, including shares, managed funds, forex, commodities and cryptocurrencies, plus access up to 15 major global and Australian stock exchanges.
ThinkMarkets Share Trading
ASX shares, ETFs
Fast sign-up: Start trading in just a few minutes
Switch between your ASX share trading account and your forex account on your mobile and access some of the lowest brokerage fees on the market with a flat $8 commission (until $200,000).
ANZ Share Investing
AUD 19.95
ASX shares, Global shares, Margin trading, Options trading
Earn 1 Qantas Point per AU$3 spent on brokerage fees on certain instruments.
Access Morningstar reports, company announcements and and live pricing via ANZ’s share investing platform. Available for desktop and mobile.
Westpac Online Investing Account
AUD 19.95 or 0.11%
AUD 63.50 per year on the global markets account
ASX shares, Global shares, Options trading, US shares

Compare up to 4 providers

Is it a good time to buy Kogan stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Kogan price performance over time

Historical closes compared with the close of A$20.61 on 2020-09-28

1 week (2020-09-22) 2.64%
1 month (2020-08-28) -1.20%
3 months (2020-06-29) 48.17%
6 months (2020-03-27) 309.74%
1 year (2019-09-27) 240.10%
2 years (2018-09-28) 264.13%
3 years (2017-09-29) 435.32%
5 years (2015-09-25) N/A

Is Kogan under- or over-valued?

Valuing Kogan stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Kogan's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Kogan's P/E ratio

Kogan's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 80x. In other words, Kogan shares trade at around 80x recent earnings.

That's relatively high compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Kogan's EBITDA

Kogan's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $45.8 million.

The EBITDA is a measure of a Kogan's overall financial performance and is widely used to measure a its profitability.

Kogan financials

Revenue TTM $497.9 million
Operating margin TTM 8.24%
Gross profit TTM $126.5 million
Return on assets TTM 12.89%
Return on equity TTM 24.95%
Profit margin 5.39%
Book value 1.584
Market capitalisation $2.1 billion

TTM: trailing 12 months

Kogan share dividends


Dividend payout ratio: 60.59% of net profits

Recently Kogan has paid out, on average, around 60.59% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.05% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Kogan shareholders could enjoy a 1.05% return on their shares, in the form of dividend payments. In Kogan's case, that would currently equate to about A$0.21 per share.

Kogan's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 20 August 2020 (the "ex-dividend date").

Kogan share price volatility

Over the last 12 months, Kogan's shares have ranged in value from as little as $3.45 up to $22.99. A popular way to gauge a stock's volatility is its "beta".

KGN.AU volatility(beta: 1.41)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (AU average) beta is 1, while Kogan's is 1.407. This would suggest that Kogan's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Kogan overview Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; directly sourced holiday packages and travel bookings; and hotel bookings through, as well as cruises through In addition, the company offers general insurances, including home, contents, landlord, car, and travel insurances, as well as pet, life, health, and pet insurance; NBN internet plans; and home loans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trade-in cars. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is headquartered in Melbourne, Australia.

Frequently asked questions

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site