How to buy shares in Kogan
To buy shares listed in Australia such as Kogan, you'll need to sign up to a broker with access to the ASX. Our table can help you compare share trading platforms and choose. Then follow these steps.
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Open and fund your brokerage account. Complete an application with your personal and financial details, including your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
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Search for Kogan. Find the share by name or ticker symbol: KGN. Research its history to confirm it's a solid investment against your financial goals.
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Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Kogan reaches your desired price. Look into dollar-cost averaging to spread out your risk, which smooths out buying at consistent intervals and amounts.
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Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
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Check on your investment. Congratulations, you own a part of Kogan. Optimise your portfolio by tracking how your stock and the business performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that affect your stock.
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Kogan stock price (ASX:KGN)
Use our graph to track the performance of KGN stocks over time.Kogan shares at a glance
52-week range | $3.42 - $8.73 |
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50-day moving average | $6.749 |
200-day moving average | $5.6051 |
Target price | $7.06 |
PE ratio | 133.1667 |
Dividend yield | N/A (0%) |
Earnings per share (TTM) | $0.06 |
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Is it a good time to buy Kogan stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Kogan price performance over time
Historical closes compared with the last close of A$7.95
1 week (2024-03-20) | -1.61% |
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1 month (2024-02-28) | 0.51% |
3 months (2023-12-28) | 52.01% |
6 months (2023-09-28) | 54.97% |
1 year (2023-03-28) | 112.57% |
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2 years (2022-03-28) | 48.32% |
3 years (2021-03-26) | -39.82% |
5 years (2019-03-28) | 127.14% |
Is Kogan under- or over-valued?
Valuing Kogan stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Kogan's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Kogan's P/E ratio
Kogan's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 133x. In other words, Kogan shares trade at around 133x recent earnings.
That's relatively high compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
Kogan's PEG ratio
Kogan's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.2472. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Kogan's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Kogan's EBITDA
Kogan's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $10.2 million (£0.0 million).
The EBITDA is a measure of a Kogan's overall financial performance and is widely used to measure stock profitability.
Kogan financials
Revenue TTM | $462.2 million |
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Operating margin TTM | 4.71% |
Gross profit TTM | $136.6 million |
Return on assets TTM | 1.17% |
Return on equity TTM | 4.09% |
Profit margin | 1.44% |
Book value | 1.588 |
Market capitalisation | $806.8 million |
TTM: trailing 12 months
Kogan share dividends
We're not expecting Kogan to pay a dividend over the next 12 months.
Kogan share price volatility
Over the last 12 months, Kogan's shares have ranged in value from as little as $3.42 up to $8.73. A popular way to gauge a stock's volatility is its "beta".
Beta measures a share's volatility in relation to the market. The market (AU average) beta is 1, while Kogan's is 1.49. This would suggest that Kogan's shares are more volatile than the average for this exchange and represent, relatively speaking, a higher risk (but potentially also market-beating returns).
Kogan overview
Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including electronics, appliances, homewares, hardware, toys, and others; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; and directly sourced holiday packages and travel bookings. In addition, the company offers general insurances, including home, contents, landlord, car, and travel insurances, as well as pet and life insurance; NBN internet plans; and home loans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services, as well as trades in cars. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.
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Kogan in the news
Kogan.com (ASX:KGN) shareholders have endured a 75% loss from investing in the stock three years ago
We Think Kogan.com Ltd's (ASX:KGN) CEO Compensation Package Needs To Be Put Under A Microscope
Are Investors Undervaluing Kogan.com Ltd (ASX:KGN) By 44%?
Past developments
01 February 2023: In it's latest market update, Morningstar Quantitative says Kogan shares have a fair value of $9.77.
Frequently asked questions
- EOD price data and company information for Kogan accessed 28 Mar 2024
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