How to buy IQIYI shares | $22.88

iQIYI, Inc is an internet content & information business with stocks listed in the US. IQIYI shares (IQ) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$22.88 – an increase of 7.32% over the previous week.

How to buy shares in IQIYI

1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
3. Search for IQIYI. Find the share by name or ticker symbol: IQ. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until IQIYI reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of US$22.88, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of IQIYI, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of IQIYI. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted IQIYI's share price?

Since the stock market crash in March caused by coronavirus, IQIYI's share price has had significant negative movement.

Its last market close was US$22.88, which is 5.06% down on its pre-crash value of US$24.1 and 44.63% up on the lowest point reached during the March crash when the shares fell as low as US$15.82.

If you had bought US$1,000 worth of IQIYI shares at the start of February 2020, those shares would have been worth US$732.52 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth US$959.36.

IQIYI share price

Use our graph to track the performance of IQ stocks over time.

IQIYI shares at a glance

• Key figures

Information last updated 2020-09-20.

Latest market close	USD$22.88
52-week range	USD$15.12 - USD$27.5
50-day moving average	USD$21.3079
200-day moving average	USD$19.9088
Target price	USD$23.08
PE ratio	17.1509
Dividend yield	N/A (0%)
Earnings per share (TTM)	USD$1.06

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy IQIYI stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Technical Analysis of iQIYI, Inc by TradingView

IQIYI price performance over time

Historical closes compared with the last close of $22.88

1 week (2020-09-14)	2.55%
1 month (2020-08-21)	20.29%
3 months (2020-06-19)	-6.46%
6 months (2020-03-20)	30.44%

1 year (2019-09-20)	23.48%
2 years (2018-09-21)	-12.84%
3 years (2017-09-17)	N/A
5 years (2015-09-17)	N/A

Is IQIYI under- or over-valued?

Valuing IQIYI stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of IQIYI's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

IQIYI's P/E ratio

IQIYI's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 17x. In other words, IQIYI shares trade at around 17x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

IQIYI financials

Gross profit TTM	US$-1,354,684,000
Return on assets TTM	-12%
Return on equity TTM	-98.35%
Profit margin	-35.06%
Book value	4.498
Market capitalisation	US$17 billion

TTM: trailing 12 months

Shorting IQIYI shares

There are currently 33.5 million IQIYI shares held short by investors – that's known as IQIYI's "short interest". This figure is 8.7% down from 36.7 million last month.

There are a few different ways that this level of interest in shorting IQIYI shares can be evaluated.

IQIYI's "short interest ratio" (SIR)

IQIYI's "short interest ratio" (SIR) is the quantity of IQIYI shares currently shorted divided by the average quantity of IQIYI shares traded daily (recently around 7.2 million). IQIYI's SIR currently stands at 4.64. In other words for every 100,000 IQIYI shares traded daily on the market, roughly 4640 shares are currently held short.

However IQIYI's short interest can also be evaluated against the total number of IQIYI shares, or, against the total number of tradable IQIYI shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case IQIYI's short interest could be expressed as 0.05% of the outstanding shares (for every 100,000 IQIYI shares in existence, roughly 50 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable IQIYI shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against IQIYI.

Find out more about how you can short IQIYI stock.

IQIYI share dividends

We're not expecting IQIYI to pay a dividend over the next 12 months.

IQIYI share price volatility

Over the last 12 months, IQIYI's shares have ranged in value from as little as US$15.12 up to US$27.5. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while IQIYI's is 1.4844. This would suggest that IQIYI's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

IQIYI overview

iQIYI, Inc., together with its subsidiaries, provides online entertainment services under the iQIYI brand in the People's Republic of China. The company offers internet video, online games, live broadcasting, online literature, animations, e-commerce, and social media platform. It operates a platform that provides a collection of internet video content, including professionally-produced content licensed from professional content providers and self-produced content. The company also provides membership, content distribution, and online advertising services. In addition, it operates iQIYI Mall, an e-commerce platform with a focus on entertainment-related merchandise, such as VR glasses, as well as sells electronics, apparel and accessories, and beauty and skincare products; iQIYI Show, a live broadcasting service which enables users to follow their favorite hosts, celebrities and shows in real time through live broadcasting; and iQIYI Paopao, an entertainment-based social media platform. Further, it is involved in the talent agency and IP licensing business, as well as developing a video community app Suike. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is headquartered in Beijing, China. iQIYI, Inc. is a subsidiary of Baidu Holdings Limited.

Frequently asked questions

• What percentage of IQIYI is owned by insiders or institutions?

  Currently 2.484% of IQIYI shares are held by insiders and 58.727% by institutions.

• When does the fiscal year end for IQIYI?

  IQIYI's fiscal year ends in December.

• Where is IQIYI based?

  IQIYI's address is: iQIYI Innovation Building, Beijing, China, 100080

• What is IQIYI's CUSIP number?

  IQIYI's Committee on Uniform Securities Identification Procedures number is: 46267X108