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How to buy Baidu shares | $124.67

Own Baidu shares in just a few minutes.

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Baidu, Inc is an internet content & information business with stocks listed in the US. Baidu shares (BIDU) are listed on the NASDAQ and all prices are listed in US Dollars. Its last market close was US$124.67 – an increase of 3.36% over the previous week.

How to buy shares in Baidu

  1. Compare share trading platforms. To buy shares in a US company from Australia you'll need to find a trading platform that offers access to US stock markets. If you're just starting out, look for a platform with low brokerage and foreign exchange fees.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and tax file number. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Baidu. Find the share by name or ticker symbol: BIDU. Research its history to confirm it's a solid investment against your financial goals.
  4. Purchase now or later. Buy today with a market order or use a limit order to delay your purchase until Baidu reaches your desired price. To spread out your risk, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. At last close price of US$124.67, weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of Baidu, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Baidu. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

How has coronavirus impacted Baidu's share price?

Since the stock market crash in March caused by coronavirus, Baidu's share price has had significant negative movement.

Its last market close was US$124.67, which is 3.95% down on its pre-crash value of US$129.8 and 52.04% up on the lowest point reached during the March crash when the shares fell as low as US$82.

If you had bought US$1,000 worth of Baidu shares at the start of February 2020, those shares would have been worth US$698.75 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth US$954.97.

Baidu share price

Use our graph to track the performance of BIDU stocks over time.

Baidu shares at a glance

Information last updated 2020-09-13.
Latest market closeUSD$124.67
52-week rangeUSD$82 - USD$147.38
50-day moving average USD$122.8559
200-day moving average USD$112.6776
Target priceUSD$145.64
PE ratio 80.0687
Dividend yield N/A (0%)
Earnings per share (TTM) USD$12.834

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Is it a good time to buy Baidu stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Baidu price performance over time

Historical closes compared with the last close of $124.67

1 week (2020-09-10) 4.62%
1 month (2020-08-20) 0.96%
3 months (2020-06-19) 1.29%
6 months (2020-03-20) 40.62%
1 year (2019-09-20) 18.55%
2 years (2018-09-20) -45.94%
3 years (2017-09-20) -47.61%
5 years (2015-09-18) -12.56%

Is Baidu under- or over-valued?

Valuing Baidu stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Baidu's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Baidu's P/E ratio

Baidu's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 80x. In other words, Baidu shares trade at around 80x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Baidu's PEG ratio

Baidu's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.3063. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Baidu's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Baidu financials

Gross profit TTM US$44.6 billion
Return on assets TTM 2.08%
Return on equity TTM -1.09%
Profit margin 3.4%
Book value 69.637
Market capitalisation US$41.6 billion

TTM: trailing 12 months

Shorting Baidu shares

There are currently 5.2 million Baidu shares held short by investors – that's known as Baidu's "short interest". This figure is 15.6% down from 6.1 million last month.

There are a few different ways that this level of interest in shorting Baidu shares can be evaluated.

Baidu's "short interest ratio" (SIR)

Baidu's "short interest ratio" (SIR) is the quantity of Baidu shares currently shorted divided by the average quantity of Baidu shares traded daily (recently around 3.3 million). Baidu's SIR currently stands at 1.56. In other words for every 100,000 Baidu shares traded daily on the market, roughly 1560 shares are currently held short.

However Baidu's short interest can also be evaluated against the total number of Baidu shares, or, against the total number of tradable Baidu shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Baidu's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Baidu shares in existence, roughly 20 shares are currently held short) or 0% of the tradable shares (for every 100,000 tradable Baidu shares, roughly 0 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Baidu.

Find out more about how you can short Baidu stock.

Baidu's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Baidu.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Baidu's total ESG risk score

Total ESG risk: 29.53

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Baidu's overall score of 29.53 (as at 07/31/2020) is nothing to write home about – landing it in it in the 45th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Baidu is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Baidu's environmental score

Environmental score: 6.13/100

Baidu's environmental score of 6.13 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Baidu's social score

Social score: 17.33/100

Baidu's social score of 17.33 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Baidu is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Baidu's governance score

Governance score: 10.58/100

Baidu's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Baidu is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Baidu's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Baidu scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Baidu hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Baidu, Inc was last rated for ESG on: 2020-08-01.

Total ESG score 29.53
Total ESG percentile 45.32
Environmental score 6.13
Environmental score percentile 5
Social score 17.33
Social score percentile 5
Governance score 10.58
Governance score percentile 5
Level of controversy 3

Baidu share dividends

We're not expecting Baidu to pay a dividend over the next 12 months.

Have Baidu's shares ever split?

Baidu's shares were split on a 10:1 basis on 11 May 2010. So if you had owned 1 share the day before before the split, the next day you'd have owned 10 shares. This wouldn't directly have changed the overall worth of your Baidu shares – just the quantity. However, indirectly, the new 90% lower share price could have impacted the market appetite for Baidu shares which in turn could have impacted Baidu's share price.

Baidu share price volatility

Over the last 12 months, Baidu's shares have ranged in value from as little as US$82 up to US$147.38. A popular way to gauge a stock's volatility is its "beta".

BIDU.US volatility(beta: 1.38)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Baidu's is 1.3807. This would suggest that Baidu's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Baidu overview

Baidu, Inc. provides Internet search services in China and internationally. It operates through two segments, Baidu Core and iQIYI. The Baidu Core segment offers products for uses, including Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services through its other properties and Union partners; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Haokan, a short video app; and Quanmin, a flash video app for users to create and share short videos. It also provides Baidu Knows, a question-and-answer community where questions are asked, answered, and organized by users; Baidu Encyclopedia; Baidu Healthcare Wiki; Baidu Wenku; Baidu Scholar; Baidu Experience; Baidu Post Bar, a social media platform; Baidu Maps that offers locations, and intelligent routing and navigation services; Baidu Input Method Editor or Baidu IME, a Chinese-language mobile keyboard; Baijiahao; and DuerOS, a voice assistant platform. In addition, this segment offers online marketing services, which include pay for performance (P4P), an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services provides display-based marketing services and other online marketing services based on performance criteria other than cost per click; Apollo, an autonomous driving platform; and Baidu Cloud primarily provides AI solutions, cloud infrastructure, and other services to enterprises and individuals. The iQIYI segment provides online entertainment service, including original and licensed content; membership services; and online advertising services. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in December 2008. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, China.

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