How to buy Baozun Inc shares

Own Baozun Inc shares in just a few minutes.


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Baozun Inc is an internet retail business with stocks listed in the US. Baozun Inc shares (BZUN) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$37.7 – an increase of 12.3% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in Baozun Inc

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Baozun Inc. Find the share by name or ticker symbol: BZUN. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Baozun Inc reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$37.7, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Baozun Inc, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Baozun Inc. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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Baozun Inc share price

Use our graph to track the performance of BZUN stocks over time.

Baozun Inc shares at a glance

Information last updated 2021-01-20.
52-week rangeUS$22.19 - US$47.51
50-day moving average US$35.5309
200-day moving average US$37.9506
Target priceUS$43.32
PE ratio 59.7119
Dividend yield N/A (0%)
Earnings per share (TTM) US$0.59

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Name Product Standard brokerage for US shares Inactivity fee Currency conversion fee Markets
eToro Share Trading (US stocks)
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Is it a good time to buy Baozun Inc stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Baozun Inc price performance over time

Historical closes compared with the close of $37.7 on 2020-10-22

1 week (2021-01-15) 5.78%
1 month (2020-12-23) 9.12%
3 months (2020-10-23) -1.39%
6 months (2020-07-23) -0.97%
1 year (2020-01-23) 11.34%
2 years (2019-01-23) 16.29%
3 years (2018-01-23) 2.45%
5 years (2016-01-22) 460.18%

Is Baozun Inc under- or over-valued?

Valuing Baozun Inc stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baozun Inc's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baozun Inc's P/E ratio

Baozun Inc's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 60x. In other words, Baozun Inc shares trade at around 60x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Baozun Inc's PEG ratio

Baozun Inc's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 23.47. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baozun Inc's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baozun Inc financials

Gross profit TTM US$2.8 billion
Return on assets TTM 3.83%
Return on equity TTM 8.13%
Profit margin 3.95%
Book value 5.25
Market capitalisation US$2.8 billion

TTM: trailing 12 months

Shorting Baozun Inc shares

There are currently 8.0 million Baozun Inc shares held short by investors – that's known as Baozun Inc's "short interest". This figure is 5.3% up from 7.6 million last month.

There are a few different ways that this level of interest in shorting Baozun Inc shares can be evaluated.

Baozun Inc's "short interest ratio" (SIR)

Baozun Inc's "short interest ratio" (SIR) is the quantity of Baozun Inc shares currently shorted divided by the average quantity of Baozun Inc shares traded daily (recently around 1.2 million). Baozun Inc's SIR currently stands at 6.74. In other words for every 100,000 Baozun Inc shares traded daily on the market, roughly 6740 shares are currently held short.

However Baozun Inc's short interest can also be evaluated against the total number of Baozun Inc shares, or, against the total number of tradable Baozun Inc shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baozun Inc's short interest could be expressed as 0.1% of the outstanding shares (for every 100,000 Baozun Inc shares in existence, roughly 100 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Baozun Inc shares, roughly 0 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against Baozun Inc.

Find out more about how you can short Baozun Inc stock.

Baozun Inc share dividends

We're not expecting Baozun Inc to pay a dividend over the next 12 months.

Baozun Inc share price volatility

Over the last 12 months, Baozun Inc's shares have ranged in value from as little as US$22.19 up to US$47.51. A popular way to gauge a stock's volatility is its "beta".

BZUN.US volatility(beta: 1.22)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baozun Inc's is 1.2222. This would suggest that Baozun Inc's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Baozun Inc overview

Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. It assists brands to execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, store operations, digital marketing, customer services, warehousing, and fulfillment. It services brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

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