How to buy IQIYI shares

Own IQIYI shares in just a few minutes.

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iQIYI, Inc is an internet content & information business with stocks listed in the US. IQIYI shares (IQ) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$14.47 – an increase of 1.47% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in IQIYI

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for IQIYI. Find the share by name or ticker symbol: IQ. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until IQIYI reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$14.47, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of IQIYI, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of IQIYI. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

IQIYI share price

Use our graph to track the performance of IQ stocks over time.

IQIYI shares at a glance

Information last updated 2021-06-10.
52-week rangeUS$12.14 - US$28.97
50-day moving average US$14.2411
200-day moving average US$19.6106
Target priceUS$20.87
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) US$1.06

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy IQIYI stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

IQIYI price performance over time

Historical closes compared with the last close of $14.47

1 week (2021-06-08) 1.76%
1 month (2021-05-14) 12.69%
3 months (2021-03-15) -42.44%
6 months (2020-12-15) -35.14%
1 year (2020-06-15) -24.44%
2 years (2019-06-14) -19.12%
3 years (2018-06-15) -63.97%

Is IQIYI under- or over-valued?

Valuing IQIYI stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of IQIYI's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.


IQIYI's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$7.9 billion.

The EBITDA is a measure of a IQIYI's overall financial performance and is widely used to measure a its profitability.

IQIYI financials

Revenue TTM US$30 billion
Gross profit TTM US$2.6 billion
Return on assets TTM -5.22%
Return on equity TTM -64.67%
Profit margin -18.09%
Book value 11.396
Market capitalisation US$11.7 billion

TTM: trailing 12 months

Shorting IQIYI shares

There are currently 41.7 million IQIYI shares held short by investors – that's known as IQIYI's "short interest". This figure is 10% up from 37.9 million last month.

There are a few different ways that this level of interest in shorting IQIYI shares can be evaluated.

IQIYI's "short interest ratio" (SIR)

IQIYI's "short interest ratio" (SIR) is the quantity of IQIYI shares currently shorted divided by the average quantity of IQIYI shares traded daily (recently around 14.1 million). IQIYI's SIR currently stands at 2.95. In other words for every 100,000 IQIYI shares traded daily on the market, roughly 2950 shares are currently held short.

However IQIYI's short interest can also be evaluated against the total number of IQIYI shares, or, against the total number of tradable IQIYI shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case IQIYI's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 IQIYI shares in existence, roughly 50 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable IQIYI shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against IQIYI.

Find out more about how you can short IQIYI stock.

IQIYI share dividends

We're not expecting IQIYI to pay a dividend over the next 12 months.

IQIYI share price volatility

Over the last 12 months, IQIYI's shares have ranged in value from as little as US$12.14 up to US$28.97. A popular way to gauge a stock's volatility is its "beta".

IQ.US volatility(beta: 0.83)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while IQIYI's is 0.8259. This would suggest that IQIYI's shares are less volatile than average (for this exchange).

IQIYI overview

iQIYI, Inc., together with its subsidiaries, provides online entertainment services under the iQIYI brand in the People's Republic of China. The company offers various products and services comprising internet video, online games, live broadcasting, online literature, animations, e-commerce, and social media platform. It operates a platform that provides a collection of internet video content, including professionally-produced content licensed from professional content providers and self-produced content. The company also provides membership, content distribution, and online advertising services. In addition, it operates iQIYI Mall, an e-commerce platform that focuses on entertainment-related merchandise, such as VR glasses, as well as sells electronics, apparel and accessories, and beauty and skincare products; iQIYI Show, a live broadcasting service that enables users to follow their favorite hosts, celebrities, and shows in real time through live broadcasting; and iQIYI Paopao, a social platform. Further, it is involved in the talent agency and IP licensing activities, as well as in developing Suike, a video community app. The company was formerly known as, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is headquartered in Beijing, China. iQIYI, Inc. is a subsidiary of Baidu Holdings Limited.

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