How to buy Baidu shares

Own Baidu shares in just a few minutes.

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Baidu, Inc is an internet content & information business with stocks listed in the US. Baidu shares (BIDU) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$192.99 – a decrease of 1.67% over the previous week. Here's how to invest if you're based in Australia.

How to buy shares in Baidu

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Baidu. Find the share by name or ticker symbol: BIDU. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Baidu reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$192.99, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Baidu, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Baidu. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

Baidu share price

Use our graph to track the performance of BIDU stocks over time.

Baidu shares at a glance

Information last updated 2021-06-17.
52-week rangeUS$114.75 - US$354.82
50-day moving average US$192.8032
200-day moving average US$223.1227
Target priceUS$310.37
PE ratio 8.5339
Dividend yield N/A (0%)
Earnings per share (TTM) US$21.728

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The value of your investments can fall as well as rise and you may get back less than you invested. Past performance is no indication of future results.

Is it a good time to buy Baidu stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Baidu price performance over time

Historical closes compared with the last close of $192.99

1 month (2021-05-21) 1.83%
3 months (2021-03-19) -25.04%
6 months (2020-12-21) -0.05%
1 year (2020-06-19) 56.80%
2 years (2019-06-21) 65.08%
3 years (2018-06-21) -25.92%
5 years (2016-06-21) 18.54%

Is Baidu under- or over-valued?

Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baidu's P/E ratio

Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 9x. In other words, Baidu shares trade at around 9x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Baidu's PEG ratio

Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.7918. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baidu's EBITDA

Baidu's EBITDA (earnings before interest, taxes, depreciation and amortisation) is US$36.3 billion.

The EBITDA is a measure of a Baidu's overall financial performance and is widely used to measure a its profitability.

Baidu financials

Revenue TTM US$112.7 billion
Operating margin TTM 16.62%
Gross profit TTM US$53.1 billion
Return on assets TTM 3.45%
Return on equity TTM 22.31%
Profit margin 42.68%
Book value 682.955
Market capitalisation US$64.4 billion

TTM: trailing 12 months

Shorting Baidu shares

There are currently 6.0 million Baidu shares held short by investors – that's known as Baidu's "short interest". This figure is 16.3% down from 7.2 million last month.

There are a few different ways that this level of interest in shorting Baidu shares can be evaluated.

Baidu's "short interest ratio" (SIR)

Baidu's "short interest ratio" (SIR) is the quantity of Baidu shares currently shorted divided by the average quantity of Baidu shares traded daily (recently around 6.4 million). Baidu's SIR currently stands at 0.94. In other words for every 100,000 Baidu shares traded daily on the market, roughly 940 shares are currently held short.

However Baidu's short interest can also be evaluated against the total number of Baidu shares, or, against the total number of tradable Baidu shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baidu's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Baidu shares in existence, roughly 20 shares are currently held short) or 0.0225% of the tradable shares (for every 100,000 tradable Baidu shares, roughly 23 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Baidu.

Find out more about how you can short Baidu stock.

Baidu's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Baidu.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Baidu's total ESG risk score

Total ESG risk: 25.52

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Baidu's overall score of 25.52 (as at 12/31/2018) is pretty good – landing it in it in the 30th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Baidu is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Baidu's environmental score

Environmental score: 5.04/100

Baidu's environmental score of 5.04 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Baidu's social score

Social score: 13.93/100

Baidu's social score of 13.93 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Baidu's governance score

Governance score: 11.06/100

Baidu's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Baidu is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Baidu's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Baidu scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Baidu hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Baidu, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 25.52
Total ESG percentile 29.78
Environmental score 5.04
Environmental score percentile 5
Social score 13.93
Social score percentile 5
Governance score 11.06
Governance score percentile 5
Level of controversy 3

Baidu share dividends

We're not expecting Baidu to pay a dividend over the next 12 months.

Have Baidu's shares ever split?

Baidu's shares were split on a 10:1 basis on 11 May 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.

Baidu share price volatility

Over the last 12 months, Baidu's shares have ranged in value from as little as US$114.75 up to US$354.82. A popular way to gauge a stock's volatility is its "beta".

BIDU.US volatility(beta: 1.03)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 1.0266. This would suggest that Baidu's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Baidu overview

Baidu, Inc. provides internet search services primarily in China. Its Baidu Core segment offers products for users, including Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Haokan short video app; and Quanmin flash video app for users to create and share short videos. It also offers Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Healthcare Wiki; Baidu Wenku; Baidu Scholar; Baidu Experience; Baidu Post, a social media platform; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, this segment offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, autonomous navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Its iQIYI segment provides online entertainment service, including original and licensed content; and other video content, membership; and online advertising services. Baidu, Inc. has a strategic partnership with Zhejiang Geely Holding Group. The company was formerly known as Baidu.com, Inc. Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China.

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