How to buy GoPro shares

GoPro, Inc is a consumer electronics business with stocks listed in the US. GoPro shares (GPRO) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$7.445 – a decrease of -INF% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in GoPro

1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
3. Search for GoPro. Find the share by name or ticker symbol: GPRO. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until GoPro reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. At last close price of US$7.445, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of GoPro, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of GoPro. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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Is it a good time to buy GoPro stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is GoPro under- or over-valued?

Valuing GoPro stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of GoPro's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

GoPro's PEG ratio

GoPro's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.0108. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into GoPro's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

GoPro's EBITDA

GoPro's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$1.8 million (£0.0 million).

The EBITDA is a measure of a GoPro's overall financial performance and is widely used to measure a its profitability.

Shorting GoPro shares

There are currently 13.9 million GoPro shares held short by investors – that's known as GoPro's "short interest". This figure is 1.3% up from 13.8 million last month.

There are a few different ways that this level of interest in shorting GoPro shares can be evaluated.

GoPro's "short interest ratio" (SIR)

GoPro's "short interest ratio" (SIR) is the quantity of GoPro shares currently shorted divided by the average quantity of GoPro shares traded daily (recently around 8.2 million). GoPro's SIR currently stands at 1.71. In other words for every 100,000 GoPro shares traded daily on the market, roughly 1710 shares are currently held short.

However GoPro's short interest can also be evaluated against the total number of GoPro shares, or, against the total number of tradable GoPro shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case GoPro's short interest could be expressed as 0.09% of the outstanding shares (for every 100,000 GoPro shares in existence, roughly 90 shares are currently held short) or 0.1143% of the tradable shares (for every 100,000 tradable GoPro shares, roughly 114 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against GoPro.

Find out more about how you can short GoPro stock.

GoPro share dividends

We're not expecting GoPro to pay a dividend over the next 12 months.

GoPro share price volatility

Over the last 12 months, GoPro's shares have ranged in value from as little as US$2 up to US$11.19. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while GoPro's is 1.1009. This would suggest that GoPro's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

GoPro overview

GoPro, Inc. develops and sells cameras, drones, and mountable and wearable accessories in the United States and internationally. The company offers cloud connected HERO7 Silver, HERO7 Black, HERO8 Black, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that offers cloud-based storage solutions and enables subscribers to access, edit, and share content, as well camera protection plans; Quik, a video editing application; and GoPro App, a mobile app that allows users to share and edit their photos and videos. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

Frequently asked questions

• What percentage of GoPro is owned by insiders or institutions?

  Currently 1.116% of GoPro shares are held by insiders and 68.587% by institutions.

• When does the fiscal year end for GoPro?

  GoPro's fiscal year ends in December.

• Where is GoPro based?

  GoPro's address is: 3025 Clearview Way, San Mateo, CA, United States, 94402

• What is GoPro's ISIN number?

  GoPro's international securities identification number is: US38268T1034

• What is GoPro's CUSIP number?

  GoPro's Committee on Uniform Securities Identification Procedures number is: 38268T103