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How to buy Bell Financial Group (BFG) shares

Learn how to easily invest in Bell Financial Group shares.

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Bell Financial Group is a capital markets business based in Australia. Bell Financial Group shares (BFG) are listed on the Australian Securities Exchange (ASX) and all prices are in Australian dollars. Bell Financial Group has a trailing 12-month revenue of around $289 million. If you're looking to buy shares, check out the steps below.

How to buy shares in Bell Financial Group

  1. Compare share trading platforms. To buy shares listed in Australia, you'll need to sign up to a broker with access to the ASX. Our table can help you choose.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, such as your ID and tax file number. Fund your account with a bank transfer, PayPal or debit card.
  3. Search for Bell Financial Group. Find the share by name or ticker symbol: BFG. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Bell Financial Group reaches your desired price. Look into dollar-cost averaging to spread out your risk, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At today's price, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs.
  6. Check on your investment. Congratulations, you own a part of Bell Financial Group. Optimise your portfolio by tracking how your stock and the business performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that affect your stock.

Bell Financial Group stock price (ASX:BFG)

Use our graph to track the performance of BFG stocks over time.

Bell Financial Group shares at a glance

Information last updated 2022-06-28.
52-week range$0.81 - $1.828
50-day moving average $1.1795
200-day moving average $1.5301
Target priceN/A
PE ratio 6.9565
Dividend yield $0.11 (10.05%)
Earnings per share (TTM) $0.138

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.
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Name Product Standard brokerage fee Inactivity fee Markets
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ASX shares
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IG Share Trading
$2.50 for July + August ($5-$8 standard fee applies thereafter)
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For the months of July and August, trade Aussie shares from $2.50 and international shares from $0. T&Cs apply.
Enjoy some of the lowest brokerage fees on the market when trading Australian shares, international shares, plus get access to 24-hour customer support.
Tiger Brokers
Tiger Brokers
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Exclusive to Finder: Sign up to Tiger through Finder and on completion of your first deposit of any amount or transfer of shares receive 4 extra free grab shares. T&Cs apply.
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SelfWealth (Basic account)
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Trade ASX and US shares for a flat fee of $9.50, regardless of the trade size.
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Trade up to 35,000 products, including shares, ETFs and managed funds, plus access up to 15 major global and Australian stock exchanges. Plus, buy Aussie shares for $0 brokerage up to $1,000. (Limited to one buy order per stock per trading day).
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Invest in Australian shares and access major international markets through a trusted local brand. Plus, fine tune your investment knowledge with Bendigo’s advanced research and analysis tools.
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ASX shares, Forex, CFDs, ETFs
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Saxo Capital Markets (Classic account)
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Bell Direct Share Trading
ASX shares, mFunds, ETFs
Invest in Australian shares, options and managed funds from the one account with no inactivity fee.
Bell Direct offers a one-second placement guarantee on market-to-limit ASX orders or your trade is free, plus enjoy extensive free research reports from top financial experts.
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Is it a good time to buy Bell Financial Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. However, this is not a recommendation. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Bell Financial Group price performance over time

Historical closes compared with the last close of A$0.97

1 week (2022-06-24) 14.12%
1 month (2022-06-02) -18.14%
3 months (2022-04-01) -22.71%
6 months (2021-12-31) -47.99%
1 year (2021-07-02) -44.41%
2 years (2020-07-02) -20.49%
3 years (2019-07-02) 7.78%
5 years (2017-06-30) 55.05%

Is Bell Financial Group under- or over-valued?

Valuing Bell Financial Group stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Bell Financial Group's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Bell Financial Group's P/E ratio

Bell Financial Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, Bell Financial Group shares trade at around 7x recent earnings.

That's relatively low compared to, say, the P/E ratio for the ASX over the 12 months to December 2019 (32.14). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Bell Financial Group financials

Revenue TTM $289 million
Operating margin TTM 21.84%
Gross profit TTM $264.9 million
Return on assets TTM 3.72%
Return on equity TTM 18.77%
Profit margin 15.26%
Book value 0.745
Market capitalisation $307.9 million

TTM: trailing 12 months

Bell Financial Group share dividends


Dividend payout ratio: 78.57% of net profits

Recently Bell Financial Group has paid out, on average, around 78.57% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 10.05% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Bell Financial Group shareholders could enjoy a 10.05% return on their shares, in the form of dividend payments. In Bell Financial Group's case, that would currently equate to about A$0.11 per share.

Bell Financial Group's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 2 March 2022 (the "ex-dividend date").

Bell Financial Group share price volatility

Over the last 12 months, Bell Financial Group's shares have ranged in value from as little as $0.81 up to $1.828. A popular way to gauge a stock's volatility is its "beta".

BFG.AU volatility(beta: 1.29)Avg. volatility(beta: 1.00)LowHigh

Beta measures a share's volatility in relation to the market. The market (AU average) beta is 1, while Bell Financial Group's is 1.2949. This would suggest that Bell Financial Group's shares are more volatile than the average for this exchange and represent, relatively speaking, a higher risk (but potentially also market-beating returns).

Bell Financial Group overview

Bell Financial Group Limited provides online broking, investment, and financial advisory services to private, institutional, and corporate clients. It operates through four segments: Technology & Platforms, Products & Services, Retail, and Institutional. The company provides equities, futures, options and cash currency market, foreign exchange, corporate fee income, portfolio administration, margin lending, and deposit products and services, as well as super lending and cash management services. It also develops proprietary technology, platforms, and products and services for the Australian stockbroking market. The company operates a network of 13 offices in Australia, as well as offices in New York, London, Hong Kong, and Kuala Lumpur. Bell Financial Group Limited was founded in 1970 and is based in Melbourne, Australia.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs comes with a higher risk of losing money rapidly due to leverage. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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